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Piccadily Agro Industries relaunches Whistler Barrel Aged Blended Malt Whisky
Piccadily Agro Industries relaunches Whistler Barrel Aged Blended Malt Whisky

Business Standard

time7 days ago

  • Business
  • Business Standard

Piccadily Agro Industries relaunches Whistler Barrel Aged Blended Malt Whisky

Piccadily Agro Industries announce the relaunch of Whistler Barrel Aged Blended Malt Whisky, featuring an all-new, premium packaging and an enhanced premium blend that captures the spirit of craftsmanship and storytelling. Inspired by the rare and elusive Whistler Warbler,a vibrant songbird native to the region of Indri, the refreshed packaging reflects the whisky's premium ethos with a more modern, sophisticated design. It pays homage to the Whistler bird through intricate detailing and bold colour palettes that echo the bird's natural beauty, standing out on shelves while telling a story of heritage and harmony. The new Whistler expression offers a more layered and complex drinking experiencecrafted for today's evolving palate, yet grounded in traditional whisky-making excellence.

Piccadily Agro targets 1 mn cases of Whistler whisky in next three years
Piccadily Agro targets 1 mn cases of Whistler whisky in next three years

Business Standard

time7 days ago

  • Business
  • Business Standard

Piccadily Agro targets 1 mn cases of Whistler whisky in next three years

With its elevated blend and bold new identity, Whistler is poised to disrupt the mid-premium segment: Praveen Malviya, CEO - IMFL, Piccadily Agro Industries Limited Bengaluru Listen to This Article Piccadily Agro Industries, makers of the Indri brand of single malt, targets 1 million cases with the relaunch of Whistler Barrel Aged Blended Malt Whisky within the next three years. Praveen Malviya, CEO – IMFL, Piccadily Agro Industries Limited, said, 'With its elevated blend and bold new identity, Whistler is poised to disrupt the mid-premium segment. Our goal is ambitious — 1 million cases in the next three years — and we're confident Whistler will become a powerhouse brand that redefines what Indian blended malts can achieve.' The new variant will be available in 750 millilitres with 42.8 per cent

Piccadily Agro Industries relaunches Whistler Barrel Aged Blended Malt Whisky with updated packaging and blend
Piccadily Agro Industries relaunches Whistler Barrel Aged Blended Malt Whisky with updated packaging and blend

Business Upturn

time7 days ago

  • Business
  • Business Upturn

Piccadily Agro Industries relaunches Whistler Barrel Aged Blended Malt Whisky with updated packaging and blend

Piccadily Agro Industries Limited has announced the relaunch of its Whistler Barrel Aged Blended Malt Whisky. The updated version features new packaging and a revised blend, designed to align with current consumer preferences while maintaining traditional production methods. The relaunched Whistler Whisky incorporates a blend of matured malt and grain spirits, aged in oak barrels. The updated formulation aims to provide a smoother and more refined profile. According to the company, the whisky is developed to meet the expectations of contemporary whisky consumers while staying rooted in established whisky-making practices. Advertisement The new packaging draws inspiration from the Whistler Warbler, a native bird of the Indri region. The design uses a modern visual approach with detailed elements and a bold color scheme to differentiate the product on retail shelves. The refreshed identity aims to reflect the product's origin and brand narrative. Whistler Barrel Aged Blended Malt Whisky is available in a 750 ml bottle with an alcohol by volume (ABV) of 42.8%. The retail price ranges between INR 1,500 and INR 7,500. The product is being distributed through premium retail outlets and on-trade venues throughout India. Piccadily Agro Industries has also indicated plans for international expansion in the near future.

Piccadily Agro Industries launches 'Cashmir' - a small-batch luxury vodka.
Piccadily Agro Industries launches 'Cashmir' - a small-batch luxury vodka.

Business Standard

time23-05-2025

  • Business
  • Business Standard

Piccadily Agro Industries launches 'Cashmir' - a small-batch luxury vodka.

Piccadily Agro Industries announced the launch of Cashmir, a small-batch luxury vodka. Carefully crafted from heritage organic Indian winter wheat and with the pristine waters of the Kashmir Valley, Cashmir is a tribute to the land's poetic beauty and timeless mystique. With this latest creation, Piccadily expands its premium portfolio, introducing a spirit that is not just distilled, but deeply inspired. Crafted from finest organic, non-GMO, non-hybrid heritage Indian winter wheat, Cashmir embodies purity from the very start. What truly sets it apart is the pristine water sourced from the Kashmir Valleyrenowned for its untouched clarity, natural mineral content and glacial originsbringing unmatched freshness and purity to every sip. Cashmir is distilled seven times (7X) to achieve an exceptional level of clarity and smoothness, resulting in a refined vodka that is velvety on the palate and clean in finish. Drawing inspiration from Dal Lake's drifting shikaras, the blush of Kashmiri apples, the saffron fields of Pampore, and the artistry of papier-mh Cashmir reflects the quiet grandeur of the region. Rooted in the rich terroir of India and guided by a vision to create a world-class expression, Cashmir is not just a vodkait is a symbol of refined luxury, purity and timeless sophistication. Produced in limited quantities, Cashmir reflects the evolving taste of a new generation of Indian luxury consumers who seek purity, purpose and provenance in every sip.

Piccadily Agro Industries consolidated net profit declines 8.03% in the March 2025 quarter
Piccadily Agro Industries consolidated net profit declines 8.03% in the March 2025 quarter

Business Standard

time21-05-2025

  • Business
  • Business Standard

Piccadily Agro Industries consolidated net profit declines 8.03% in the March 2025 quarter

Sales decline 6.02% to Rs 250.48 crore Net profit of Piccadily Agro Industries declined 8.03% to Rs 39.86 crore in the quarter ended March 2025 as against Rs 43.34 crore during the previous quarter ended March 2024. Sales declined 6.02% to Rs 250.48 crore in the quarter ended March 2025 as against Rs 266.53 crore during the previous quarter ended March 2024. For the full year,net profit declined 6.76% to Rs 102.34 crore in the year ended March 2025 as against Rs 109.76 crore during the previous year ended March 2024. Sales rose 4.50% to Rs 809.42 crore in the year ended March 2025 as against Rs 774.55 crore during the previous year ended March 2024. Particulars Quarter Ended Year Ended Mar. 2025 Mar. 2024 % Var. Mar. 2025 Mar. 2024 % Var. Sales 250.48266.53 -6 809.42774.55 5 OPM % 26.1525.05 - 22.6119.38 - PBDT 58.7363.16 -7 161.67135.19 20 PBT 53.7559.11 -9 142.20116.98 22 NP 39.8643.34 -8 102.34109.76 -7

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