Latest news with #PeteArcher
Broadcast Pro
02-05-2025
- Entertainment
- Broadcast Pro
MPTS 2025 set to deliver largest and most insightful edition yet
The content programme features over 350 speakers across eight theatres, offering more than 100 hours of content. The Media Production & Technology Show (MPTS) 2025 is shaping up to be the most expansive and insightful edition yet. Taking place on May 14–15 at Olympia London, this free-to-attend gathering is expected to draw thousands of professionals from the broadcast, production, post-production and emerging tech sectors. This year's show will feature a comprehensive content programme spanning over 100 hours, delivered by more than 350 speakers across eight dedicated theatres. Among the most anticipated sessions is State of the Nation: AI in Media & Entertainment, where leaders such as Pete Archer (BBC), Jon Roberts (ITN) and Frédéric Petitpont (Moments Lab) will examine how artificial intelligence is transforming workflows and storytelling in broadcasting. Another key session, Virtual Production: State of the Nation, will feature insights from Paul McHugh of Recode XR Studio and consultant Niki Whittle on the latest developments in virtual production technologies. The Future of Audio session will delve into cutting-edge immersive sound formats and the growing influence of AI in sound design. Adding a personal perspective to the lineup, actor and documentary filmmaker Ross Kemp will deliver a keynote reflecting on his shift from television acting to investigative journalism, sharing stories and lessons from his career in front of and behind the camera. The exhibition floor will host over 300 companies, including top-tier brands such as Blackmagic Design, RED and Yamaha, as well as innovative newcomers like Beam Dynamics and CETA Software, who will spotlight fresh approaches to asset management and production efficiency. With the event rapidly approaching, now is the time to secure your place. Register for free at and be part of the UK's premier event for media and entertainment professionals.
Yahoo
24-03-2025
- Business
- Yahoo
Research uncovers troubling flaw in AI chatbots that raises serious concerns: 'Playing with fire'
Recent research by the BBC showed that AI chatbots from four major companies are unable to accurately summarize or answer questions when prompted with information from specific news sources, amid a backdrop of increasing legal action against AI companies. Four AI chatbots — OpenAI's ChatGPT, Microsoft's Copilot, Google's Gemini, and Perplexity AI — were given content uploaded from BBC's website and then tasked with answering questions about content in the articles. Given 100 BBC articles, results showed that 51% of AI-generated summaries had significant issues, with 19% introducing new incorrect information. Many of the inaccuracies had misinformation about dates, people, and even misquotes from the articles. Deborah Turness, the CEO of BBC News and Current Affairs, expressed concern over the inaccuracies the test showed. "We live in troubled times, and how long will it be before an AI-distorted headline causes significant real-world harm?" she asked. "The companies developing [generative] AI tools are playing with fire." With the increased use of AI, especially atop results from Google, it is important for companies to improve the tools so that misinformation is not spread to the general public. There have also been adverse environmental effects from companies leveraging AI. Data centers consume massive amounts of water and other resources, and the poor user experience provided by AI services makes this usage wasteful. While Big Tech has made claims of taking initiatives toward clean energy to power the energy needs with less pollution, much of both the current and future power plans involve natural gas power plants, which send heat-retaining gases into the atmosphere that basically act as an unnaturally thick blanket of gas. Outside of its test, the BBC has blocked its articles from being used in AI results in Google searches. The BBC's programme director for generative AI, Pete Archer, said companies "should have control over whether and how their content is used, and AI companies should show how assistants process news along with the scale and scope of errors and inaccuracies they produce." Do you worry about companies having too much of your personal data? Absolutely Sometimes Not really I'm not sure Click your choice to see results and speak your mind. Other companies have followed suit, such as Chegg, the New York Times, Forbes, and News Corp. Chegg, an educational tech company, filed a lawsuit against Google in federal court primarily concerned with copyright issues and lost revenue from AI results negating, or seeming to negate, a searcher's need to open a site to understand the information in its proper context. The others, meanwhile, have sued or threatened to sue Perplexity to stop using their content. Everyday consumers should pay attention to how large companies are leveraging AI while putting forth clean energy initiatives, looking out for corporate greenwashing and prioritizing usage with companies who have environmental concerns on the forefront. While a smarter future is possible by utilizing AI, users should still consider how a greener future might live alongside it. On a personal level, users can aim to lower their usage of AI tools unless the benefits seem to outweigh the costs, and it's worth trying the Google Chrome extension Ecosia, which replaces Google as your default search tool with a modified version of Bing that features zero AI results and even plants trees with the ad revenue it generates. AI has its place in the world, as Dr. Chris Mattman told The Cool Down in a recent interview, but that doesn't mean people don't need to be mindful of their usage. While one individual might not be enough to reverse the danger, making a collaborative effort is the first step in working toward a cleaner future for all. Join our free newsletter for good news and useful tips, and don't miss this cool list of easy ways to help yourself while helping the planet.
BBC News
11-02-2025
- Business
- BBC News
Groundbreaking BBC research shows issues with over half the answers from Artificial Intelligence (AI) assistants
New BBC research published today provides a warning around the use of AI assistants to answer questions about news, with factual errors and the misrepresentation of source material affecting AI assistants. The findings are concerning, and show: 51% of all AI answers to questions about the news were judged to have significant issues of some form 19% of AI answers which cited BBC content introduced factual errors – incorrect factual statements, numbers and dates 13% of the quotes sourced from BBC articles were either altered or didn't actually exist in that article. The study, conducted over a month, saw the BBC test four prominent, publicly available AI assistants – OpenAI's ChatGPT; Microsoft's Copilot; Google's Gemini; and Perplexity. These AI assistants were given access to the BBC's website and asked questions about the news, prompting them to use BBC News articles as sources where possible. AI answers were reviewed by BBC journalists, all experts in the question topics, on criteria including accuracy, impartiality and how they represented BBC content. Pete Archer, Programme Director for Generative AI at the BBC says: 'We're excited about the future of AI and the value it can bring audiences. We have already used it to add subtitles to programmes on BBC Sounds and translate content into different languages on BBC News. AI can bring real value if used responsibly.' 'But AI is also bringing significant challenges for audiences. People may think they can trust what they're reading from these AI assistants, but this research shows they can produce responses to questions about key news events that are distorted, factually incorrect or misleading. The use of AI assistants will grow so it's critical the information they provide audiences is accurate and trustworthy.' 'Publishers, like the BBC, should have control over whether and how their content is used and AI companies should show how assistants process news along with the scale and scope of errors and inaccuracies they produce. This will require strong partnerships between AI and media companies and new ways of working that put the audience first and maximise value for all. The BBC is open and willing to work closely with partners to do this.' Some examples of the significant problems identified in responses from these AI assistants include: ChatGPT and Copilot claimed that former Prime Minister Rishi Sunak and former First Minister Nicola Sturgeon were still in office after they had left. Gemini incorrectly stated that 'The NHS advises people not to start vaping, and recommends that smokers who want to quit should use other methods.' In fact, the NHS does recommend vaping as a method to quit smoking. A Perplexity response on the escalation of conflict in the Middle East, giving BBC as its source, said Iran initially showed 'restraint' and described Israel's actions as 'aggressive' – yet those adjectives hadn't been used in the BBC's impartial reporting. The full research can be found on the BBC website. Read more: Article from CEO, BBC News and Current Affairs, Deborah Turness IW
