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Time Business News
19-05-2025
- Automotive
- Time Business News
Rolling Through Time: The History of Mobile Billboard Advertising
Advertising has always been about getting attention, and mobile billboard advertising is one of the most creative ways brands have achieved that goal. From humble horse-drawn carts to today's eye-popping digital mobile billboard Trucks, the journey of mobile billboard advertising is as colorful as the ads themselves. Before the internet, radio, or television existed, businesses needed unique ways to spread the word. That's where outdoor advertising came into play. In the 1800s, early merchants and entertainers used signs attached to wagons or horses to move their messages around town. These rudimentary mobile billboards marked the beginning of advertising on the move. The strategy was simple: take the advertisement directly to the people instead of waiting for them to come to it. The rise of the automobile in the early 20th century took this strategy to a whole new level. By attaching large banners or panels to trucks and cars, businesses could now reach people beyond their neighborhoods. This innovation turned everyday transportation into effective advertising machines—an early version of today's advertisement truck. 1929 – Pepsi-Cola's Big Move: One of the first major mobile billboard advertising campaigns involved Pepsi-Cola using delivery trucks to carry bright, bold logos across the country. These rolling billboards were not just promoting a product—they were helping to build a national brand. One of the first major campaigns involved Pepsi-Cola using delivery trucks to carry bright, bold logos across the country. These rolling billboards were not just promoting a product—they were helping to build a national brand. 1930s – Social Outreach During the Depression: Mobile billboards served another purpose—public awareness. With the country in financial crisis, governments and social organizations used mobile vehicles to promote job fairs, assistance programs, and public health messages. During World War II, the U.S. government turned to mobile billboards for patriotic campaigns. These trucks were used to encourage enlistment, sell war bonds, and share updates about the war effort. The mobility allowed the government to reach remote areas that were otherwise disconnected from newspapers or radio broadcasts. The post-war period brought growth, new highways, and a traveling public. Companies like Coca-Cola and Marlboro realized that America's new car culture was perfect for mobile billboard advertising. Highways became a new frontier for branding, and companies outfitted fleets of mobile billboard trucks to cruise the country, capturing attention from coast to coast. As technology evolved, so did mobile billboards. The late 1990s saw the rise of digital mobile billboard Truck technology. With the use of LED screens, trucks could now display rotating ads, videos, and animations. This flexibility meant that a single advertisement truck could serve multiple clients in one day, updating content in real-time. These digital mobile billboard Trucks created a whole new experience for viewers. Instead of a static image, audiences now saw moving images, dynamic transitions, and even interactive features. Suddenly, mobile billboard advertising became more engaging, measurable, and effective. From hand-painted wagon signs to sleek digital mobile billboard Trucks, the history of mobile billboard advertising is a story of innovation. Today, if you want to launch a high-impact campaign with national or hyper-local reach, look no further than Can't Miss US. As a leader in mobile billboard services, their cutting-edge advertisement trucks are designed to captivate audiences and make your message stand out in any environment. Whether you're targeting a local event or planning a cross-city marketing blitz, Can't Miss US delivers mobile marketing that truly can't be missed. TIME BUSINESS NEWS
Techday NZ
19-05-2025
- Business
- Techday NZ
Whip Around appoints new directors as global expansion accelerates
Two new directors have joined the board of Whip Around, a fleet inspection and maintenance software provider. International business advisor Kevin Roberts and B2B SaaS business builder Ricky Sevta have been appointed as directors at the company, which was founded in New Zealand in 2016 and now serves a global base of fleet operators across sectors including logistics, construction, sanitation, emergency response, transportation, municipal, and landscaping. Whip Around's software platform is used by fleet operators in all 50 US states as well as in South America, Europe, South Africa, and Australia. The technology is designed to assist fleet managers, operators, and mechanics in improving safety, compliance, and cost efficiency through digitised inspection and maintenance processes. Kevin Roberts brings experience from roles held at Procter & Gamble, Pepsi-Cola, Saatchi & Saatchi Worldwide, and Publicis Groupe. Over the past decade, Roberts has provided consultancy through Red Rose, working with startups, agencies, and corporations in various sectors and regions. His previous positions include Chief Operating Officer and board member at Lion Nathan and Chair of My Food Bag, which he led to a public listing. He has authored five books on branding, leadership, and performance, and is based in North America. Kevin Roberts said, "It's incredible that services that are vital to the daily life of communities, cities and countries are still largely stuck in paper. The opportunities for greenfield growth are vast, and Whip Around has a proven foothold to exponentially expand in the U.S. and globally." Ricky Sevta joins the board with background in SaaS and market expansion strategies. As Chief Revenue Officer of Simpro, a software provider for trades and field services, Sevta led the company from its early growth phase to surpassing USD $100 million in annual recurring revenue, and helped secure a USD $550 million investment alongside a billion-dollar valuation. He has engineering expertise in mechatronics, robotics, and automation, and is co-founder of VentureOn Partners, which guides companies around Australia and New Zealand to scale through growth planning and M&A. Sevta is also CEO of Deep Space, a business focused on construction management software. Ricky Sevta said, "I'm passionate about creating user-friendly software for people who work in field service management which involves every sort of commercial vehicle and piece of moveable equipment imaginable. Blue-collar trades make the world function. Whip Around has an entire global industry ahead of it, it's not a niche." Noah Hickey, CEO of Whip Around, said that the appointments come at a significant moment for the company's growth. "With over 32 million commercial vehicles and 3.5 million fleets in the U.S., and much of fleet maintenance still a mix of whiteboards, spreadsheets, Post-it notes and filing cabinets stuffed with paper, the trajectory for Whip Around is accelerating," says Hickey. "Whip Around's immediate focus is sell-through partnerships with companies specializing in mobile, telematics, advanced GPS and workflow automation solutions for the transportation industry." In 2025 Whip Around signed strategic partnerships with Fullbay of Phoenix, Arizona, and Platform Science of San Diego. Hickey stated that further partnership integrations are being negotiated with the aim of supporting exponential scaling of the business. He also noted that Whip Around's growth potential extends both horizontally, due to the number of fleet operators in the US and internationally, and vertically, as the software can support the monitoring and maintenance of other physical assets at workplaces, such as trailers, forklifts, pallet jacks, scaffolding, tools, machinery, appliances, medical supplies, and office equipment. "Our goal is to make user-friendly software to keep things moving," says Hickey. "Whip Around makes life easier for owners, drivers, mechanics by ensuring compliance, increasing safety, reducing downtime and streamlining processes." Whip Around operates offices in San Diego, Charlotte, and Auckland. The company has recorded increased annual recurring revenue for the past eight quarters and is chaired by Peter Drummond, who has experience as Chair, Director, or CEO with major infrastructure and private sector companies.
Chicago Tribune
27-01-2025
- Entertainment
- Chicago Tribune
Today in History: President Donald Trump bars all refugees from entering the US for 4 months
Today is Monday, Jan. 27, the 27th day of 2025. There are 338 days left in the year. Today in history: On Jan. 27, 2017, President Donald Trump barred all refugees from entering the United States for four months, declaring the ban necessary to prevent 'radical Islamic terrorists' from entering the country. Also on this date: In 1756, composer Wolfgang Amadeus Mozart was born in Salzburg, Austria. In 1880, Thomas Edison received a patent for his electric incandescent lamp. In 1945, during World War II, Soviet troops liberated the Nazi concentration camps Auschwitz and Birkenau in Poland. In 1967, astronauts Virgil I. 'Gus' Grissom, Edward H. White and Roger B. Chaffee died in a flash fire during a test aboard their Apollo spacecraft at Cape Canaveral, Florida. In 1973, the Vietnam peace accords were signed in Paris, ending direct U.S. involvement in the Vietnam War. In 1984, singer Michael Jackson suffered serious burns to his scalp when pyrotechnics set his hair on fire during the filming of a Pepsi-Cola TV commercial at the Shrine Auditorium in Los Angeles. In 2013, a fire started by pyrotechnics in the Kiss nightclub in Santa Maria, Rio Grande do Sul, Brazil, killed 242 people and injured over 600. Today's birthdays: Actor James Cromwell is 85. Rock musician Nick Mason (Pink Floyd) is 81. Ballet star Mikhail Baryshnikov is 77. U.S. Supreme Court Chief Justice John Roberts is 70. Political and sports commentator Keith Olbermann is 66. Actor Bridget Fonda is 61. Actor Alan Cumming is 60. Country singer Tracy Lawrence is 57. Rock singer Mike Patton is 57. Rapper Tricky is 57. Actor-comedian Patton Oswalt is 56.
