Latest news with #PerformanceCommunicationsMiddleEast
Campaign ME
05-05-2025
- Business
- Campaign ME
Performance Communications ME appoints Associate Director
Performance Communications has named Mia Esat as Associate Director for its Middle East operations. The movie aims to signal a strategic push towards the agency's accelerated growth and deeper sector diversification. Esat brings extensive experience in shaping corporate narratives across the tourism, energy, utilities, sports and entertainment industries – with much of her recent work focused on the dynamic Saudi Arabian market. Her appointment reflects the agency's push to invest in senior talent as it aims to position itself as a lead consultancy for brands seeking growth beyond traditional communications. 'Mia's leadership style, strategic rigour and creative firepower align perfectly with the direction we're headed,' said Ian Drinkwater, Managing Director, Performance Communications Middle East. 'We're not content with the conventional. We're growing into new sectors, pushing our thinking and creating work that not only performs – but matters.' With a 16-year history in the Middle East and offices in both the region and Europe, the agency's model is built around combining deep local understanding with international reach. Working with some of the world's most high-profile brands, including Bentley, Bell Flight, L'Étape Dubai by Tour de France and MG Motor, Performance Communication claims its culture is built on collaboration, curiosity and championing individuality. Reflecting on her new role, Esat said: 'Performance stood out as an agency that leads with integrity, puts its people first and delivers work that matters. I bring a strategic mindset and a passion for storytelling – and I'm excited to help shape what comes next as we build for the future.' Esat's arrival aims to supports the agency's continued growth into new industries and strengthen its ability to deliver integrated, insight-led communications for brands across the region.
Zawya
05-05-2025
- Business
- Zawya
Performance Communications Middle East appoints Mia Esat as Associate Director to drive next chapter of growth
Dubai, UAE – Performance Communications has announced the appointment of Mia Esat as Associate Director in its Middle East office marking a pivotal step as the agency sharpens its focus on future growth and continued diversification across key sectors. Mia brings a strong track record in shaping corporate narratives across the tourism, energy, utilities, sports and entertainment industries - with much of her recent work focused on the dynamic Saudi Arabian market. Her appointment underscores the agency's commitment to investing in senior talent to accelerate its vision of becoming the go-to consultancy for brands looking to break boundaries and drive meaningful impact. 'Mia's leadership style, strategic rigour and creative firepower align perfectly with the direction we're headed,' said Ian Drinkwater, Managing Director, Performance Communications Middle East. 'We're not content with the conventional. We're growing into new sectors, pushing our thinking and creating work that not only performs – but matters.' Performance Communications is an award-winning marketing and communications agency, delivering integrated support across PR, digital, influencer campaigns, corporate communications and event management. With a 16-year history in the Middle East and offices in both the region and Europe, the agency combines deep local understanding with international reach. Working with some of the world's most high-profile brands, including Bentley, Bell Flight, L'Étape Dubai by Tour de France and MG Motor, Performance Communication's culture is built on collaboration, curiosity and championing individuality - values that continue to underpin its success. Reflecting on her new role, Mia said: 'Performance stood out as an agency that leads with integrity, puts its people first and delivers work that matters. I bring a strategic mindset and a passion for storytelling – and I'm excited to help shape what comes next as we build for the future.' Mia's arrival supports the agency's continued growth into new industries and strengthens its ability to deliver integrated, insight-led communications for ambitious brands. About Performance Communications Middle East is an award-winning integrated marketing and communications agency. With a sister agency headquartered in London and a 16-year track record in the Middle East, we combine global perspective with regional expertise. Our services span public relations, digital communications, influencer marketing, content creation, and event management – always focused on delivering work that drives tangible business outcomes. We are defined by an ego-free culture, a spirit of curiosity and a passion for work that matters. We take pride in nurturing talent, relishing creative challenges and making a real difference to the clients and communities we serve.
