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India Today
a day ago
- Entertainment
- India Today
PETA India's 'dog milk' ad to push veganism leaves Internet queasy, not convinced
An ad meant to promote veganism has ended up making people squirm instead. People for Ethical Treatment of Animals (PETA) India's latest campaign, launched on World Milk Day, has drawn heavy criticism online for its unsettling imagery and ad features a woman about to drink a dog's milk. It carries the message: 'If you wouldn't drink dogs' milk, why drink the milk of any other species? Please. Try vegan.'advertisementOriginally posted on Instagram, PETA claimed the billboard appeared in several major cities: Ahmedabad, Bengaluru, Bhopal, Chennai, Mumbai, and Noida. In the caption, the organisation wrote, 'Dairy production is rooted in cruelty, from forced impregnation to the heartbreaking separation of calves from their mothers. Cows are not milk machines; their milk is for calves, not humans. Ditch dairy.'Take a look at the post here: The approach, however, didn't sit well with several users online. One person commented, 'Whoever's on PETA's campaign team needs to log off forever,' while another called it 'stupid content' and 'disgusting.'Social media users felt the ad went too far. A user said, 'This message could've been conveyed differently. This just misses the mark entirely.' Another user added, 'How do I unsee this now?'advertisementWhile outrage dominated, not everyone opposed the ad's intent. One user defended the campaign, saying, 'If this disturbs you, it's because the reality is disturbing. We've just normalised it. Drinking milk from any animal—dog, cow, buffalo—is equally odd. PETA is just asking us to pause and think.'See the comments here: Though the campaign aimed to provoke reflection on dairy consumption, it instead triggered a wider debate on how far is 'too' far when it comes to advertisements. Trending Reel
Time of India
18-05-2025
- General
- Time of India
PETA urges Gujarat to ban foreign breeds used in dogfights
People for Ethical Treatment of Animals (Peta) India, has begun a campaign for banning aggressive foreign dog breeds across Gujarat after a four-mont hold baby was mauled to death by a rottweiler in Ahmedabad. In a letter addressed to Gujarat CM Bhupendra Patel and chief secretary Pankaj Joshi, Peta India called for urgent action to prohibit the breeding, sale and ownership of breeds such as rottweiler, pitbull terrier, Pakistani bully kutta, dogo argentino, presa canario, fila brasileiro, bull terrier and XL Bully, citing public safety and animal welfare concerns. 'These foreign breeds are engineered to be unstoppable weapons and are frequently abused in dogfights . We urge Gujarat to act swiftly to protect both humans and animals by banning the keeping and sale of these dogs,' said Shaurya Agrawal , advocacy associate, Peta India. After the rottweiler attack incident, state govt has indicated its intent to frame a policy around such breeds amid growing concerns regarding their use in illegal dogfighting rings, despite such activities being banned under The Prevention of Cruelty to Animals Act, 1960. Peta India claims that many of these dogs are kept on heavy chains, subjected to ear cropping and tail docking — illegal and painful procedures intended to enhance their fighting capabilities — and are left untreated when injured due to the underground nature of these fights. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Upto 15% Discount for Salaried Individuals ICICI Pru Life Insurance Plan Get Quote Undo The animal rights body has proposed sterilization and mandatory registration of such dogs, followed by a phased ban on their sale, breeding and ownership. It has also urged the govt to shut down illegal breeders and pet shops and to crack down on organised dogfighting networks across the state. Dr Apoorva Gohil, a veterinarian, says there should be a 100% ban on the sale and breeding of such breeds across India. 'The penalty imposed on offenders should also be raised.'
Time of India
16-05-2025
- Time of India
PETA urges Guj to ban foreign breeds used in dogfights
People for Ethical Treatment of Animals (Peta) India, has begun a campaign for banning aggressive foreign dog breeds across Gujarat after a four-month-old baby was mauled to death by a rottweiler in Ahmedabad. In a letter addressed to Gujarat CM Bhupendra Patel and chief secretary Pankaj Joshi, Peta India called for urgent action to prohibit the breeding, sale and ownership of breeds such as rottweiler, pitbull terrier, Pakistani bully kutta, dogo argentino, presa canario, fila brasileiro, bull terrier and XL Bully, citing public safety and animal welfare concerns. "These foreign breeds are engineered to be unstoppable weapons and are frequently abused in dogfights. We urge Gujarat to act swiftly to protect both humans and animals by banning the keeping and sale of these dogs," said Shaurya Agrawal, advocacy associate, Peta India. After the rottweiler attack incident, state govt has indicated its intent to frame a policy around such breeds amid growing concerns regarding their use in illegal dogfighting rings, despite such activities being banned under The Prevention of Cruelty to Animals Act, 1960. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Giao dịch vàng với sàn môi giới tin cậy IC Markets Đăng ký Undo Peta India claims that many of these dogs are kept on heavy chains, subjected to ear cropping and tail docking — illegal and painful procedures intended to enhance their fighting capabilities — and are left untreated when injured due to the underground nature of these fights. The animal rights body has proposed sterilization and mandatory registration of such dogs, followed by a phased ban on their sale, breeding and ownership. It has also urged the govt to shut down illegal breeders and pet shops and to crack down on organised dogfighting networks across the state. Dr Apoorva Gohil, a veterinarian, says there should be a 100% ban on the sale and breeding of such breeds across India. "The penalty imposed on offenders should also be raised."
