Latest news with #PicsArt
Arabian Post
6 days ago
- Business
- Arabian Post
Adobe Photoshop Launches Free Android App Transforming Mobile Editing
Adobe has expanded its Photoshop ecosystem by launching a free version of its flagship image editing software for Android devices, marking a significant shift in mobile creative tools. This move aims to make professional-grade photo editing accessible to a wider audience while leveraging advances in mobile technology to rival traditional desktop experiences. The free Android app offers a comprehensive suite of Photoshop's core features, allowing users to perform sophisticated edits on the go. Unlike earlier iterations or competing apps, Adobe Photoshop on Android supports layers, masks, and selective adjustments, all within a user-friendly interface tailored for touchscreen controls. This latest release removes the subscription barrier that previously limited access to premium mobile editing tools. Adobe has focused on optimising performance for the diverse range of Android devices, ensuring smooth operation even on mid-tier smartphones. The app utilises the device's GPU to accelerate rendering, enabling real-time previews of complex edits. By integrating Adobe's Creative Cloud, users can seamlessly sync their work across devices, continuing projects from mobile to desktop without losing quality or functionality. ADVERTISEMENT This Android version is positioned to compete directly with established mobile photo editors such as Snapseed, Lightroom Mobile, and PicsArt. However, Photoshop's brand legacy and professional-grade capabilities give it a distinctive advantage. The app offers precise control over editing parameters with tools like healing brushes, gradient maps, and curves adjustments, which are traditionally found only in desktop software. Adobe's strategy to offer the app free at launch is partly driven by the growing demand for mobile content creation, especially among younger users and social media influencers. The mobile photography market has expanded rapidly, and creators increasingly require powerful yet portable editing solutions. This initiative also reflects Adobe's recognition of shifting user behaviour, where mobile devices often serve as the primary computing platform. The app features an intuitive design, with contextual toolbars and gesture-based controls that reduce learning curves for new users while retaining depth for professionals. Additionally, Adobe has integrated AI-driven enhancements, such as automatic subject selection and sky replacement, powered by its Sensei technology. These features automate complex edits, allowing users to achieve high-quality results with minimal effort. Unlike Adobe's earlier Photoshop Express app, which offered limited functionality and required in-app purchases for advanced features, this new release is fully free and provides a more comprehensive editing environment. This strategic departure signals Adobe's intention to establish Photoshop on mobile as a core product rather than a supplementary tool. Industry analysts have noted that Adobe's move also serves to strengthen its ecosystem by attracting users who may later subscribe to premium Creative Cloud plans for advanced workflows. The free app acts as an entry point, encouraging users to explore Adobe's broader range of creative services, including Lightroom, Premiere Rush, and Fresco. ADVERTISEMENT The launch coincides with increasing competition in the mobile editing space, as companies seek to capture a share of the booming market driven by social media, e-commerce, and digital marketing. Adobe's trusted reputation and technical prowess position it well to capitalise on this trend, although challenges remain in optimising the user experience across the vast array of Android devices. Early user reviews have praised the app for its depth and performance, highlighting the convenience of professional tools in a mobile format. Critics point out that some features still lag behind the desktop version, and the interface can feel overwhelming for casual users. Adobe has committed to regular updates and user feedback incorporation to refine the experience. Adobe Photoshop for Android supports various file formats, including PSD, TIFF, JPEG, and PNG, facilitating easy import and export between platforms. This interoperability enhances collaboration among creative teams, who increasingly rely on flexible workflows that span mobile and desktop environments. The app also introduces cloud-based storage options, allowing users to save projects securely and access them anywhere. This integration with Adobe's ecosystem supports remote work trends and creative collaboration, essential in today's digital landscape. While the free app provides a robust foundation, Adobe continues to offer subscription plans that unlock additional capabilities, such as premium fonts, stock images, and extended cloud storage. This tiered model balances accessibility with monetisation, catering to different user needs. By embracing mobile-first development, Adobe signals a strategic pivot that recognises the centrality of smartphones in modern creative work. This release marks a notable moment in the evolution of digital content creation, where professional-grade editing tools are no longer confined to desktops.
Time of India
26-04-2025
- Business
- Time of India
Uttar Pradesh STF arrests 3 for duping people with fake social media pages
Lucknow: The Uttar Pradesh Special Task Force (STF) on Saturday arrested the kingpin and two members of an organised cyber fraud gang that allegedly created fake social media pages in the names of prominent 'chikankari' companies to dupe customers across the country. The arrests were made in Kolkata. Those arrested were Mohammad Saeed Hussain alias Zeeshan (19), a hotel management student at IIHM College; Mohammad Jabir (25), a graduate; and Zainab Zakir (19), a Class 12 pass-out. All three are residents of Kolkata. The arrests took place around 5:15 PM in the Ekbalpur police station area in Kolkata. According to STF officials, they had received information over the past few months about an organised gang creating fake pages of well-known 'chikankari' companies on platforms like Instagram to commit online fraud. Acting on these inputs, STF teams, under the supervision of Additional SP Vishal Vikram Singh, activated cyber surveillance and began technical monitoring. Additional SP Vishal Vikram Singh said that during intelligence gathering, it was found that on April 7, Atharva Arya, owner of Mehrkari Chikan Company in Hazratganj, Lucknow, lodged an FIR stating that a fake Instagram account was created using his company's name and GST number. "Customers were being lured with fabricated invoices and order confirmations, leading to widespread financial fraud across India. Using a combination of technical analysis and human intelligence, the STF tracked the suspects to Kolkata and arrested them," said Singh. ASP Singh said interrogation revealed that Mohammad Saeed Hussain, a hotel management student, was introduced to cyber fraud by his maternal cousin Mohammad Jabir, who had prior experience working for a company involved in "tech support" frauds. "Jabir allegedly proposed the idea of creating fake pages to Saeed Hussain and Zainab Zakir. Starting in January 2025, they created multiple fake Instagram accounts using the names of reputed chikankari brands. They sourced product images from legitimate company profiles like Najakat Chikan Company and reposted them on newly created fake profiles such as 'The Chikankari' and others," Singh said. He added that once they received online orders, they fabricated invoices using GST numbers and addresses of real companies, edited with mobile apps like PicsArt, and sent them to customers over WhatsApp. "Payments were collected via UPI IDs and bank accounts provided by an associate named Rohit Manna, a fellow IIHM student. Debit cards for these accounts were kept by Saeed, who would withdraw the money in cash and distribute it among the gang members," Singh said.
Yahoo
09-03-2025
- Business
- Yahoo
Tammy Nam joins AI-powered ad startup Creatopy as CEO
Creatopy, a startup that uses AI to automate the creation of digital ads, has brought on a new CEO: Tammy H. Nam. Nam was previously COO and CMO at photo-editing startup PicsArt, and before that the CEO of video streamer Viki. She told TechCrunch via email that Creatopy was looking for a US-based executive who knows how to scale early-stage startups, has worked with European founders (the product was first developed in Romania), and understands marketing tech. 'Fortunately, I fit that bill,' she said. Nam is also joining the Creatopy board, while the startup's previous CEO Dan Oros has stepped into an advisory role. The startup announced a $10 million Series A led by European VCs 3VC and Point Nine last year. In a statement, 3VC partner Eva Arh described Nam as 'one of the best operators I know.' Between February 2024 and February 2025, the company claims to have grown mid-market and enterprise revenue by 400%, with much of that growth coming in the past six months. Customers include AstraZeneca, NASCAR, and The Economist. 'What's remarkable about Creatopy — especially for a relatively unknown company — is our ability to land major enterprise customers in demanding industries like pharma and banking,' Nam said. She added that customers love the product for 'our intuitive interface, unique product capabilities, and excellent customer service.' In fact, she suggested that as large language models become 'ubiquitous,' Creatopy differentiates itself based on its 'ability to understand customer needs and deliver — perhaps ironically — high-touch value on top of the AI.' Nam also described brand safety as a 'top priority,' with marketing managers uploading brand kits during account setup, and those kits ensuring that every AI-generated ad adheres to their brand guidelines. 'Our AI doesn't replace strategic thinking; it amplifies it,' she said. 'Some of our customers have reported a 10x or more increase in productivity because we eliminate the tedious, manual work of generating hundreds of ad variations across sizes, formats, languages, etc.' Sign in to access your portfolio
