Latest news with #ParachuteforTarget
USA Today
01-05-2025
- Lifestyle
- USA Today
Exclusive: Shop Parachute's new Target collection for dreamy bedding, towels and more ☁️
Exclusive: Shop Parachute's new Target collection for dreamy bedding, towels and more ☁️ This new drop features chic Parachute sheets, robes and more for super affordable prices. Your next Target shopping spree just got much cozier! Parachute's dreamy home essentials have officially landed at Target via an exclusive line, which reimagines some of the brand's best-sellers with affordable prices starting at just $12. From plush dotted towels to snuggly bath robes and breezy linen sheet sets that are primed for summer use (or hot sleepers), the Parachute for Target collection takes everything you love about the celeb-loved home brand and bundles it up into an easy-to-shop capsule that's available both in stores and online. As with most of Parachute's highly-coveted essentials, pieces from the collection are already selling fast. Ahead, shop a few of our favorite home essentials from the Parachute for Target line, including the fast-selling Comfy Cotton Robe that doubles as the perfect Mother's Day gift. More: 🌼 Joanna Gaines just dropped a new Hearth & Hand with Magnolia spring line at Target! Shop the Parachute for Target collection Shop the Parachute x Target collection What is the Parachute x Target collection? Parachute, which is regarded as one of the most popular home brands, collaborated with Target on a retailer-exclusive collection that reimagines some of the brand's most beloved home essentials—including cozy sheet sets, plush towels and more. The Parachute for Target line boasts over 200 products, and most items cost less than $90. More: What's the difference between Target Circle and Target Circle 360? What are the most popular Parachute products? Parachute's best-sellers span a range of categories, including bedding and bath. The Parachute Comfy Cotton Robe is a known celeb-favorite, while other popular Parachute products include the Casual Organic Sheet Set and the Palm Jacquard Bed Blanket.
Yahoo
27-04-2025
- Entertainment
- Yahoo
The Parachute for Target collab is here! Shop these editor-approved home picks
If you're a Target shopper, you know the chain loves to collaborate with the biggest names in fashion. It just dropped a limited collection with Kate Spade New York earlier this month (and it's almost sold out, of course). But last week, the retailer announced a new luxury home partnership with Parachute that's going to have decorators and homebodies in a frenzy. The Parachute for Target line drops Sunday — yes, today! — with over 200 bedding and bath items. Parachute is known for its light and airy bedding, like its bestselling Organic Cloud Cotton Quilt, and its cozy bath items, like Organic Plush Towels made from long-staple Turkish cotton. It's not known for low prices, though, which makes this Target collab a big deal. There are breezy linen sheet sets, recycled down alternative pillows, soft towels and more, all in soothing neutrals and jewel tones. Prices range from $12 to $199, with the majority of items priced at $90 or less. Parachute for Target is now available at on the Target mobile app and in select stores nationwide. Take a peek below at a few editor-favorite items if you're not sure where to start.
Miami Herald
25-04-2025
- Business
- Miami Herald
Target edges out Walmart with exclusive brand
Retailers have been feeling the strain since 2020, when the combination of a pandemic and economic slowdown forced consumers out of stores. No sooner did that situation begin to resolve when inflation started soaring. And the lingering impact of inflation has forced consumers to start spending their money differently. Don't miss the move: Subscribe to TheStreet's free daily newsletter There's a long-running joke that it's impossible to walk into Target without spending at least $100. But that's not as doable today, what with grocery prices being sky-high and just about every other essential bill costing more than it used to. Related: Costco makes sneaky food pricing change, angers members Because inflation has been so persistent, many consumers have cut back on non-essential purchases. So the days of walking into Target for milk and underwear and leaving with a shopping cart full of purchases may be a thing of the past - at least until inflation manages to cool down. Image source: Santiago/Getty Images Back when it seemed like the world was blowing up in 2020, big-box retailers like Target were actually poised to shine. Not only did Target have the distinction of being an essential retailer, but it had long done a respectable job of mastering the shipping game, offering customers the convenience of not having to leave their homes. But Target, like many other retailers, has been feeling the strain of inflation in recent years. And during its most recent earnings call, it warned that it expects profits to drop in the upcoming quarter due to general economic uncertainty and the impact of tariffs. Related: Experts reveal why Costco has one huge retail edge Target has also experienced its share of distress these past few years due to unfavorable consumer sentiment. In 2023, consumers boycotted Target over its pride collection. More recently, Target made the decision to scale back its DEI program. That, in turn, spurred another wave of boycotts. Target was also part of the economic blackout that occurred in late February, which also hit giants like Walmart and Amazon. Target needs to step up its game to recapture some goodwill and get more shoppers in the door. The one thing Target has long had going for it, though, is its array of appealing inventory. Related: Target bets on babies, while Walmart goes all-in on cosmetics Whereas many consumers regard Walmart as a place to go for essentials, Target has the reputation of being more of a shopping destination. And at a time when consumers are being more choosy, Target needs to focus on bringing inventory with broad appeal into its stores. As part of a plan to expand its lineup, Target is introducing an exclusive collection of products with home brand Parachute. Dubbed Parachute for Target, the collection will be available both online and in stores and feature more than 200 bath and bedding items. Parachute for Target's price range will be $12 to $199, with most items being priced under $99. This collection expands on the store's growing line of bedding products. "Target's famous for making great style accessible to everyone, so the opportunity to bring an amazing brand like Parachute to our guests is a dream come true," said Jill Sando, Target's executive vice president and chief merchandising officer of apparel and accessories, home and hardlines. "Together, we're focused on delivering on-trend newness, and you can't get more on trend than Parachute's luxurious bedding - at only-at-Target prices. More Retail: Walmart, Target, Costco make major 2025 announcementFormerly bankrupt retailer makes painful decision to close more storesTop investor takes firm stance on troubled retail brandWalmart and Costco making major change affecting all customers Known for its ultra-soft bedding, Parachute is likely to appeal to Target customers who want to invest a little more in a comfortable night's sleep. The hope is that this new collection will give shoppers another reason to open their wallets - while letting Target prove it still deserves its reputation as a shopping destination. Maurie Backman owns shares of Target. The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
