Latest news with #PLG
Campaign ME
15-05-2025
- Sport
- Campaign ME
Power League Gaming and du partner to bring esports to retail
Power League Gaming (PLG), an esports and gaming agency in MENA, has announced a partnership with du, to launch a month-long esports tournament series at du's flagship store in Dubai Mall. The collaboration claims to be one of the first partnerships of its kind in the region between a gaming agency and a telecom provider – bringing competitive gaming directly into a retail environment and offering customers an immersive digital experience. Launched on 10 May and continuing over four consecutive weekends, the tournament series will feature four of the region's most popular esports titles: Tekken 8, EAFC 25, Rocket League, and Fortnite. Held in-store, the activation aims to transform the retail space into a high-energy, interactive gaming hub for players and spectators alike. 'This activation is a bold showcase of how Power League Gaming and du are redefining retail through immersive, gaming-first experiences,' said Mathew Pickering, CEO of Power League Gaming. 'We're proud to collaborate on an initiative that not only champions innovation but also brings meaningful, community-driven gaming moments to young people – strengthening engagement with du's customer base through the power of play.' According to du, this activation brings its 5G network capabilities to life, showcasing how ultra-fast connectivity and low latency can elevate real-time entertainment. By partnering with PLG, du is giving its customers the chance to experience the true potential of its network through something they love: gaming, powered by du's home wireless gaming enhanced router with 5G speeds and also its unstoppable network. Each weekend, top performers will take home high-value prizes, including a Lenovo Legion Pro 7 gaming laptop for first place, a Samsung S25 Plus for second, and a Logitech G502 mouse and G773 headset for third — along with exclusive giveaways throughout the campaign. Furthermore, the tournament is supported by some of the UAE's most popular gaming influencers, including Basharkk (@Basharkk), Saqer (@saqer_fut), Waad (@ and Rose (@roselloll), who will help drive engagement and community participation across digital platforms. This landmark collaboration builds on du's longstanding legacy of empowering UAE communities through cutting-edge connectivity. Much like its network and home wireless products have supported customers across the nation for decades, this initiative extends du's commitment to creating meaningful digital experiences – this time through the lens of gaming and youth culture. As du's official gaming agency partner, Power League Gaming will manage the full scope of the activation, from influencer engagement and social media to content production, and on-ground event delivery. The initiative reflects both brands' shared vision for engaging digitally connected communities with authentic, high-impact experiences.
Yahoo
14-05-2025
- Business
- Yahoo
Recipharm and PLG to support pharma companies in expediting market approval
Contract development and manufacturing organisation (CDMO) Recipharm has partnered with product development and regulatory affairs service provider ProductLife Group (PLG) to support (bio)pharmaceutical companies in expediting market approval and trial time. This partnership aims to address the challenges in supply chain, compliance and regulatory affairs during product development. It combines Recipharm's fully integrated development and manufacturing portfolio, including traditional biologics, advanced therapies medicinal products (ATMPs) and small molecules, with PLG's knowledge in product development, market access and regulatory affairs. Recipharm noted this integration ensures that customers are supported from the early stages of development through to approval and market access, potentially leading to earlier market availability of medicines. The collaboration will provide Recipharm customers with immediate access to PLG's product development expertise, along with its experience in worldwide regulatory affairs, market access and pharmacovigilance. With PLG's integration, pharma and biotech firms will be able to align their product development, regulatory and market access plans from the outset, maintaining control throughout the product scale-up and manufacturing processes. In turn, PLG's clients will benefit from access to the manufacturing infrastructure of Recipharm, which includes integrated development, manufacturing support for rapid development, and predictive models for biologics production and release. Recipharm CEO Greg Behar said: 'This partnership brings together Recipharm's development and manufacturing expertise, with PLG's 2,000 regulatory experts, operating across 150 countries. 'By integrating scientific, regulatory, operational and commercial strategy from the outset, we help our customers move faster, avoid costly delays and build confidence that their product submissions will meet and exceed agency requirements for critical medicines worldwide.' Last October, PLG acquired IntiQuan, a Swiss company specialising in pharmacometrics. "Recipharm and PLG to support pharma companies in expediting market approval" was originally created and published by Pharmaceutical Technology, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
17-03-2025
- Business
- Yahoo
DocuSign raised to Outperform, William Blair bullish on IAM and growth pathway
-- William Blair raised DocuSign (NASDAQ:DOCU) to Outperform in a note Monday, highlighting optimism around the company's Intelligent Agreement Management (IAM) platform and its potential to reaccelerate growth into double digits. 'We are bullish on the market opportunity ahead for the company's Intelligent Agreement Management platform (IAM) and the ability of this new product cycle to reaccelerate DocuSign's growth back to the double digits,' William Blair analysts wrote. The firm sees IAM driving meaningful upsell opportunities while making customer relationships stickier beyond DocuSign's traditional e-signature offerings. IAM has already shown strong early traction, according to William Blair. In the company's most recent quarter, IAM represented a high-single-digit percent of deal volume for the direct channel and over 20% of direct new customer lands. By fiscal 2026, DocuSign expects IAM to represent a low-double-digit percent of its subscription book of business, up from the low-single digits in fiscal 2025. Beyond IAM, William Blair also highlighted DocuSign's new management team, stating that execution has been strong since leadership changes took place. The firm is also encouraged by the product investments in product-led growth (PLG), AI, enterprise solutions, and agreement cloud offerings, along with improving retention rates in the core e-signature business. The firm believes the company's valuation remains attractive, with DocuSign trading at 16.9x the firm's calendar 2026 free cash flow estimate. William Blair sees room for margin expansion in fiscal 2027 as revenue growth accelerates, retention improves, and PLG initiatives gain traction. While macro sensitivity and competition remain risks, William Blair views IAM's growth potential and DocuSign's ability to expand beyond e-signatures as key drivers for long-term success. Related Articles DocuSign raised to Outperform, William Blair bullish on IAM and growth pathway Carriage Services outlook upgraded to positive by S&P Global Ratings Victoria's Secret outlook revised to stable by S&P on improved performance Sign in to access your portfolio
Yahoo
24-02-2025
- Business
- Yahoo
ProductLife Group Acquires Herax Life Science, Strengthening its Capabilities in R&D Business and IT Consulting
PARIS, Feb. 24, 2025 (GLOBE NEWSWIRE) -- ProductLife Group (PLG), a global leader in regulatory, scientific, compliance, and digital transformation consulting for the life sciences industry, is pleased to announce the acquisition of HERAX Life Science, a leading Danish business and technology consultancy providing tailored services and solutions for the life sciences industry. Founded in Copenhagen in 2009, HERAX Life Science has established itself as a highly specialized business and IT consultancy, supporting life sciences companies in digitizing R&D activities, selecting and delivering technology solutions, and optimizing business processes within clinical development. Supported by a team of industry experts, HERAX Life Science leverages methodology, deep process understanding and technology to help clients enhance their R&D efforts and achieve better outcomes. This acquisition unites HERAX Life Science and PLG under a shared commitment to accelerate drug development, streamline clinical trials, and ensure the highest standards of safety and compliance. While PLG has already established a strong presence in the Nordics since the acquisition of Pharma IT in 2022, this new alliance marks a significant step in PLG's strategy to build a fully integrated regional and global platform. Allan Bech Thomsen, CEO of HERAX Life Science, added: 'Joining PLG is a strategic move, for the company, its people and clients. With PLG as our catalyst, we will be able to accelerate our international expansion. We will leverage our boutique approach in order to better support local and international customers with effective consultancy and transformational digital services dedicated to GxP regulated areas of the life sciences. PLG is a perfect match for ensuring continuous success of HERAX Life Science while sharing our common purpose and values.' Xavier Duburcq, CEO of PLG, commented: 'The acquisition of HERAX is a major step to expand our expertise and accelerate digital transformation for PLG's global clients. Thanks to this combination with HERAX Life Sciences, we have now a team of 300 seasoned data and technology professionals, adept in Regulatory Affairs, Quality, Safety, Clinical, Laboratory and other critical areas along the R&D value chain, providing tailored solutions that align with our clients' challenges. This is unique in Europe.' About ProductLife Group: ProductLife Group's mission is to support patient access to safe and effective healthcare solutions by delivering worldwide consulting and outsourcing services through the entire product life. Combining local expertise with global reach spanning more than 150 countries, PLG is the Life Sciences Industry reference strategic partner for the development, market introduction and life cycle management of product portfolios, and the related business and digital transformation. With a goal of continuously improving the value delivered to teams and clients, PLG is committed to long-term partnership, innovation, flexibility, and cost efficiency. For more information, visit GalzinProductLife Group Head of Marketingfgalzin@ About HERAX Life Science HERAX Life Science is a specialized high-end life science business and IT consultancy helping life science companies digitize and optimize their activities in clinical development. The firm comprises a diverse team of consultants with deep knowledge and extensive experience in the life sciences industry. HERAX Life Science has 30 consultants who are subject matter experts in various R&D areas, collectively driving projects with dedication and adding value to their clients' initiatives. For more information, visit Allan Bech ThomsenChief Executive Officerabt@ in to access your portfolio
Campaign ME
20-02-2025
- Entertainment
- Campaign ME
Top trends: How Saudi gamers consume content and engage with esports
Saudi Arabia is cementing its position as a global powerhouse in gaming and esports, with unprecedented growth in competitive gaming, live events and digital engagement. Building on Campaign Middle East recent coverage of a new study by gaming and esports agency Power League Gaming (PLG) in collaboration with Ipsos, new data has come to light about key trends shaping the Kingdom's thriving esports ecosystem. The latest data provides insights into awareness, female participation, viewership habits and platform preferences across KSA and the UAE. With an audience that is young, mobile-first, and digitally engaged, Saudi Arabia is not just consuming esports – it is shaping the future of gaming and esports. Commenting on the significance of the findings, Mathew Pickering, CEO of Power League Gaming, said, 'Saudi Arabia's esports evolution is progressing at an extraordinary pace. The rise in female participation, the growing preference for live esports experiences, and the Kingdom's mobile-first gaming habits highlight the immense opportunities within this rapidly expanding sector.' Pickering added., 'For brands, developers, and investors eyeing the Saudi market, success hinges on understanding and authentically engaging with this deeply connected gaming community. At Power League Gaming, we're committed to transforming insights into action, ensuring brands and publishers not only understand the gaming landscape but actively engage with it. From crafting immersive experiences to building strategic partnerships, we help our clients navigate this evolving space with solutions that drive real engagement and long-term impact, positioning them at the forefront of this growing field.' How Saudi gamers consume esports content YouTube Live remains the most widely used platform for esports consumption, with 50 per cent of Saudi gamers tuning in. However, social media is becoming increasingly influential in this ecosystem. Instagram has emerged as a key platform, with 33 per cent of Saudi gamers consuming esports content there, followed by X (formerly Twitter) at 31 per cent. Facebook (29 per cent) and TikTok (27 per cent) are also rapidly growing as preferred channels for gaming-related engagement. With social media playing a central role in esports consumption, brands looking to connect with Saudi gamers must prioritise targeted content strategies that resonate with this highly engaged audience. Tailored campaigns, influencer collaborations, and platform-specific storytelling will be essential for capturing attention and driving authentic engagement in this competitive space. Traditional media continues to play a role in esports growth, with TV viewership reaching 24 per cent in Saudi Arabia, slightly lower than the UAE's 27 per cent. This expansion into conventional broadcast media signals a broader mainstream acceptance of esports. The dominance of mobile gaming in Saudi Arabia is undeniable, with 70 per cent of Saudi gamers using smartphones to watch such content slightly ahead of the UAE's 68 per cent. PC usage for esports content remains significantly lower in Saudi Arabia (35 per cent), compared to the UAE's 54 per cent, reinforcing the Kingdom's mobile-first gaming culture and its emphasis on accessibility and convenience. Advertiser alert: games capturing Saudi Arabia's attention Saudi gamers engage with a diverse range of sports simulations, battle royale titles and tactical shooters. EAFC 24 and Fortnite are the most-watched esports competitions, each at 35 per cent, followed by PUBG at 34 per cent. DOTA, a leading multiplayer online battle arena (MOBA) game, holds a strong presence at 20 per cent. Meanwhile, Call of Duty and Counter-Strike — both known for their high-intensity, team-based gameplay — each attract 17 per cent of viewers. This lineup reflects Saudi Arabia's passion for competitive gaming, spanning strategic shooters, battle royale clashes and sports-driven esports experiences, with strong engagement across multiple genres. Beyond live matches, 66 per cent of Saudi gamers follow tournament recaps, while 63% actively seek gameplay strategies and tactical breakdowns. Interest in gamer interviews (64 per cent) and behind-the-scenes tournament content (49 per cent) highlights that Saudi gamers are not just spectators — they are deeply engaged in the esports ecosystem, eager to learn and improve their own gameplay. What demographics in Saudi Arabia are leading the esports market? Saudi Arabia's gaming audience is predominantly young and highly engaged, with 59 per cent of gamers aged between 15-24, in stark contrast to the UAE, where only 29 per cent of gamers belong to this age bracket. This demographic shift highlights the Kingdom's role as a burgeoning digital entertainment hub, fuelled by government initiatives under Vision 2030, which actively integrate gaming and esports into broader cultural and economic transformations. A significant 64 per cent of Saudi gamers are familiar with esports, with young adults and Arab respondents leading in awareness, reinforcing its mainstream acceptance. Female participation in gaming is also increasing, with 27 per cent of KSA gamers being women, compared to 20 per cent in the UAE. Notably, female esports awareness in KSA stands at 58 per cent, nearly on par with the UAE's 59 per cent. These findings highlight a cultural shift toward inclusivity, with more women engaging in competitive gaming than ever before. This new demographic also presents a fresh audience for brands, developers, and esports organisations, unlocking new opportunities to connect, engage, and market to an evolving and increasingly diverse gaming community in the Kingdom. A recognised sport and a social phenomenon Esports is gaining traction as a legitimate sport, with 57 per cent of Saudi gamers considering it a real sport, closely aligning with the UAE's 59 per cent. More than just a competitive activity, esports in KSA is becoming a social experience. The Kingdom is proving to be a powerhouse for live esports events, with 68 per cent of Saudi gamers having attended an in-person tournament. The enthusiasm for active participation is also evident, with 60 per cent of Saudi gamers expressing interest in competing in live esports tournaments. Additionally, community-oriented gaming events are rapidly gaining traction, with 61 per cent of Saudi gamers showing interest, compared to 59 per cent in the UAE. The future of esports in Saudi Arabia With a digitally engaged, highly participatory, and socially connected gaming community, Saudi Arabia is rapidly emerging as a global force in esports. The combination of youth-driven growth, increasing female participation, and government investment is accelerating the Kingdom's transformation into a premier esports destination. As Saudi Arabia continues to define the future of gaming in MENA, Power League Gaming offers in-depth industry insights and strategic initiatives that help brands establish meaningful connections with the gaming community. Power League Gaming specialises in gaming strategy, large-scale online and offline activations, branded and original content creation, influencer marketing, and educational gaming initiatives.
