16-05-2025
Best UK dating sites and apps to help you find love in 2025
Looking for love online is one of the single-most popular ways to meet a new partner. Yet, with so many dating apps and sites available, it can almost feel impossible to find the one that's right for you, especially if you don't want an app that makes you swipe right or left to meet your match.
We're here to play matchmaker and have rounded up the best UK dating websites to help you find love in 2025, from free services to those that use impressive personality testing.
You can forget about incessant swiping, these websites are all about helping you find a meaningful connection.
is perhaps the best known dating site, and it's certainly one of the more well-reputed in the field, honing its algorithm to identify long-term compatibility and facilitate countless first dates, serious relationships and successful marriages.
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Since its launch in 2000, two million people have found love on E Harmony. Its 32-dimension personality test uses psychological truths to identify areas of compatibility between two individuals. The dating site's mission is to foster relationships that last, and every potential match will have a reason behind it.
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Relying on findings from 40 years of research, Parship delivers you a selection of matches based on those it believes are best suited to you, with 9 out of 10 Parship couples still happily together.
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Zoosk is a socially savvy dating site known for its diverse membership base and behavioural matchmaking system. Over 35 million singles in 80 countries have joined the network so far, and it is growing larger every day.
The platform offers many different ways to communicate and express interest in members, so it's easy to form a fast connection here.
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The dating site for like-minded singletons over 50, Our Time helps connect those with similar interests and puts on events (in real life!) where you can meet others on the app.
Our Time dating services are ideal if you're looking for a no-nonsense approach to mature online dating. The app lets users join for free, but some features are only available with paid subscriptions.
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In 2004, OKCupid's founders launched a free dating site, which delves into what personal attributes made relationships work.
OKCupid members can send unlimited messages for free, or upgrade to make use of extra features that will help you gain more insight into prospective matches and really see who is drawn to you.
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Plenty of Fish prides itself on being good for facilitating conversations. It supports 100% free and unlimited messaging for over 120 million monthly users in 20 countries.
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EliteSingles uses a personality test to match users based on their compatibility.
The test takes into account looks, personality (with questions on how optimistic and ambitious you are, your social skills, how friends would describe you and more), and what you're looking for in a partner - including whether or not you want children.
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Tailored to matchmaking ambitious, career-savvy young professionals, Inner Circle global community of over seven million members.
The app is free to download, but you can upgrade to premium packages. There are also exclusive members events that are set to resume post-lockdown for anyone who is tired of sitting online.
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