06-05-2025
Bellroy, the popular Australian carry brand, releases much-anticipated luggage styles
The brand renowned for solving carry problems extends their expertise to travel, with two wheeled carry-on bags that are lightweight, hard-wearing and repairable in under 10 minutes.
MELBOURNE, Australia, May 6, 2025 /PRNewswire/ -- Solving problems is in Bellroy's DNA. Since their origin in 2010, the global carry brand from Australia has been looking for what's broken in carry, and worked obsessively to engineer a better solution. They first became known for re-inventing leather wallets, reducing the layers of leather, introducing pull-tab storage and slimming it right down (for the sake of pockets everywhere). Since then, they've brought innovative design thinking to bags, tech accessories and more – and now to a particularly tricky category: wheeled luggage. With two carry-on styles (a hard-shell spinner and a soft-shell tipper) that aim to unite the things travelers want their luggage to be – lightweight, hard-wearing, smooth-rolling and optimized for packing.
"Packing for a plane trip and feeling ready for that experience, is such a visceral moment that everyone can relate to. So it was exciting for us to design for that moment. Bellroy getting into luggage was such a natural progression for us," says Bellroy's head of product design, James Jeffrey.
"We can take everything that we have learnt in Bellroy's 15-year history, and apply it to luggage, where there are so many technical elements to dive into," adds Bellroy's Product Development Manager, Pip Grinter.
Introducing: the Transit Carry-On and Lite Carry-On. Embedded with Bellroy's signature design thinking, and engineered for long-lasting utility.
The brand has worked hard to consider all of the things that can go wrong in travel – from moving through security lines, to loading your bag into overhead compartments, to rolling down the street at your destination. And ensure their solutions bring ease, organization and peace of mind. With hard-wearing materials, features that balance light weight with essential durability, and an easy repair system for the parts that can fail on luggage – including wheels, handles and TSA locks. This is key to Bellroy's dual mission of delighting their customers, as well as minimizing their environmental impact.
The certified B Corp has become known for quality and durability, and their approach to luggage is of course no different. Through a process of rigorous testing, they provide travelers with peace of mind that these are going to last the distance.
"We saw so many examples of broken luggage," explains Grinter. "So in testing our prototypes, we were simulating a lot of the common stresses, over and over again. Essentially simulating a 10-year lifespan so we can be sure every part is going to hold up."
