Latest news with #PeterLiguori
Yahoo
13-06-2025
- Business
- Yahoo
VideoAmp Launches THE REPLAY Revealing New Insights Into Live Sports Audiences
NEW YORK, June 13, 2025--(BUSINESS WIRE)--Today, VideoAmp is debuting a new monthly insights report called THE REPLAY – an interactive analysis of television viewership across major sports tentpole events. Each edition of THE REPLAY will explore the nuances of viewing behavior, regional loyalty, and audience segmentation that shape how America tunes in at home and in public venues leveraging VideoAmp's out-of-home measurement tools. VideoAmp's out-of-home measurement examines whether fans gathered in public venues or stayed home for the big game. Powered by VideoAmp's VALID™ big data and tech engine, THE REPLAY delivers advanced audience ratings and household-level insights in a highly visual and interactive public-facing tool. "For media companies and advertisers alike, THE REPLAY will become a must-use tool for decision-making," said Peter Liguori, Executive Chairman of VideoAmp. "This isn't simply a monthly data dump. Our experts and analysts will be providing an unprecedented and thoughtful look at sports media consumption, and the unique moments when brands can reach passionate, highly engaged viewers that only VideoAmp's advanced audience capabilities make possible." The first edition of THE REPLAY looks back on this year's March Madness, examining how fans watched and where their loyalties shifted. From out-of-home spikes to changing regional dynamics, behavior evolved each round. For example, this month's edition found that during the later rounds of the tournament, the audience included a higher share of top investor households (having at least $100K in invested assets) and those with high discretionary income (HHs $200K). The March 30th Michigan v Auburn game and all the Final Four games including the Championship saw over 1m+ $200k households tune in. The next edition, coming in early July, will highlight the NBA Finals with future months set to explore The Stanley Cup Finals, the NFL season opener and the US Open. In 2024, 75 of the top 100 programs in terms of live audience were sports programming. Streamers know this, and are increasingly investing more in the space. Emarketer recently published a report that projected that over 105 million U.S. viewers watched live sports digitally in 2024, an increase from 95.5 million during the previous year. That same report expects digital viewing of live sports will reach 127.4 million viewers in the U.S., a 21% increase from 2024. About VideoAmp VideoAmp is a media measurement company transforming advertising. By leveraging the power of currency-grade big data, VideoAmp's solutions provide clients with access to advanced audiences and the ability to precisely plan, optimize and measure media investments across platforms to achieve better outcomes. With these solutions, media sellers can increase the value of their inventory, while advertisers can benefit from increased return on investment. VideoAmp has seen incredible adoption for its measurement and currency solutions with 880% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers. VideoAmp is headquartered in Los Angeles and New York with offices across the United States. To learn more, visit View source version on Contacts Media Contact:Cassady NordeenCassady@ Sign in to access your portfolio
Business Wire
13-06-2025
- Sport
- Business Wire
VideoAmp Launches THE REPLAY Revealing New Insights Into Live Sports Audiences
NEW YORK--(BUSINESS WIRE)--Today, VideoAmp is debuting a new monthly insights report called THE REPLAY – an interactive analysis of television viewership across major sports tentpole events. Each edition of THE REPLAY will explore the nuances of viewing behavior, regional loyalty, and audience segmentation that shape how America tunes in at home and in public venues leveraging VideoAmp's out-of-home measurement tools. VideoAmp's out-of-home measurement examines whether fans gathered in public venues or stayed home for the big game. Powered by VideoAmp's VALID ™ big data and tech engine, THE REPLAY delivers advanced audience ratings and household-level insights in a highly visual and interactive public-facing tool. 'For media companies and advertisers alike, THE REPLAY will become a must-use tool for decision-making,' said Peter Liguori, Executive Chairman of VideoAmp. 'This isn't simply a monthly data dump. Our experts and analysts will be providing an unprecedented and thoughtful look at sports media consumption, and the unique moments when brands can reach passionate, highly engaged viewers that only VideoAmp's advanced audience capabilities make possible.' The first edition of THE REPLAY looks back on this year's March Madness, examining how fans watched and where their loyalties shifted. From out-of-home spikes to changing regional dynamics, behavior evolved each round. For example, this month's edition found that during the later rounds of the tournament, the audience included a higher share of top investor households (having at least $100K in invested assets) and those with high discretionary income (HHs $200K). The March 30th Michigan v Auburn game and all the Final Four games including the Championship saw over 1m+ $200k households tune in. The next edition, coming in early July, will highlight the NBA Finals with future months set to explore The Stanley Cup Finals, the NFL season opener and the US Open. In 2024, 75 of the top 100 programs in terms of live audience were sports programming. Streamers know this, and are increasingly investing more in the space. Emarketer recently published a report that projected that over 105 million U.S. viewers watched live sports digitally in 2024, an increase from 95.5 million during the previous year. That same report expects digital viewing of live sports will reach 127.4 million viewers in the U.S., a 21% increase from 2024. About VideoAmp VideoAmp is a media measurement company transforming advertising. By leveraging the power of currency-grade big data, VideoAmp's solutions provide clients with access to advanced audiences and the ability to precisely plan, optimize and measure media investments across platforms to achieve better outcomes. With these solutions, media sellers can increase the value of their inventory, while advertisers can benefit from increased return on investment. VideoAmp has seen incredible adoption for its measurement and currency solutions with 880% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers. VideoAmp is headquartered in Los Angeles and New York with offices across the United States. To learn more, visit
Yahoo
26-02-2025
- Business
- Yahoo
VideoAmp Adds Disney, Fox, Paramount to Planning Tool Using First-Party Streaming Data
The battle to become the de factor measuring stick for the media industry continues. VideoAmp, one of several rivals to Nielsen that have emerged in recent years, unveiled VXP, a new media-planning tool that will incorporate first-party streaming data from Disney, Fox and Paramount Global to help advertisers understand how audiences are consuming content across various media platforms. More from Variety Jessica Holscott Named CFO of Nielsen Paramount, Nielsen Strike New Measurement Deal, Ending Months-Long Feud 'Squid Game' Crosses 4 Billion Minutes Watched for the Second Week in a Row, Tying a 'Wednesday' Nielsen Record VideoAmp clients will be able to utilize the technology and with broader access in the second quarter of 2025, meaning that the data will be available for use during the media industry's annual 'upfront' sales market, said Peter Liguori, VideoAmp's chairman, during a recent interview. 'This is already on and will be in use for the upfront,' he said. VideoAmp introduces the new product as many advertisers and TV networks continue to explore alternatives to Nielsen in the streaming era. TV executives worry that people who watch their programs via digital means are not being counted reliably, even though Nielsen has introduced new products to do so and won accreditation for them. 'In pursuit of enabling precise, cross-platform planning for our rich and engaging content, this solution from VideoAmp will continue to expand the way we demonstrate performance and outcomes for advertisers across our inventory,' said Dana McGraw, senior vice president of data and measurement science at Disney, in a statement. 'By leveraging insights rooted in identity and our clean room engagement with VideoAmp, we're continuing to explore new ways we — and the wider industry — can plan and measure reach of audiences in streaming, with accuracy and precision.' Omnicom Media Group, which buys advertising inventory for advertisers including Pepsi, said it would use VideoAmp's service. 'Census-level data provides the necessary precision required for more accurate planning across linear, streaming and now social video,' added Megan Pagliuca, OMG's chief product officer. 'Given the abundance of inventory generated from the shift to CTV and the importance of social video platforms, it is critical we have a complete view into our video investment opportunities. By integrating audience and outcomes datasets from Omni — the open operating system that supports all Omnicom agencies — Omnicom has and continues to work diligently with VideoAmp to build planning capabilities that reflect the full scope of the marketplace, ensuring a unified approach across all video channels.' 'Working more closely with VideoAmp allows the planning process to be far more holistic and representative of all Fox inventory across both linear and digital,' said said Darren Sherriff, senior vice president of advanced TV at Fox, in a statement. 'As the paradigm for buying extends beyond traditional linear to include cross platform, demo and advanced audiences, this evolution is essential for our agency partners and we are happy to support it.' VideoAmp is also working with Snap, and Liguori indicated he expected other companies to join in weeks to come. Best of Variety New Movies Out Now in Theaters: What to See This Week Grammy Predictions, From Beyoncé to Kendrick Lamar: Who Will Win? Who Should Win? What's Coming to Netflix in February 2025
