Latest news with #PeptideGlazingFluid
Yahoo
3 days ago
- Business
- Yahoo
e.l.f. Beauty buys Hailey Bieber's Rhode skin-care brand for $1 billion
Model and entrepreneur Hailey Rhode Bieber came up with a billion-dollar idea—and now cosmetics giant e.l.f. Beauty is paying that sum to acquire it. On Wednesday, e.l.f. Beauty announced it would acquire the Rhode lifestyle brand founded by Bieber, paying $800 million in cash and stock payable at closing, plus an additional potential earnout of $200 million based on Rhode's growth over the next three years. Bieber, who is married to singer Justin Bieber and is the daughter of actor Stephen Baldwin, launched Rhode in 2022. 'Just three years into this journey, our partnership with e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products and widen our distribution globally,' Bieber said in a statement. Rhode is a 'disruptor in the beauty space,' e.l.f. Beauty CFO Mandy Fields told Fortune. 'Hailey has built a brand that has gone from zero dollars to $212 million in less than three years.' Rhode, which focuses on makeup and skin care, has built a strong direct-to-consumer business. The brand launched with three core products—the Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment—and has since expanded its offerings. The buzz on social media for Rhode is tangible, with more than 3 million followers on Instagram. Rhode generated $248 million in earned media value (EMV) in 2024, up approximately 366% year over year, according to CreatorIQ, an influencer marketing tool. Bieber's personal Instagram account has 54 million followers. Rhode's products are currently available on and plans are in the works to launch its first physical in-store partnership with Sephora across North America and the U.K. later this year. In the cosmetics world, Rhode is considered to be in the entry-level prestige category, while e.l.f. Beauty is more mass-market. Acquiring Rhode helps diversify e.l.f. Beauty's customer base, channels, and supply chain, Fields said. Rhode has production in the U.S., other parts of Asia, and Europe. 'We have a disciplined approach to M&A,' Fields explained. The company acquired the skin-care brand Naturium in 2023 for $355 million, doubling e.l.f. Beauty's presence in skin care. 'Rhode further diversifies our portfolio with a fast-growing brand that makes the best of prestige accessible,' e.l.f. Chairman and CEO Tarang Amin said in a statement. e.l.f. Beauty is a favorite brand among Gen Z and is gaining popularity with millennials and Gen X. Bieber is among its celebrity and influencer connections. The company has also collaborated with actress Jennifer Coolidge and singers Meghan Trainor, Alicia Keys, and Manuel Turizo. Bieber will continue as founder and will also serve as Rhode's chief creative officer and head of innovation, overseeing creative direction, product innovation, and marketing. 'I look forward to leading the brand into this exciting new chapter of possibilities alongside my cofounders Michael D. Ratner and Lauren Ratner,' she said. Earlier this year, Bieber tapped investment bankers at JPMorgan Chase and Moelis to find a buyer for the cosmetics brand, according to reports. Sales of celebrity-founded beauty brands surpassed $1 billion in 2023, representing 57.8% year-over-year growth—far outpacing the overall beauty industry's growth rate. This story was originally featured on
Yahoo
3 days ago
- Business
- Yahoo
e.l.f. Beauty buys Hailey Bieber's Rhode skin-care brand for $1 billion
Model and entrepreneur Hailey Rhode Bieber came up with a billion-dollar idea—and now cosmetics giant e.l.f. Beauty is paying that sum to acquire it. On Wednesday, e.l.f. Beauty announced it would acquire the Rhode lifestyle brand founded by Bieber, paying $800 million in cash and stock payable at closing, plus an additional potential earnout of $200 million based on Rhode's growth over the next three years. Bieber, who is married to singer Justin Bieber and is the daughter of actor Stephen Baldwin, launched Rhode in 2022. 'Just three years into this journey, our partnership with e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products and widen our distribution globally,' Bieber said in a statement. Rhode is a 'disruptor in the beauty space,' e.l.f. Beauty CFO Mandy Fields told Fortune. 'Hailey has built a brand that has gone from zero dollars to $212 million in less than three years.' Rhode, which focuses on makeup and skin care, has built a strong direct-to-consumer business. The brand launched with three core products—the Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment—and has since expanded its offerings. The buzz on social media for Rhode is tangible, with more than 3 million followers on Instagram. Rhode generated $248 million in earned media value (EMV) in 2024, up approximately 366% year over year, according to CreatorIQ, an influencer marketing tool. Bieber's personal Instagram account has 54 million followers. Rhode's products are currently available on and plans are in the works to launch its first physical in-store partnership with Sephora across North America and the U.K. later this year. In the cosmetics world, Rhode is considered to be in the entry-level prestige category, while e.l.f. Beauty is more mass-market. Acquiring Rhode helps diversify e.l.f. Beauty's customer base, channels, and supply chain, Fields said. Rhode has production in the U.S., other parts of Asia, and Europe. 'We have a disciplined approach to M&A,' Fields explained. The company acquired the skin-care brand Naturium in 2023 for $355 million, doubling e.l.f. Beauty's presence in skin care. 'Rhode further diversifies our portfolio with a fast-growing brand that makes the best of prestige accessible,' e.l.f. Chairman and CEO Tarang Amin said in a statement. e.l.f. Beauty is a favorite brand among Gen Z and is gaining popularity with millennials and Gen X. Bieber is among its celebrity and influencer connections. The company has also collaborated with actress Jennifer Coolidge and singers Meghan Trainor, Alicia Keys, and Manuel Turizo. Bieber will continue as founder and will also serve as Rhode's chief creative officer and head of innovation, overseeing creative direction, product innovation, and marketing. 'I look forward to leading the brand into this exciting new chapter of possibilities alongside my cofounders Michael D. Ratner and Lauren Ratner,' she said. Earlier this year, Bieber tapped investment bankers at JPMorgan Chase and Moelis to find a buyer for the cosmetics brand, according to reports. Sales of celebrity-founded beauty brands surpassed $1 billion in 2023, representing 57.8% year-over-year growth—far outpacing the overall beauty industry's growth rate. This story was originally featured on Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Graziadaily
23-05-2025
- Entertainment
- Graziadaily
Hailey Bieber Revealed That Rhode Is Finally Coming To The UK
After months of anticipation, the news we've been waiting for has finally become a reality. Hailey Bieber announced that Rhode, the brand known for making glazed skin a viral sensation, is making its way into Sephora. Gone are the days of waiting lists and shipping fees, Rhode's cult-products will now be available online and in the UK's high street. For those who've spent the last three years trying to get their hands on the Peptide Lip Treatment or dying to get their skin looking ridiculously glowing with Peptide Glazing Fluid - you're in luck. Since launching in 2022, it's safe to say that the brand has earned a cult following as fans finally discovered the secret to Bieber's sought-after glossy skin and perfect pout. Rhode originally launched with three products, all of which have become a viral phenomenon and often struggle to remain in stock. Peptide Glazing Fluid, Barrier Restore Cream and Peptide Lip Treatment were the first three to launch and quickly became permanent spots in many beauty cupboards. Since then, Bieber has expanded her ever-growing beauty line that has become a constant in our beauty rotation. Notably, Rhode Pocket Blush and Peptide Lip Shape gained our seal of approval when they launched - and let's not forget the chokehold that the Rhode Phone Cases have had us all in (which are now happily back in stock). From strawberry girl make-up, glazed doughnut nails to the clean girl aesthetic, there are very few beauty trends we can't trace back to Bieber. Taking to Instagram, both Rhode and Sephora announced we can expect this highly anticipated launch later this year, so we don't have to wait too long to wait. In the meantime, shop the best-selling Rhode products below. 1. Rhode Glazing Milk Tried and tested by beauty writer Sameeha Shaikh: 'On application this isn't as gel-like as I'd imagined. That being said, it's lightweight and glides on effortlessly, soaking into the skin instantly and leaves behind a post-facial sheen that isn't so easily achieved by other serums that promise 'glow', which can often feel tacky. There's hyaluronic acid to lock in moisture, peptides to plump and niacinamide to brighten and improve texture. I apply two layers to really get that supple feeling, but the sheer wetness of the product makes it so comforting and soothing on application, I'd happily pack this atop my lacklustre skin on days I need it most.' 2. Rhode Barrier Restore Cream Tried and tested by beauty writer Sameeha Shaikh: 'Now this is a product I can see myself packing in my carry-on. Again, it's weightless but brilliantly rich thanks to a power-packed list of ingredients, including nourishing shea butter, skin barrier supporting squalene, free radical protecting acai and (more) peptides and niacinamide to plump and brighten. Those with a combination to dehydrated skin type will appreciate the level of moisture it provides.' 3. Rhode Peptide Lip Treatment Tried and tested by beauty writer Sameeha Shaikh: 'Arguably the hero of the bunch. There are three wonderful iterations of Hailey's viral lip treatment: Unscented, Watermelon and my personal favourite Salted Caramel. They smell delicious and are equally great at nourishing parched lips thanks to a blend of shea butter, peptides, cupuaçu and babassu. Expect an ultra-glazed, high-shine and uber-smooth finish.' 4. Rhode Peptide Lip Shape Tried and tested by beauty writer Georgia Scott: 'While it sits somewhere between a liner and a lipstick, its satin formula means you'll need the occasional top-up. But what it lacks in wear time, it makes up for in comfort. Unlike firmer lip pencils that lock in colour to prevent smudging, Lip Shape feels weightless - almost balm-like - and enhances the lips in a way that looks effortless.' 5. Rhode Pocket Blush Tried and tested by beauty writer Sameeha Shaikh: 'Bieber had been teasing this for what felt like months ahead of finally confirming the rumours of a new cream blush joining the family. And boy, were they worth the wait. The balmy, on-the-go blush is another multitasking hero, perfect for lips, cheeks, and, as I found, even eyes. It's lightweight but packs pigment and leaves the skin awash with the most beautiful, natural-looking satiny flush that is glowy, never greasy. The shades on offer are enough to hook you. See the pic above for proof - Juice Box is my new obsession.' Georgia Scott is a beauty and fashion product writer writing across brands such as heat, Closer and Grazia specialising in all things lifestyle and trending. Before starting at Bauer, Georgia completed her degree in Journalism at University and worked as a retail beauty advisor and make-up artist.
