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Hindustan Times
4 days ago
- Hindustan Times
UP to highlight Buddhist heritage at Bangkok meet
The Uttar Pradesh tourism department is set to highlight the state's rich Buddhist legacy and multifaceted tourism potential at the upcoming Pacific Asia Travel Association (PATA) Travel Mart, in Bangkok, scheduled from August 26 to 28, 2025. The three-day international travel and tourism exhibition will serve as a global platform for showcasing Uttar Pradesh's spiritual, cultural, ecological, and historical assets—especially its globally revered Buddhist circuit. The state's pavilion will feature prominent sites like Sarnath, Kushinagar, and Shravasti—destinations deeply associated with the life and teachings of Lord Buddha. To enhance accessibility and engagement with Buddhist communities, all exhibits and signage will be displayed in English and local Southeast Asian languages. In addition to Buddhist heritage, the pavilion will also promote other tourism themes including spiritual journeys, cultural festivals, architectural marvels, and eco-tourism destinations across the state. The Uttar Pradesh tourism department has also planned an aggressive outreach strategy in Bangkok, including roadshows, multimedia campaigns, and promotional videos. As part of the campaign, 30-second tourism films and jingles will be aired on regional TV and radio channels, while promotional materials will be distributed at key locations across the host city. Outdoor branding and digital marketing will further amplify the presence of the Uttar Pradesh pavilion. Officials said that this international exposure is expected to attract not only global tourists but also potential investors and stakeholders from the tourism and hospitality industries. The state government hopes to boost international arrivals, particularly from Buddhist-majority countries, and strengthen tourism-related infrastructure back home. Tourism and culture minister Jaiveer Singh underscored the significance of participating in international forums like PATA. 'Thailand, with its strong Buddhist heritage, is an ideal destination to present Uttar Pradesh as the land where Buddhism was born. This initiative will help position the state as a spiritual and cultural tourism hub,' he said.
The Star
03-05-2025
- Business
- The Star
International tourists to Cambodia's renowned Angkor up 12.6 per cent in first four months of 2025
PHNOM PENH (Xinhua): Cambodia's famed Angkor Archaeological Park attracted a total of 474,810 international visitors in the first four months of 2025, up 12.6 per cent year-on-year, said tourism department in a media statement. The ancient park made US$22.2 million in revenue from ticket sales during the cited period, up 11.5 per cent year-on-year, said the news release from the state-owned Angkor Enterprise. Situated in northwest Siem Reap province, the UNESCO-listed Angkor Archaeological Park, the kingdom's most popular tourist destination, is home to 91 ancient temples, which had been built from the ninth to the 13th centuries. Thourn Sinan, chairman of the Pacific Asia Travel Association Cambodia chapter, told Xinhua that he did not expect a sharp increase in tourist arrivals to the Angkor in 2025 due to current geopolitical climate, political changes in the United States, and various crisis impacting global travel. "Unless there are initiatives such as free visas or special incentive packages for destination management companies (DMCs) or travelers, I project that arrivals might remain relatively flat," he said. As 2025 has been designated as the Cambodia-China Year of Tourism, this marks a significant step forward in revitalizing bilateral tourism and people-to-people exchanges, he added. "Chinese tourists have historically played a crucial role in Cambodia's tourism industry," he said. Thong Mengdavid, a lecturer at the Institute for International Studies and Public Policy of the Royal University of Phnom Penh, foresaw that the Cambodia-China Year of Tourism would help lure more Chinese tourists to Cambodia, particularly to the 401-square-km Angkor complex. He said the Chinese-invested Siem Reap Angkor International Airport, the main gateway for international travelers to the Angkor, would definitely help bring more foreign travelers to the Angkor park. - Xinhua
