11-04-2025
Sophie Ellis-Bextor shines in Bradford retailer's summer style ad
A Bradford-based online retailer has launched its first TV advert of the summer season.
Freemans announced the retro-inspired advert - which features its new collections on and around Brighton beach and pier - on Thursday (April 10).
The advert features singer Sophie Ellis-Bextor and the Freemans Style Squad enjoying the south coast destination's funfair, beach huts, and pebble beach while clad in the store's latest summer collections.
Ellis-Bextor said: "To me, this ad is bottled sunshine.
"Summer is all about living lightly – from clothes to make-up to accessories to that joyful feeling in your heart when the sun shines.
"Freemans wanted to capture that feeling of fun, and as you can see from the smiles on all our faces, we did it.
"It makes you long for lazy days and fabulous summer fashion."
The advert begins with Ellis-Bextor at the Palace Funfair, playing a strongman-style game and hitting the Freemans logo target.
The action moves to retro rides and then beach huts before culminating in a walk along Brighton's pebble beach.
The advert will air from Friday (April 11).
The new summer collection features more than 250 new lines, including brands such as Ted Baker, Monsoon, Pour Moi, and Birkenstock, with inclusive sizing from 6 to 28.
