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BBC News
an hour ago
- Business
- BBC News
Paris Baguette: The Korean bakery that wants to make croissants less French
Head into the basement of any bustling mall in Singapore and the chances are you will smell the sweetness of fresh, buttery baked lines of people swarm the counters of Korean, Japanese, Taiwanese and Singaporean bakeries – tray and tongs in hand, after picking out cream rolls and milk breads or filled croissants and fruity pastries from crowded display Paris Baguette, its inspiration is clearly in the name, the outlets are also decorated with the colours of the tricolour, the signage shows the Eiffel Tower and the ambience seems to be aiming for something close to the charm of a Parisian it is 100% Korean."I wouldn't limit our bread to everything from France. We are an international brand," says Jin-soo Hur, president and chief executive of SPC Group, which owns Paris Baguette."Like croissants, could you say this is a European product? I would say it's a universal product."SPC traces its roots back to a small family-owned bakery shop that opened 80 years is now a key player in mass producing bread and pastries in South Korea, employing 20,000 people across all its brands. SPC says its sales hit $5.6bn (£4.26bn) last 1988, Paris Baguette was born becoming the first Korean bakery brand to open an international store in China, which continues to be a big it has 4,000 stores across 14 countries including in Asia, Europe and the Baguette has big overseas expansion plans, setting a target of more than 1,000 new branches internationally by 2030 – many of them in the investing in a factory in Texas which will become its largest overseas production facility when it is completed in 2027, supplying the US, Canada and Latin America. For Mr Hur, capturing the American market is a priority because it would mean Paris Baguette has succeeded internationally. Food as culture Sport is central to Paris Baguette's strategy through a partnership with English Premier League football club Tottenham had a similar deal with France's Paris St Germaine for two seasons, providing fans with its baked products and desserts on match days of home games."I think food is culture. Sports brings a lot of people into the stadium, and there's always good vibes in London," said Mr captain of South Korea's national team was also the captain of Spurs. Son Heung-min led his team to victory in the Europa League last month, ending the club's 17-year wait for a trophy. It's not about a Korean leading Spurs for Mr Hur is a "top club and Paris Baguette wants to be best in class too," he says. K-mania Workers don't like to wake up early to knead dough by hand, Mr Hur says softly. He credits his company's system of delivering frozen dough to franchises around the world for improving efficiency and extending shelf has a strong heritage of baked goods, but with rapid urbanisation, and changing lifestyles demand for on-the-go convenience foods is growing across the region already offer a huge variety of like pain au chocolat and sandwiches are abundant, but they are also known for Asian-inspired flavours - be it pandan, durian, salted egg, red bean or matcha-filled croissants and Baguette is responding to the demand through a halal-certified plant in Malaysia, to supply customers in South East Asia and the Middle the fascination around Korean culture globally, experts say there could be an opportunity for Asian bakeries to see even more and Japanese culture is so popular around the world now that maybe they're seeing things on their screen, and then they're willing to try it as well, said Saveria Busato, a pastry and bakery chef at the Culinary Institute of America in Singapore."I just came back from a trip to Italy and I was quite surprised to see a lot of Asian bakery and pastry shops in Italy and I was super see the local people, the Italian people, that they were kind of exploring."But can frozen dough produce the same quality of goods as an artisanal bakery? I put Chef Busato to a blind taste test. He pulls apart a croissant made with frozen dough (although he doesn't know it), inspecting the elasticity and smelling it."This is quite bad. There is no honeycomb inside, it's totally hollow. The lamination doesn't have much strength because the internal part collapses. There is no butter profile. It's gluey and dense. There is no smell," he tells me. Chef Busato acknowledges that it isn't practical to seek artisanal standards if you're mass-producing baked goods, and so big players will have to rely on frozen about the traditional Asian baked goods though? Chef Busato on tasting a Korean milk bread, a fluffy white bread filled with cream, said he thinks it would do well in Europe."It's fantastic. It's very good. The smell of milk is coming over is nice. It's fluffy. It's refreshing... Reminds me of some kind of snack when I was younger that I was bringing to school." Adapting tastes The cost-of-living crisis is a major challenge for Paris Baguette – not least because of the US inflation rate as it seeks to push into the American market. A lot of companies are having to change their business because it's not profitable for them, Mr Hur of Paris Baguette's biggest competitors globally – Pret A Manger – has had to experiment with subscription services and expand dine-in options after Covid pushed the sandwich and coffee chain into loss, and it was forced to close dozens of outlets and cut more than 3,000 global economic environment weighs on Mr Hur too but he insists profit is not his only goal. "If we are only trying to make profit, we'll just stay in Korea," he says."We want to change the bread culture around the world. I want to find a way to keep opening up a lot of bakeries. It is good for my country, and good for people."
Cision Canada
03-06-2025
- Business
- Cision Canada
Summer Just Got Sweeter at Paris Baguette with a Collection of Strawberry & Pistachio Delights
Available at cafés nationwide beginning June 4, the limited-time menu features top trending summer flavours, made with the freshest ingredients MOONACHIE, N.J., June 3, 2025 /CNW/ - As summer approaches, Paris Baguette's new menu is shaping up to be the sweetest thing about the season. The neighbourhood bakery café's summer lineup brings together the latest flavour trends and classic summertime favourites. From handcrafted, strawberry and pistachio forward desserts and refreshing drinks to savoury BBQ bites, each creation is artfully crafted with warmer days in mind. "We've paired two beloved, trending flavours – strawberry and pistachio – that not only taste incredible, but also evoke a look and feel that only summertime can deliver," said Cathy Chavenet, Chief Marketing Officer at Paris Baguette North America. "With the new menu, our expert cakers and bakers are continuing to handcraft visually appealing and delicious delights meant to make every summer gathering and moment feel even more special. From backyard barbeques to meet-ups with friends in the park and sunny beach days, Paris Baguette has you covered!" Strawberry & Pistachio In Full Bloom Crowned flavour of the year, pistachio takes center stage at Paris Baguette this summer, alongside another quintessential seasonal favourite: fresh strawberries. From cakes and pastries to iced beverages, the newest menu items spotlight both in-demand flavours, whether paired together or featured on their own: Strawberry Pistachio Fraisier Cake: Layers of vanilla sponge cake filled with pistachio soft cream and fresh strawberries, adorned with chopped pistachios and strawberry pieces; also available in slices Pistachio Supreme Croissant: Round croissant filled with pistachio cream, topped with pistachio icing and sprinkled with chopped pistachios Strawberry Supreme Croissant: Round croissant filled with strawberry cream, finished with strawberry white chocolate icing and a sprinkle of crisp strawberry pieces Strawberry Pistachio Bombolone: Soft, pillowy Bombolone donut filled with pistachio mascarpone cream and fresh strawberries Pistachio Mochi Donut: Mochi donut covered in smooth pistachio icing and decorated with chopped pistachios Strawberry Mochi Donut: Mochi donut covered in strawberry icing and dusted with powdered sugar Pistachio Latte: Rich espresso blended with steamed milk of choice and pistachio syrup; available hot or iced Pistachio Sweet Cream Cold Brew: Pistachio-flavoured cold brew served over ice, topped with sweet cream Strawberry Lemonade Refresher: Refreshing lemonade swirled with real strawberry purée Even More Summer Sweets to Enjoy Paris Baguette's menu innovation doesn't stop at strawberry and pistachio. The seasonal menu also includes an array of bright, buttery and delicious treats. Perfect for sharing, enjoying as a solo pick-me-up or simply leaning into the lighter side of the season, the must-try treats include: Lemon Citrus Tart: Crisp and buttery tart shell filled with a tangy lemon curd, dusted with powdered sugar Crookie: A trio of buttery mini croissants, filled and topped with Paris Baguette's Triple Chocolate Chip Cookie dough, then baked to perfection Summer Berry Trifle Cake: Three layers of moist vanilla sponge cake filled with soft cream, fresh strawberries and blueberries and topped with a medley of fresh berries Savoury Favourites with a Seasonal Twist As summer ushers in BBQ season, Paris Baguette is debuting a savoury lineup that leans into this summertime favourite with bold, barbecue-inspired flavours. Whether enjoying a breezy backyard hang to grabbing a bite on the go, these satisfying staples deliver on summertime ease: BBQ Chicken Wrap: Tender BBQ chicken breast, cheddar cheese, lettuce and mixed greens, all wrapped in a whole wheat tortilla BBQ Chicken Grilled Cheese: Melted cheddar, Swiss and mozzarella cheeses with BBQ chicken breast on crispy sourdough BBQ Chicken Pizzetta: Paris Baguette's flaky pizzetta crust covered with BBQ chicken breast, red onion and mozzarella cheese BBQ Chicken Salad: Grilled BBQ chicken breast, cheddar cheese and a hard-boiled egg over garden greens, served with ranch dressing Sweeten Your Summer with PB Rewards This summer, PB Rewards members are in for a treat with a season full of exclusive offers and rewards on the newest seasonal favourites, as well as Paris Baguette's first-ever participation in the beloved tradition of National Doughnut Day. To celebrate, PB Rewards members will receive a FREE sugar mochi or small twisted donut with any purchase – a delicious thank you for being a loyal guest. Summer PB Rewards offers include: National Doughnut Day: June 6 th - Free sugar mochi or small twisted donut with purchase 2X Points on Father's Day Cake Purchases: June 7 th – June 15 th Celebrate Summer Offer Bank *: July 21 st – August 17 th $2 off any salad, sandwich, or wrap $5 pastry and medium iced or hot coffee combo Free medium Strawberry or Mango Lemonade Refresher with purchase Free pastry with beverage purchase Pistachio Challenge: Purchase any 5 pistachio products between June 4 th and June 30 th for 50 bonus points Summer BBQ/Party Challenge: Purchase any 3 cakes during the month of July for 100 bonus points BBQ Chicken Challenge: Purchase any 3 BBQ Chicken products between August 1 st and August 17 th for 50 bonus points Not a PB Rewards member? Download the Paris Baguette app to join today and earn a FREE** pastry with any purchase! Learn more at Don't forget to follow @parisbaguette_ca on Instagram for all the latest offerings and menu updates and visit to find a list of locations near you. *Offers are valid one per visit during the promotional time frame. **Free pastry for joining is only valid for new members joining with the mobile app. Purchase is required. About Paris Baguette With over 4,000 bakery cafés worldwide, Paris Baguette is on a mission to reestablish the neighbourhood bakery café as the heart of the community. Paris Baguette serves craveable baked and brewed treats and creates warm and welcoming experiences through a blend of gracious service, expert craftsmanship and community connections. From decisions made behind a desk to smiles offered behind a counter, the desire to spread joy and make the world a happier place drives everything we do. Being a neighbourhood bakery café means caring about those around us and finding ways to make a real impact. We do so through our "Love Baked In" programs that bring to life our commitment of serving local communities through various charitable programs and initiatives. Paris Baguette is a leader in the hospitality industry with its commitment to creating unique consumer experiences and a network of successful franchisee relationships. For information and to find the Paris Baguette location closest to you, please visit
Yahoo
19-05-2025
- Business
- Yahoo
Oh là là! Paris Baguette to open its first Fort Worth bakery location on Monday
Paris Baguette, a fast-growing chain of French-inspired bakeries and cafes, will open its first Fort Worth location on Monday, May 19. The bakery's menu includes sweet and savory pastries, breads, donuts (including mochi and croissant varieties), breakfast sandwiches, salads and wraps, as well as an assortment of hot and cold coffee drinks. It's especially popular for its wide selection of cakes — the menu includes such delights as a chocolate hazelnut cake with Nutella, a chocolate mousse salted caramel layer cake, a blueberry chiffon cake and a strawberry soft cream cake. The company's stated mission is to 'reestablish the neighborhood bakery café as the heart of the community around the world.' On Sunday, employees were seen inside the bakery training for that lofty goal. Paris Baguette already has more than 200 locations in North America, including franchise North Texas locations in Grand Prairie, Coppell, Lewisville, Carrollton, Frisco and Allen. The new Paris Baguette location is in far north Fort Worth at 2700 N. Tarrant Parkway, just west of Interstate 35W, in a recently built strip center near the popular Chicago hot dog joint Portillo's. The bakery's hours are 6 a.m. to 9 p.m. daily. The chain is owned by Korea-based SPC Group, which first entered the U.S. market in 2005. The company is building its first North American food manufacturing plant in Burleson, creating 450 jobs. The 267,000-square-foot facility is expected to be completed by late 2027 in the Highpoint Business Park in south Burleson off Interstate 35W. SPC Group pledged an initial investment of $165 million, with Burleson and Johnson County contributing approximately $10 million. SPC Group plans on reaching 1,000 franchises in North America in the next five years. The Burleson plant will also serve as a jumping-off point for Latin American expansion. In addition to manufacturing products for Paris Baguette cafes, the facility will distribute products for bread maker Samlip, a SPC Group subsidiary.
Cision Canada
29-04-2025
- Entertainment
- Cision Canada
Paris Baguette is Serving Up Sweetness for Moms, Dads, and Grads This Season!
The neighbourhood bakery café's selection of handcrafted cakes is thoughtfully designed to reflect the joy of every occasion, available nationwide throughout the season MOONACHIE, N.J., April 29, 2025 /CNW/ - Paris Baguette is making life's most meaningful moments even sweeter – one handcrafted cake at a time! Whether you're showing appreciation for Mom and Dad, celebrating a big milestone, or honouring the people closest to you, this collection of cakes for Mother's Day, Father's Day and graduation is designed to make every occasion unforgettable. "Every celebration deserves a cake that's as sweet as the moment itself," said Cathy Chavenet, Chief Marketing Officer at Paris Baguette North America. "Our specially curated collection of cakes for Mother's Day, Father's Day, and graduation is lovingly crafted by our expert cakers and bakers to be more than just dessert – but to be a heartfelt expression of joy, gratitude, and celebration." For Moms: Cakes That Say It All This Mother's Day, give Mom a taste of the sweet life with a cake that's every bit as special as she is. Available from April 30 th through May 11 th, Paris Baguette's elegant Mother's Day cakes are the perfect centerpiece for your celebration, featuring a selection of options, including: Rose Garden Lemon Citrus Layer Cake: Four layers of luscious vanilla sponge cake filled with lemon curd and lemon soft cream, adorned with a white chocolate rose; also available in slices. Mom's Favorite Chocolate-Raspberry Mousse Cake: Three layers of chocolate sponge cake filled with raspberry soft cream and raspberry preserves, covered in rich chocolate mousse and finished with decadent chocolate ganache; also available in slices. I Love Mom Strawberry Soft Cream Cake: Three layers of heart-shaped vanilla sponge cake filled with strawberry soft cream and fresh strawberries, topped with chocolate-covered strawberries. For the Graduates: Dessert as Sweet as Their Success Fittingly topped with a graduation cap and diploma, Paris Baguette's picture-perfect Graduation Cake is the ultimate reward for any graduate's hard work. Available from May 1 st through June 30 th, the cake features six layers of vanilla sponge filled with rich chocolate mousse and chocolate curls, all wrapped in silky soft cream. For Dads: Slices of Happiness This Father's Day, treat dad to what he really wants - cake! From June 4 th through June 15 th celebrate Father's Day with a cake made for the occasion, featuring elevated takes on classic flavours and indulgent creations like: Dad's Favorite Chocolate Mousse Layer Cake: Six layers of vanilla sponge cake filled and covered in rich chocolate mousse with chocolate curls, and finished with a rich chocolate ganache drip Berry Best Dad Trifle Cake: Three layers of moist vanilla sponge cake filled with soft cream, fresh strawberries and blueberries, and topped with a medley of fresh berries Dad's Red Velvet Cake: Four layers of classic red velvet sponge cake filled with rich cream cheese frosting and finished with white chocolate curls PB Rewards to Keep the Celebration Going Whether you're commemorating a milestone or simply grabbing your daily coffee, Paris Baguette's PB Rewards program makes treating yourself easy and delicious! Guests can enjoy exclusive rewards and limited time offers like: May Rewards Offer Bank*: May 15 th – May 28 th Free pastry with beverage purchase Free Medium hot or iced coffee with breakfast sandwich purchase $5 off with purchase of $30 or more $3 Medium Latte or Cold Brew National Donut Day: June 6 th - Free sugar mochi or small twisted donut with purchase 2X Points on Mother's Day Cake Purchases: April 30 th – May 11 th 2X Points on Father's Day Cake Purchases: June 7 th – June 15 th Buffalo Chicken Challenge: Purchase any three buffalo chicken products between May 5 th and May 31 st for 50 bonus points Not a PB Rewards member? Download the Paris Baguette app to join today and enjoy a FREE** pastry with any purchase! Learn more at Don't forget to follow @parisbaguette_ca on Instagram for all the latest offerings and menu updates and visit to find a list of locations near you. *Offers are valid once per visit during the promotional time frame. **Free pastry for joining is only valid for new members joining with the mobile app. Purchase is required. About Paris Baguette With over 4,000 bakery cafés worldwide, Paris Baguette is on a mission to reestablish the neighbourhood bakery café as the heart of the community. Paris Baguette serves craveable baked and brewed treats and creates warm and welcoming experiences through a blend of gracious service, expert craftsmanship and community connections. From decisions made behind a desk to smiles offered behind a counter, the desire to spread joy and make the world a happier place drives everything we do. Being a neighbourhood bakery café means caring about those around us and finding ways to make a real impact. We do so through our "Love Baked In" programs that bring to life our commitment of serving local communities through various charitable programs and initiatives. Paris Baguette is a leader in the hospitality industry with its commitment to creating unique consumer experiences and a network of successful franchisee relationships. For information and to find the Paris Baguette location closest to you, please visit
Yahoo
24-03-2025
- Business
- Yahoo
Paris Baguette Showcases Expansion Opportunities at MUFC 2025
Paris Baguette is heading to the 2025 Multi-Unit Franchising Conference in Las Vegas, inviting multi-unit operators to explore the franchise's high-growth potential. MOONACHIE, N.J., March 24, 2025 /PRNewswire-PRWeb/ -- Paris Baguette, the beloved bakery café concept with over 200 locations across the U.S. and Canada, is set to exhibit at the 2025 Multi-Unit Franchising Conference (MUFC) in Las Vegas from March 25-28. As the brand continues to experience extraordinary growth, the Paris Baguette team looks forward to connecting with multi-unit operators seeking to diversify their portfolios with a thriving bakery café concept. Attendees can visit Booth #1650 to meet with the team and explore the opportunity to join one of the fastest-growing franchises in North America. "Paris Baguette has built a strong foundation for sustained growth, and we're excited to introduce our concept to multi-unit operators looking to expand," said Paris Baguette CEO Darren Tipton. "With our track record of success, exceptional franchisee support and strong brand loyalty, we offer a compelling opportunity for experienced operators who want to be part of a growing segment." The MUFC is the premier annual event for franchise industry leaders, bringing together multi-unit and multi-brand operators, franchisors and service providers for a dynamic networking and educational experience. Taking place at the Caesars Forum Conference Center, MUFC offers attendees the opportunity to gain valuable insights, explore emerging industry trends and connect with top-performing brands, such as Paris Baguette. With over 200 cafés currently operating and ambitious plans to open more than 100 new locations in 2025, Paris Baguette remains focused on delivering high-quality baked goods, artisan pastries and made-to-order beverages while maintaining its people-first approach. The brand's remarkable momentum, including 16 consecutive quarters of positive comparable sales growth, continues to reinforce its position as a leader in the bakery café space. "Our franchise model is designed for scalability, making us a great fit for multi-unit operators looking to add a high-demand concept to their portfolio," said Tipton. "We provide comprehensive support, from site selection and build-out to training and ongoing operational guidance. Our goal is to ensure our franchisees have everything they need to succeed." Paris Baguette has continued to gain recognition within the industry, securing the No. 1 spot in the Bakery Franchise Category and climbing to No. 42 overall in Entrepreneur's Franchise 500 list. The brand's focus on quality, innovation, and community engagement has fueled their rapid expansion, and they remain committed to furthering its presence across the U.S. and Canada. Multi-unit operators attending MUFC 2025 are encouraged to schedule a one-on-one meeting with the Paris Baguette team. To secure a time, contact Dawn Penecale at (609) 980-1921 or dpenecale@ ABOUT PARIS BAGUETTE: Paris Baguette is a bakery café franchise with more than 4,000 units across the globe. The global brand first franchised in the U.S. in 2015 and has since established over 200 locations in markets across North America, making them one of the premier franchise opportunities in their category. Paris Baguette's primary mission, executed every day by their expert staff of bakers, cakers and baristas, is to provide guests with a warm, welcoming bakery café experience that creates joy for all. To find out more information on costs to buy this franchise, please visit Media Contact Julie Maw, Mainland, 3125263996, jmaw@ View original content: SOURCE Paris Baguette Sign in to access your portfolio
