Latest news with #Philips-branded
Arabian Business
08-03-2025
- Business
- Arabian Business
Leading with innovation: Versuni on shaping the future of home living
Milena Elmasoğlu, President of the Middle East, Turkey, and Africa region at Versuni, is redefining what it means to lead in today's fast-evolving consumer landscape. A firm believer that leadership is about vision, impact, and adaptability, she is driving innovation, sustainability, and consumer-first solutions that elevate everyday living. 'Innovation is not just about technology—it's about understanding people,' Elmasoğlu shares. 'Consumers today seek more than just appliances; they look for smart, intuitive solutions that simplify life, promote well-being, and align with their values.' Versuni designs, produces, and markets Philips-branded home appliances under a trademark license from Royal Philips. Building on Philips' 130-year heritage, the company drives innovation to deliver trusted, high-quality solutions that adapt to the ever-evolving needs of its consumers. Sustainability is central to Versuni's mission. The company designs energy-efficient products, utilises sustainable materials, and adopts eco-friendly packaging to minimise waste. With an increasing demand for convenience and efficiency, Versuni continues to pioneer home solutions that anticipate consumer needs. With over 900 patents, the company is at the forefront of household innovation. The Philips Airfryer, a game-changer in healthy cooking, has revolutionised mealtimes by enabling consumers to enjoy their favourite dishes with less oil and more convenience. Beyond the kitchen, the company is transforming floor care, air care, garment care, and coffee machines with proprietary technologies designed to make household tasks more efficient. Whether it's brewing the perfect cup of coffee or simplifying daily chores, Versuni's solutions empower people to make the most of their time and space. 'We don't just create appliances; we design solutions that adapt to how people live today,' says Elmasoğlu. 'Whether it's effortless cooking, improved indoor air quality, high-quality coffee, or garment care that protects delicate fabrics, our goal is to provide innovation that makes a real difference. Driving change and innovation in today's fast-paced world requires more than just vision—it demands a deep understanding of consumer needs, a commitment to collaboration, and the agility to adapt to an ever-evolving market. At Versuni, this approach is embedded in the company's DNA, with a strong focus on delivering meaningful solutions that enhance everyday life. Under the leadership of Milena Elmasoğlu, President of the Middle East, Turkey, and Africa region, Versuni has strengthened its reputation as a forward-thinking innovator in the home appliances industry. 'Innovation isn't just about developing new products; it's about staying close to our consumers, understanding their changing lifestyles, and ensuring we provide solutions that truly improve their daily experiences,' says Elmasoğlu. This philosophy of consumer-first innovation is driven by cross-functional collaboration and a culture of creativity, resilience, and adaptability. By aligning its efforts with emerging trends, Versuni continues to develop high-performance, smart, and sustainable home solutions that empower consumers to live more efficiently and comfortably. As we mark International Women's Day, it's clear that strong, visionary leadership plays a vital role in shaping industries. Leaders like Milena Elmasoğlu exemplify how empowering teams, embracing diverse perspectives, and fostering an innovation-driven mindset can lead to real transformation—not only in business but in the way people experience their homes and daily lives.
Yahoo
19-02-2025
- Business
- Yahoo
SKYWORTH Announces Trademark Licensing Agreement for Philips Branded Televisions in North America
CHINO, Calif., Feb. 18, 2025 /PRNewswire/ -- SKYWORTH, a global innovator in advanced display technologies announced a trademark licensing agreement (TMLA) that will allow SKYWORTH to offer Philips-branded televisions to the North American market. This strategic agreement combines SKYWORTH's technological prowess with Philips' brand name that has established a reputation for reliability and consumer trust. SKYWORTH has rapidly emerged as a leader in the custom integration market, recognized for its innovative and stylish televisions, as well as its large screen size global leadership. Their portfolio includes the durable Clarus Outdoor™ TVs, the elegant Canvas Art™ TVs, and the award-winning Companion Portable™ Display, showcasing SKYWORTH's commitment to pushing the boundaries of display technology. This agreement allows SKYWORTH to leverage its cutting-edge advancements and offer them to a wider audience through the trusted Philips brand. The Philips brand has a long legacy of providing high-quality, dependable products, earning a strong reputation with consumers worldwide. This partnership with SKYWORTH ensures that Philips customers will now have access to the latest advancements in television technology, delivered with the reliability and quality they expect. The Philips brand will serve as a seal of approval, assuring consumers of a premium experience powered by SKYWORTH's innovation. "This agreement represents a significant milestone for SKYWORTH as we continue our expansion in North America," said Fangfang Li, CEO, SKYWORTH USA. "Combining SKYWORTH's innovative technology and design with Philips' trusted brand recognition allows us to offer consumers an unparalleled home entertainment experience. We are confident that this collaboration will bring exciting new choices and experiences to the North American market." The agreement will enable consumers to access SKYWORTH's advanced technologies, through an already established distribution network. This will provide a wider reach for SKYWORTH's innovations while offering Philips customers access to cutting-edge features. The partnership will continue to offer the complete entertainment range of Philips branded TVs and focus on meeting the evolving needs of today's consumers. About SKYWORTH SKYWORTH USA is the North American division of SKYWORTH Group, a leading global electronics company established in 1988 and headquartered in Shenzhen. SKYWORTH's strong international reputation is based on innovation, quality, and sustainability principles. Headquartered in Chino, CA, SKYWORTH USA focuses on providing consumers with affordable, high-quality indoor and outdoor TVs and other home electronics. View original content: SOURCE SKYWORTH Group Sign in to access your portfolio
