20-05-2025
Shifting gears: from instant gratification to long-term investing
Ever wondered what mountain biking and long-term investment success have in common? Well, according to Fedgroup's managing director of wealth and investments, Paul Counihan, quite a lot actually! And no, it's not just bruised egos and the occasional uphill battle.
He explained it all kicked off with the recent debut edition of the Fedgroup Cradle 100 mountain bike race in April, set in the jaw-dropping Cradle of Humankind. Over 400 riders, from seasoned pros to weekend warriors, showed up for this 100km thigh-burning, trail-shredding, stage race adventure. But what happened after the race is where things got really interesting.
Doing things differently for the right reasons
Counihan elaborated and said, 'Instead of the usual prize ceremony, Fedgroup did what we do best – something a little different. Winners were given a choice: take the cash and ride off into the sunset, or double their winnings by investing it in our flagship Secured Investment product. Spoiler alert: most of them chose the long game, which means we had 16 Secured Investment winners and the total prize money tallied to almost R200 000.'
Yup, even the minor category champs said 'no thanks' to instant gratification and 'yes please' to future growth. That meant their original prize money, plus a matching amount from Fedgroup, was invested into our Secured Investment.
'And our Secured Investment isn't just a product, it's a tried-and-tested cornerstone of long-term wealth building. Counihan clarifies that 'With a five-year term and lump-sum structure, it's been delivering consistent income and protecting investor capital for over 30 years. And while it quietly outpaces many market returns, it still sits comfortably in the medium-risk category. All due to the safeguarding measures we are able to employ due to our extensive experience and specialist capabilities and expertise - giving you growth without the guesswork. And of course, we charge ZERO fees on Secured Investment! So why does this matter? Because it underscores our commitment to maximise your long-term growth potential without eroding your savings. Just as the right bike lets you focus on the ride, we let you focus on growth, without the drag of fees.'
