22-05-2025
Did Omega Just Confirm the Identity of the Next James Bond?
Joining Omega's ranks as the brand's newest ambassador, this British actor instantly becomes a frontrunner to succeed Daniel Craig as 007.
Omega introduced its newest brand ambassador on May 22, and the actor chosen for the position suggests one massive speculation.
Did Omega just leak the identity of the next actor to play James Bond?
British actor Aaron Taylor-Johnson is a perfect fit to represent Omega. He is ruggedly handsome, on the verge of becoming an A-List celebrity and looks damn good in a suit.
All those attributes, combined with his nationality, also make him an ideal fit for another iconic role—Agent 007.
I must say that I'm approaching this theory with skepticism because many actors have been floated as the next Bond since Daniel Craig decided to hang up his PP7 after 2021's No Time to Die, including some household names like Idris Elba and Henry Cavill.
However, Taylor-Johnson checks more boxes than any previous candidate, and the timing of Omega's announcement is almost too perfect for a coincidence.
Historically, Bond has been portrayed by actors with minimal notoriety going into the role. Sean Connery was a little-known Scottish film actor before establishing the template for Ian Flemming's secret agent on film.
Roger Moore and Pierce Brosnan were best known for TV roles prior to serving in Her Majesty's Secret Service. Bond made them all household names.
Craig fits the same pattern, having been an obscure indie-film and stage actor before redefining the role for the twenty-first century.
Taylor-Johnson broke through as a young man in 2010's Kick-Ass and has maintained that recognizable-but-not-by-name actor status ever since. An upcoming starring role in 28 Years Later may change that.
Taylor-Johnson has had his fair share of action roles, starting with Kick-Ass and more recently in The Fall Guy, and he is sure to see plenty of combat in 28 Years Later, which is a strong qualifier for Bond.
At the same time, roles in 2024's Nosferatu and 2021's The King's Men demonstrated that he looks good in a suit, which is necessary for any actor hoping to portray Bond.
The wheels have already started turning on production for the next Bond film franchise reboot under MGM's new ownership, which means that the titular character must be cast soon… or perhaps already is.
Omega has been in the Bond Family since Pierce Brosnan's stint began in 1996's Goldeneye. The Swiss watchmaker is retaining its position in Q Branch for the upcoming era and would surly have inside information if a casting decision has been made.
Omega's preferred marketing strategy has been not-so-subtle, clearly orchestrating ' leaks' regarding watch releases, often with the involvement of the former himself and always to great effect.
Given all of the elements at play here, Omega's choice of Taylor-Joy as its new ambassador feels a bit too coincidental.
At least he wore a Speedmaster First Omega in Space, instead of a Seamaster, to throw everyone off the scent.
