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‘Mouth-watering' chocolate brand that disappeared from supermarkets is back
The big UK supermarkets aren't exactly short of options when it comes to chocolate, with own-brand bars and treats, as well as products by big names like Cadbury, Tony's and Nestlé.
But there's one brand that's been notably missing from the likes of Tesco and Sainsbury's for the last five years as it swapped supermarket shelves for luxury retailers, and that's GODIVA.
Founded in Brussels in 1926, the chocolate brand began with pralines and the business is named after the legend of Lady Godiva.
It's been sold in the UK for years in high-end stores like Harrods and Selfridges and even has its own flagship store in Covent Garden, but the chocolates haven't been widely available in supermarkets.
GODIVA's first foray into supermarkets came in 2017, when the brand partnered with Sainsbury's to sell its Belgian chocolates, but it disappeared from shelves there in 2020.
However, that's all about to change as the 100-year-old brand is making a supermarket comeback and has just launched its version of the viral Dubai chocolate bar in Tesco.
But, of course, there's a catch.
The chocolate treat – a Pistacho & Kadayif bar which sees GODIVA milk chocolate wrapped around crunchy pistachios and crispy Kadayif pastry pieces – is only available at Tesco for a limited time.
And when we say limited, we aren't joking.
Shoppers now have just over a week to get their hands on it at their local supermarket, as it'll only be sold there until June 17.
What's more, the premium bar doesn't come cheap with an RRP of £10, though those with a Clubcard will be able to save a little, getting it for £7.95.
According to GODIVA, this new bar is a reimagined and more accessible version of their usual Dubai-style chocolate bar, which is sold in Harrods for £24.95.
Speaking about the launch, Isabella Rogers, chief marketing officer at GODIVA, said: 'Inspired by the viral Dubai-style chocolate trend, our new GODIVA Crispy Kadayif & Pistachio Chocolate offers an effortless way for more people to experience our premium take on this indulgent sensation for a limited time only on the high street.
'From the signature GODIVA milk chocolate couverture to the delicate crunch of pistachios and crisp golden Kadayif, it's a true feast for the senses – designed for those who may not make it to our Covent Garden boutique but still want a taste of luxury.'
The brand has a strong fan base, with reviewers on Yelp hailing it as 'expensive but well worth it', 'the finest chocolates to be had in the capital', 'mouth-watering' and 'the best chocolate in London' and 'delicious' in numerous four and five star posts about the Covent Garden chocolate shop.
This comes after a number of other chocolate brands recently shared exciting news, including Cadbury.
The iconic brand has unveiled brand new Dairy Milk bars for summer, with one new flavour plus fun colour-changing packaging.
There's an Iced Latte Dairy Milk chocolate bar, which combines smooth coffee cream, biscuit pieces and the classic taste of Cadbury chocolate and four temperature-activated packets, which visually transform when the chocolate is chilled.
Yes, that's right, in a somewhat unexpected move, Cadbury is actively encouraging people to put their chocolate bars in the fridge. More Trending
The new cold-activated packs will look like ordinary purple Dairy Milk bars – until they are popped in the fridge. Using thermochromic technology, the temperature change will reveal one of four vibrant summer-themed designs as the wrapper changes colour to reveal a deep blue image.
Elsewhere, Mars Wrigley, has just confirmed that the 'best' Maltesers are making a comeback after 11 years. (That's the white chocolate version, in case you didn't know.)
First launched in 2003, White Chocolate Maltesers were a fan-favourite before being discontinued in 2014 and people have spent more than a decade begging for them to return.
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White Chocolate Maltesers will be available in treat bags, single bag and sharing bag formats from June 16. You'll be able to find them in major supermarkets along with independent retailers too, so you won't have to go far to get your fix.
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