Latest news with #PersonalizationCloud
Associated Press
28-04-2025
- Business
- Associated Press
L'Oréal Powers Up SkinCeuticals' eShop Growth with Appier's AI-Driven Advertising and Marketing Solutions
HONG KONG SAR - Media OutReach Newswire - 28 April 2025 - Appier, a leading AI-native AdTech and MarTech company, announced its successful collaboration with L'Oréal, which was recognized at the Loyalty & Engagement Awards Hong Kong 2025 in the 'Best Use of Customer Insights/Data Analytics' category for the AI-powered transformation of SkinCeuticals' eShop. Appier's AI-driven solutions empower L'Oréal to accelerate SkinCeuticals' eShop growth. This award highlights the success of a full-funnel, data-driven strategy that delivered measurable business outcomes and set a new benchmark for AI applications in beauty e-commerce. In partnership with Omnicom Media Group (OMG) and powered by Appier's Ad Cloud and Personalization Cloud, L'Oréal significantly enhanced SkinCeuticals' marketing performance, achieving a 152% quarter-over-quarter increase in ROAS, a 400% uplift in CVR among hesitant users, and a 48% boost in total on-site revenue. 'Appier helped us accelerate AI transformation in advertising and marketing, boosting revenue contributions while enhancing operational effectiveness,' said Maggie Hui, SkinCeuticals & Kérastase E-Commerce Manager at L'Oréal. 'From behavior-triggered campaigns and time-limited incentives to advanced segmentation and seamless user journeys, Appier's technology played a crucial role in turning data insights into action.' Appier's AI solutions enabled L'Oréal to strategically identify and engage high-value customer segments. The Ad Cloud applied advanced segmentation, behavioral analysis, and time-sensitive offers to strengthen purchase intent and improve ad efficiency. At the same time, the Smart Conversion Optimizer within the Personalization Cloud identified hesitant users and delivered personalized incentives that maximized coupon performance while protecting profit margins. These capabilities were further supported by data-informed promotional strategies. L'Oréal scaled back incentives during high-demand periods such as 618 Summer Sale and Double 11, and increased engagement during quieter seasons to maintain conversion momentum. This strategic modulation of intensity helped sustain both growth and profitability. 'We're proud to empower L'Oréal through our AI-driven solutions,' said Magic Tu, SVP of Global Sales at Appier. 'Our mission is to help businesses turn AI into ROI, and this collaboration with L'Oréal is a strong example of how data and technology can drive measurable impact across the marketing funnel.' As AI becomes a core part of brand strategy, this case highlights the power of combining deep customer insights with intelligent automation, unlocking sustainable growth through innovation. Hashtag: #Appier #AI #business #MarTech #AdTech #BeautyIndustry #Ecommerce Wechat: Appier 沛星互动科技 The issuer is solely responsible for the content of this announcement. Appier Appier (TSE: 4180) is an AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of 'Making AI Easy by Making Software Intelligent,' Appier's mission is to help businesses turn AI into ROI. Appier is listed on the Tokyo Stock Exchange's Prime Market and operates in 17 cities worldwide. Visit for more company information, and for more IR information.
Malay Mail
22-04-2025
- Business
- Malay Mail
Appier Powers POP MART Taiwan to Transform Limited-Edition Product Sales and OMO Experience for Enhanced Operational Efficiency
POP MART Taiwan adopted Appier's Personalization Cloud to enhance transparency and efficiency in limited-edition product management. HONG KONG SAR - Media OutReach Newswire - 22 April 2025 - Appier announced today that POP MART Taiwan has adopted its AI-powered conversational marketing platform, BotBonnie—a solution within Appier's Personalization Cloud—to accelerate its OMO (online-merge-offline) transformation and streamline the management of limited-edition product sales. The implementation led to a 90% increase in campaign participation, a 210% growth in LINE official account users, and a 30% reduction in manual effort and time spent, setting a new benchmark for transparency and operational efficiency in the designer toy product allocation and customer engagement are essential to success in the rapidly expanding designer toy market, fueled by rising demand for collectibles and artist-designed figurines. According to Statista, the toys and games market was valued at approximately USD 126 billion in 2023 and is projected to grow to USD 135.9 billion by 2029, reflecting sustained global demand. Known for blending collectible art with pop culture through its signature blind-box format, POP MART Taiwan partnered with Appier to realize its OMO vision and enhance the transparency and efficiency of limited-edition product sales.'By implementing Appier's solution, we were able to automate key touchpoints such as the lottery and redemption process, ensuring fairness while delivering a smoother, more engaging customer experience,' said Sabrina Yeh, Public Relations Manager of POP MART Taiwan. 'We look forward to expanding our digital capabilities and creating even better experiences for toy lovers everywhere.'Looking ahead, POP MART Taiwan plans to deepen its collaboration with Appier to further enhance the OMO experience. The upcoming enhancements will enable customers to reserve entry time slots, facilitate flexible allocation of purchasing opportunities among both existing and new members, and dynamically release remaining tickets based on real-time demand. During wait times, personalized add-on recommendations can be delivered to drive higher conversion and retention. These improvements are designed to optimize the limited-edition shopping journey and support sustained growth in the competitive designer toy #Appier #AI #Business #Technology #OMO #Marketing Wechat: Appier 沛星互动科技 The issuer is solely responsible for the content of this announcement. Appier Appier (TSE: 4180) is an AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of "Making AI Easy by Making Software Intelligent," Appier's mission is to help businesses turn AI into ROI. Appier is listed on the Tokyo Stock Exchange's Prime Market and operates in 17 cities worldwide. Visit for more company information, and for more IR information.
