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Business Standard
03-06-2025
- Business
- Business Standard
Mystore Unveils Mystore Genie, an AI Agent Built On Google Cloud to Supercharge ONDC Network Buyer Journeys
PRNewswire Gurugram (Haryana) [India], June 3: Mystore®, the first ONDC Network-connected marketplace, has launched Mystore Genie, an advanced AI Agent designed to transform how buyers discover and shop for products on the open network. Built on Google Cloud's Agentic AI framework, Mystore Genie empowers buyers with intuitive, conversational voice and text search capabilities that drive precise product discovery, making ordering easier and enabling sellers and brands to increase conversions through better product match accuracy. Unlike a generic chatbot, Mystore Genie goes beyond simple query handling. It leverages AI to understand search commands and user intent, delivering highly relevant, context-aware results in real time. This seamless conversational experience simplifies product discovery for buyers while boosting visibility and sales for sellers across the ONDC network. Mystore Genie's agentic capabilities also open new possibilities for enterprise brands across industries. This powerful AI model can be tailored into a sector-specific AI Agent for domains such as agriculture, banking, FMCG, automotive, and service-based industries, helping enterprises build intelligent digital touchpoints for enhanced customer engagement and operational efficiency. For a diverse country like India, with vast aspirational markets in Tier II-III cities and millions of first-time digital users, Mystore Genie can be a game-changing solution that simplifies product discovery for those less familiar with traditional internet search. Here's how Mystore's AI Agent, Mystore Genie, adds value to ONDC Network-connected brands and buyers: * Delivers intelligent, conversational product search that accurately matches buyer intent to available products. * Enhances buyer experience with a natural, interactive chat interface with product images and pricing that drives faster decisions and higher engagement. * Reduces friction in ordering by simplifying product discovery and narrowing results based on context and preferences. * Supports voice commands for adding to cart, changing address and placing purchases instantly. * Increases conversions by showing granularly matched results, improving product visibility for sellers. * Built on the Gemini Agentic AI framework by Google, offers a robust and scalable conversational AI backbone. * It can be customised into dedicated Agents for diverse sectors and help brands reach target audiences better for sectors like AgriTech, Banking, Retail, Services, and more, enabling smart, domain-specific automation. "We have entered the Agentic AI era, and I am enthusiastic about the innovative applications our customers are developing and utilising with our AI models. Our partnership with ONDC and Mystore will significantly improve the interaction between buyers and sellers on the ONDC platform, ultimately expanding access to technology for Indians nationwide," said Mr. Bikram Singh Bedi, Vice President and Country MD at Google Cloud India. Highlighting the future-ready potential of Mystore Genie, Mr. Rajiv Kumar Aggarwal, CEO & Founder, Mystore, said, "We are at the cusp of a generational shift where AI will fundamentally redefine how commerce is discovered, accessed, and experienced. With Mystore Genie, built on Google Cloud's Agentic AI framework, we are not just enhancing search, we are reimagining digital interaction for a billion-plus population. This marks the beginning of truly inclusive, conversational commerce for India's vast aspirational and underserved markets. In the coming years, intelligent, sector-specific agents like Mystore Genie will become the primary digital interface across industries, bridging the digital divide, driving economic participation and shaping the next era of growth for enterprises." About Mystore Mystore® is an ONDC-connected marketplace that offers an unparalleled Ecommerce Ecosystem, enabling Enterprises and SMEs to leverage the ONDC network to accelerate their growth. Mystore specialises in setting up dealer-network-based Quick Commerce Marketplaces for brands in record time. With its AI-enabled ecommerce solutions for smart selling (using Mystore Seller App) and buying (through the Mystore Buyer App), Mystore empowers businesses to enhance discoverability, personalise experiences, and drive growth through the ONDC Network. Mystore's cutting-edge ecommerce solutions are built on MystoreNEXT (formerly StoreHippo®) - the leading enterprise ecommerce platform powering top enterprise brands across the globe for 10 years. Mystore enables hyperlocal businesses, SMEs, D2C brands, and Enterprises to join the ONDC Network ecosystem and explore the vast Indian markets. Proudly Made in Bharat and Built for Bharat, Mystore champions inclusivity by enabling regional sellers, local businesses, and digitally underserved communities to participate meaningfully in the Indian ecommerce ecosystem. Built on next-gen technology, PCI-DSS, SOC2, and ISO/IEC 27001 compliant, Mystore offers a level-playing field and 360-degree ecommerce solutions to businesses irrespective of their size and industry vertical. About ONDC: Incorporated on 31st December 2021, Open Network for Digital Commerce (ONDC), a Section 8 company, is an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India to create a facilitative model that revolutionizes digital commerce, giving greater thrust to penetration of retail e-commerce in India. ONDC is not an application, platform, intermediary, or software but a set of specifications designed to foster open, unbundled, and interoperable Open Networks. Logo:
Business Standard
20-05-2025
- Business
- Business Standard
#SmarterWayToUPI - MobiKwik Launches Pocket UPI Campaign Featuring Jaideep Ahlawat
PRNewswire Gurugram (Haryana) [India], May 20: One MobiKwik Systems Ltd., India's largest digital wallet, has unveiled a multi-media campaign for its innovative 'Pocket UPI' product. The campaign positions Pocket UPI as a smarter alternative to traditional UPI payments by eliminating the need for direct bank account linking & other superior product benefits. Actor Jaideep Ahlawat headlines the campaign, reprising his popular cop avatar to bring authenticity and edge to the screen. In a series of engaging digital films, Ahlawat navigates everyday financial scenarios with humor & candidness, demonstrating why Pocket UPI represents a smarter way to UPI. Digital Payment Challenges in India: The Pocket UPI Solution Despite the rapid growth of digital payments in India, users struggle with managing UPI transactions across platforms and bank accounts. Some of these issues include cluttered bank statements, security risks, expense tracking difficulties & payment delays. MobiKwik addresses these challenges through a series of engaging and witty creatives across Digital and Social platforms. Throughout the campaign, the brand aims to highlight real-world situations where digital payments are made and why Pocket UPI is the smarter choice. Users can make UPI transactions without directly linking their Bank accounts, significantly reducing fraud risk. They can keep bank statements clutter-free by routing payments through their Pocket UPI balance. The product enables better control over monthly spending by allowing users to load specific amounts into their account and use them as per their needs. Additionally, customers can experience faster, PIN-less transactions. Announcing the launch of the multi-media campaign, Jaskaran Singh Kapany, Chief Marketing Officer at MobiKwik, said, "As a company, we have been known to introduce innovative products that simplify consumers' interaction with financial services. Pocket UPI is one such revolutionary product that simplifies UPI payments and adds tremendous value to possibly the largest product use case in the world." "Jaideep's relatable on-screen presence and authenticity make him the perfect face to bring the convenience of Pocket UPI to our millions of users. Pocket UPI really is the smarter way to UPI," he added. The campaign launched with a teaser posted by Ahlawat on his Instagram account on May 16, 2025, creating intrigue around how his cop character would tackle digital payment complications and saw tongue-in-cheek engagement by many celebs. The first film launched today showcases how small daily transactions can lead to cluttered bank statements, positioning Pocket UPI as the solution for maintaining cleaner financial records. Link to the Film: Click Here Upcoming films will showcase secure enhanced security, PIN-less payments & improved budgeting control and will be released soon on the company's and actor's social platforms. Credits: MobiKwik Marketing Team CMO: Jaskaran Singh Kapany Associate Vice President: Shishir Kataria About MobiKwik One MobiKwik Systems Ltd. (MobiKwik) is India's largest digital wallet that offers a wide range of payments and financial products to both consumers and merchants. The Company, founded by Bipin Preet Singh and Upasana Taku in 2009, today offers various payment products such as MobiKwik Wallet, UPI, Pocket UPI, and Zaakpay (payment gateway), serving 172 Mn+ registered users and 4.5 Mn+ merchants. The Company has expanded into the distribution of financial products ranging from credit (MobiKwik ZIP, ZIP EMI), savings & investment (Fixed Deposits, Mutual Funds, Digital Gold, and insurance products on its platform. According to the RedSeer Report, as of Fiscal 2023, MobiKwik had the fourth-highest user base in India in terms of total registered users on the platform. MobiKwik was termed as one of the leading digital financial product and services platforms in India by registered users. MobiKwik is the largest digital wallet in India with a 23% market share of the PPI wallet gross transaction value (GTV) as of November 2024. Media contact:
Business Standard
29-04-2025
- Business
- Business Standard
Mystore® Empowers Brands and Local Retailers to Beat the Quick Commerce Blues with Its Dealer-Powered Marketplace Solution
PRNewswire Gurugram (Haryana) [India], April 29: Mystore®, India's first ONDC-connected marketplace, has unveiled a powerful upgrade to help enterprise brands and their local dealer networks thrive in the booming quick commerce space. With the launch of its Dealer-Powered Quick Commerce Solution, Mystore offers a game-changing, low-investment, high-impact approach to capturing hyperlocal demand, without the need to burn millions on complex infrastructure or technology. Built on the proven strength of StoreHippo's Multi-Vendor Solutions and proprietary Multistore® technology, Mystore's new model empowers enterprises to launch hyperlocal quick commerce operations in days rather than months. The solution brings agility, affordability, and unmatched speed-to-market, which is perfectly tailored for India's diverse and dynamic markets. Bringing Local Retailers to the Digital Frontline At the heart of Mystore's Q-Commerce innovation is a strong commitment to empower local retailers and dealers. Enterprises across sectors -- Automotive, FMCG, AgriTech, Electronics, Fashion, and B2B -- can now transform their dealer and distributor networks into a quick commerce powerhouse. This new approach not only accelerates deliveries and enhances localised service but also builds deeper brand trust, drives higher dealer participation, and creates sustainable hyperlocal ecosystems where brands and their partners grow together. Here's how enterprises can transform their business with Mystore's Dealer-Powered Quick Commerce Solution: - Seamless Onboarding and Management: Quickly onboard hundreds of dealers with real-time visibility, performance tracking, and compliance controls. - Centralised Master Catalogue: Maintain brand consistency while allowing hyperlocal customisations. - Integrated Hyperlocal Delivery: Enable faster deliveries with intelligent order routing, intercity logistics, and automated scheduling. - Self-Service Dealer Dashboards: Equip dealers with tools to manage inventory, fulfil orders, and track performance independently. - Automated Dealer Payouts: Ensures swift and transparent financial settlements directly to dealer accounts. - Inbuilt Marketing Tools: Help dealers drive online and offline sales through localised promotions. - Effortless ERP/DMS Integration: Connect existing backend systems for a smooth, unified operation across the network. - AI-Driven Ecommerce Tools: Enhance product discovery, boost search precision, and personalise buyer journeys at scale. Highlighting the transformational impact, Mr. Rajiv Kumar Aggarwal, CEO and Founder of Mystore, shared: "Quick commerce in India is exploding, with a 280% GMV surge and 75-100% Y-o-Y growth projections. Mystore's Dealer-Powered Quick Commerce Solution offers a ready-to-launch, ONDC-compliant ecosystem that helps brands skip the burn and build an inclusive, decentralised, and sustainable quick commerce brand faster. Built in Bharat, for Bharat, our fully branded and customisable platform digitises dealer networks, unlocks hyperlocal growth, fosters local entrepreneurship, and strengthens grassroots participation in digital commerce." Mystore's bold new model doesn't just help enterprises tap into India's quick commerce gold rush, it ensures that local retailers, dealers and entrepreneurs are at the heart of this growth story. About Mystore Mystore® is an ONDC-connected marketplace that offers an unparalleled Ecommerce Ecosystem, enabling Enterprises and SMEs to leverage the ONDC network to accelerate their growth. Mystore specialises in setting up dealer-network-based Quick Commerce Marketplaces for brands in record time. With its AI-enabled ecommerce solutions for smart selling (using Mystore Seller App) and buying (through the Mystore Buyer App), Mystore empowers businesses to enhance discoverability, personalise experiences and drive growth through the ONDC Network. Mystore's cutting-edge ecommerce solutions are built on StoreHippo® - the leading enterprise ecommerce platform powering top enterprise brands across the globe for 10 years. Mystore enables hyperlocal businesses, SMEs, D2C brands, and Enterprises to join the ONDC Network ecosystem and explore the vast Indian markets. Proudly Made in Bharat and Built for Bharat, Mystore champions inclusivity by enabling regional sellers, local businesses, and digitally underserved communities to participate meaningfully in the Indian ecommerce ecosystem. Built on next-gen technology, PCI-DSS, SOC2 and ISO/IEC 27001 compliant, Mystore offers a level-playing field and 360-degree ecommerce solutions to businesses irrespective of their size and industry vertical. About ONDC: Incorporated on 31st December 2021, Open Network for Digital Commerce (ONDC), a Section 8 company, is an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India to create a facilitative model that revolutionises digital commerce, giving greater thrust to penetration of retail e-commerce in India. ONDC is not an application, platform, intermediary, or software but a set of specifications designed to foster open, unbundled, and interoperable Open Networks. Logo:
