Latest news with #PLEZi
Yahoo
a day ago
- Sport
- Yahoo
Steph Curry Makes Personal Announcement on Wednesday
Steph Curry Makes Personal Announcement on Wednesday originally appeared on Athlon Sports. Stephen Curry is coming off another successful season with the Golden State Warriors, his 16th in the NBA. Last season, Curry helped lead the Warriors to the second round of the playoffs before the Minnesota Timberwolves beat them. Advertisement Curry was having yet another successful postseason in a Warriors uniform, but it was cut short due to injury in the second round. The Timberwolves defeated the Warriors in five games and moved on to the Western Conference finals. Now, during the offseason, Curry is looking to rehab his injury and return to the court for his 17th season with the Warriors. As he works through the offseason, Curry took to social media to make an exciting announcement about a partnership of his outside the white lines. Curry's hydration sports drink, "PLEZi," is now available in select Safeways, Vons, Pavilions and Albertsons. Advertisement "Y'all keep asking me which Hydration is my fave," Curry said. "The truth is revealed 🍊PLEZi is available now at select #Safeway, #Vons, #Pavilions, #Albertsons, and #Walmart locations or online on #Amazon." View the original article to see embedded media. Curry is an investor and brand ambassador of the healthy hydration sports drink, having joined the team in July 2024. The Golden State Warriors star is connected to former first lady Michelle Obama, who is the founder of "PLEZi." His wife, Ayesha Curry, is also an investor in the hydration sports drink. Golden State Warriors player Stephen Curry with wife Ayesha Curry. Gary A. Vasquez-Imagn Images Last season with the Golden State Warriors, Stephen Curry posted 24.5 points, 4.4 rebounds and 6.0 assists per game, serving as the team's leading scorer. Advertisement Related: Warriors Turn Heads With Steph Curry Message on Wednesday Related: Warriors Turn Heads After NBA's Major Announcement on Sunday This story was originally reported by Athlon Sports on Jun 11, 2025, where it first appeared.
CNN
31-03-2025
- Business
- CNN
Steph Curry and Michelle Obama team up to create a sports drink
Perhaps best known for his on-court dominance, NBA player Steph Curry is hoping some of that success translates into the crowded court of sports drinks. Curry is launching a new sports hydration drink with former first lady Michelle Obama's drink brand, PLEZi. It marks his entrance into the roughly $25 billion market, which is filled with competitors ranging from Leo Messi and Logan Paul to Coca-Cola's BodyArmor and PepsiCo's Gatorade that are all vying for customers' seemingly endless thirst for these drinks. The drink, called PLEZi Hydration, is debuting with three flavors — lemon lime, tropical punch and orange mango twist — and is available at Amazon and at select grocery stores in California, the home of Curry's team, the Golden State Warriors. A 16.9-ounce bottle costs $2.29, roughly in the same price range as other hydration drinks. Sports drinks are projected to balloon into a $32.6 billion market in the United States by 2028, according to data given to CNN from research firm Mintel. The category is growing as customers seek 'better for you' alternatives to soda in drinks that claim to have additional nutritional value. Last week, trendy prebiotic soda brand Poppi sold for $1.6 billion to PepsiCo, perhaps signaling that Big Beverage doesn't see demand waning anytime soon. PLEZi Chief Operating Officer Anup Shah believes the taste and ingredients of its new drink, which 'delivers on Steph's high expectations,' will help set it apart in a crowded field. Curry and his wife, Ayesha, were 'instrumental' in creating the drink, Shah said. PLEZi Hydration contains double the electrolytes, no added sugar, lower sodium content and more potassium compared to its rivals. 'When we did a review of the market, a lot of the existing sports drinks have a lot of either high sugar or a lot of artificial sweeteners,' Shah told CNN. 'What we love about (Curry) is he brings credibility to the space… and he wanted to put out a product that was a better option for consumers.' Curry and his wife also serve as investors and brand partners at PLEZi, which is still a small player in the food space. The NBA star's 'connection to health and fitness is palpable, and that will resonate strongly, especially in the competitive US market,' said Tom Khan-Lavin, the chief executive of drinks marketing agency YesMore. 'In a crowded market, a recognizable and respected figure creates instant trust and brand recognition,' Khan-Lavin told CNN. 'Moreover, they arrive with a ready-made audience, significantly reducing the need for traditional marketing spend.' PLEZi, which translates to joy and fun in Haitian Creole, launched two years ago on the promise of making healthier alternatives to kids' drinks, like juice boxes. Beyond Curry's hydration drink, the company has a carbonated soda called PLEZi Fizz — all part of brand's plan to 'age up' the portfolio, Shah added.
