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Treasury Wine Estates opens new low- and no-alcohol wine facility
Treasury Wine Estates opens new low- and no-alcohol wine facility

Yahoo

time3 days ago

  • Business
  • Yahoo

Treasury Wine Estates opens new low- and no-alcohol wine facility

Treasury Wine Estates (TWE) has opened a new in-house winemaking production facility for low- and no-alcohol wines in South Australia's Barossa Valley. With an investment of A$15m ($9.77m), the site was built over more than two years. It features 'state-of-the-art' dealcoholisation technology and "patent pending processes for treating the aromatic component of wine that locks in flavour", a statement from TWE said. Sarah Parkes, general manager of sales and marketing for TWE's global premium division, said: 'Flavour has historically been a barrier for wine drinkers exploring a no or low alcohol alternative – this technology has helped us solve the flavour puzzle, and it's had outstanding feedback from consumers so far.' The facility will produce low and no-alcohol wines for TWE's global portfolio, which includes brands like Squealing Pig, Pepperjack, Matua, 19 Crimes, Lindeman's, and Wolf Blass. TWE's chief supply and sustainability officer Kerrin Petty added: 'This state-of-the-art technology and proprietary process for de-alcoholisation is our latest step in building a hub of innovation, technology and sustainability in the Barossa Valley, where we've been crafting wine to delight consumers for more than a century.' Alongside the opening news, the Australian wine major also unveiled Sorbet, a new lower-alcohol wine range with an 8% ABV. Sorbet mixes wines like Prosecco, Rosé, Sauvignon Blanc, and Shiraz with fruit and berry flavours such as passionfruit, mango, and lemon. TWE, which first launched low-alcohol wines with its Seppelt range in 1993, said Sorbet will be available in Australia from October in partnership with Endeavour Group. In August last year, the Australian vintner announced plans to consolidate its premium wine brands unit. The move, which is expected to be completed by July, will merge its Treasury Premium Brands (TPB) and Treasury Americas (TBA) unit into a new Global Premium Brands (GPB) division. Last week, TWE lowered its forecast for a closely-watched profit metric amid pressure on US sales. The Australian wine group said it expects its EBITS to be around A$770m in the financial year ending 30 June. Treasury Wine Estates' previous forecast was for EBITS to be 'approximately $780m', itself reset in February. "Treasury Wine Estates opens new low- and no-alcohol wine facility" was originally created and published by Just Drinks, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

'Like the real thing': Australian wine company makes bold low-alcohol claim
'Like the real thing': Australian wine company makes bold low-alcohol claim

9 News

time3 days ago

  • Business
  • 9 News

'Like the real thing': Australian wine company makes bold low-alcohol claim

Your web browser is no longer supported. To improve your experience update it here The company behind iconic Australian winemaker Penfolds claims it's developed an alcohol -free drop that still tastes just like the real thing. Treasury Wine Estates, which owns the likes of Penfolds, Squealing Pig, and Pepperjack, has unveiled a new $15 million facility in the Barossa Valley dedicated to producing low and no-alcohol wines . The company claims its innovative technique, involving distillation at very low temperatures, preserves the aromas and flavours typically lost in alcohol removal. The company behind iconic Australian winemaker Penfolds claims it's developed an alcohol-free drop that still tastes just like the real thing. (9News) "The whole concept is really about retaining as much taste and flavour in our mid-strength and no-alcohol wines, which is really important for this emerging consumer category," winemaker Toby Barlow said. The process, which the company says took two years to perfect, aims to cater to a growing market of "health-conscious" drinkers. "Up to 58 per cent of people have stated that they're looking to reduce their alcohol intake," spokeswoman Sarah Parkes said. The wines were tested on the streets of the Barossa Valley and received largely positive reviews. "It's quite sweet, sauv blanc is usually not super sweet, but I wouldn't know that it's non-alcoholic, but it's quite lovely," local Emma Holmes said. The process, which the company says took two years to perfect, aims to cater to a growing market of "health-conscious" drinkers. (9News) "I'm definitely conscious of my health and how much alcohol I'm consuming so something like this that has no alcohol, yeah really good option," Stuart Jenkins, another taste tester, said. More alcohol-free product lines are currently in the making. This article was produced with the assistance of 9ExPress . wine South Australia Adelaide national alcohol Australia CONTACT US

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