02-05-2025
- Business
- Western Telegraph
Celtic Collection in partnership with The Retreat Group
The Retreats Group, which operates three boutique hotels at Twr y Felin, Roch Castle, and Penrhiw Priory on the St Davids peninsula, has appointed The Celtic Collection to provide consultancy and support services on sales, marketing, and operations.
The partnership will see The Celtic Collection, Wales's largest independent hotel operator, expand its activity in Pembrokeshire, where it manages Tŷ Hotel Milford Waterfront and St Brides Spa Hotel.
The Celtic Collection's chief executive, Julie Hammond, said: "We are delighted to increase our presence in Pembrokeshire with this exciting partnership with The Retreats Group.
"The beautiful properties at Twr y Felin, Roch Castle, and Penrhiw Priory align perfectly with our own brand and aspirations at The Celtic Collection.
"We look forward to working with and supporting The Retreats Group to further enhance the profile and appeal of Pembrokeshire as a wonderful tourist destination, where breathtaking landscapes meet world-class hotels and exceptional restaurants."
Retreats Group founder, Keith Griffiths, said: "I am enthused by our new partnership with the Celtic Collection.
"Both Sir Terry Matthews, the founder of the Celtic Manor and Collection, and myself, as the founder of the Retreats Group, are Welshmen living abroad who share a deep passion for Wales.
"Our three luxury and historic properties in St Davids will join the Celtic Collection venues at St Brides Spa Hotel and Tŷ Hotel Milford Waterfront to create a powerful tourism offer in Pembrokeshire."
Twr y Felin is Wales's first contemporary art hotel, housing 39 bedrooms in a former windmill, including sea view rooms, unique suites, a fine dining restaurant, Blas, and more than 200 pieces of specially commissioned art.
Dating from the 12th century, Roch Castle offers panoramic views over St Brides Bay and the Preseli Hills, and provides luxury accommodation steeped in history, combined with the highest level of modern comfort.
Penrhiw Priory is nestled in acres of private gardens adjacent to St Davids Cathedral Close and has been restored with the utmost care and the finest furnishings.
The Celtic Collection began its association with Pembrokeshire by opening the Tŷ Hotel Milford Waterfront with 100 bedrooms, in partnership with the Port of Milford Haven in 2022.
When the Port acquired the St Brides Spa Hotel last year, The Celtic Collection was appointed to manage and operate the destination in Saundersfoot where a refurbishment is taking place.
The partnership with The Retreats Group takes effect immediately.
