Latest news with #PitViper
Business Wire
21-05-2025
- Entertainment
- Business Wire
Cinnamon Toast Crunch and Pit Viper Unleash Epic Cereal-Inspired Sunglasses, Just in Time for Summer
MINNEAPOLIS--(BUSINESS WIRE)--Cinnamon Toast Crunch and Pit Viper – a brand known for their iconic performance sunglasses – have teamed up for the most absurd drop of the summer. It's a crunchy collision of fashion and flavor made for fans who crave bold style — complete with spoon-shaped earpieces! "We asked ourselves, 'What if your favorite cereal became your favorite accessory?' and Pit Viper helped us make it happen,' said Brandon Tyrrell, Senior Marketing Manager at General Mills. 'This partnership reimagines the absurd, with an unexpected collab that only Cinnamon Toast Crunch and Pit Viper could pull off. Cinnamon Toast Crunch, spoons and shades? Check, check and check.' Fueled by a shared love of fun, the limited-edition collab features Cinnamon Toast Crunch's signature colors and iconic Cinnaswirl patterns combined with Pit Viper's bold, unmistakable style. Inspired by '90s trends and made for cereal lovers, each pair of sunglasses comes packed in a custom box featuring the fun-loving Cinnamoji mascot decked out in Pit Viper's aesthetic, and complete with a box of Cinnamon Toast Crunch inside. For fans craving to mix up their look, the shades come with two interchangeable options — a classic Pit Viper silhouette for everyday wear, and spoon-shaped novelty earpieces made to turn heads at the breakfast table. 'The sunglasses were designed for a new generation of fans who live loud and dress louder,' said Kai Seggar, Partnerships Manager at Pit Viper. 'Whether you're hitting the slopes, the streets, or having breakfast on the go, these shades deliver a look that's anything but ordinary.' Fans can snag these limited-edition sunglasses starting Tuesday, June 3 at 9pm ET, exclusively on for $119.69, while supplies last. Follow @cinnamontoastcrunch and @pitviper on social for more fashionable, flavorful fun. About General Mills General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino's, Annie's, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit About Pit Viper Founded in 2012 and operating out of Party Mountain, USA, Pit Viper is an unapologetic force in the outdoor and action sports world—creating eyewear built to take a beating and turn heads. Since its conception, Pit Viper has developed product technology offering robust, adjustable, and functional eyewear for the optimal blend of style and performance. Made for senders, jokers, risk-takers, and anyone bold enough to bring the party wherever they go - everyone is invited. More than a brand, Pit Viper is a loud, proud community of Key Players committed to redefining what it means to take risks and have fun while doing it. Explore more of Pit Viper at
Business Wire
13-05-2025
- Entertainment
- Business Wire
Pit Viper and Wrangler ® Team Up to Launch Water Jorts For Watersports
GREENSBORO, N.C.--(BUSINESS WIRE)-- Pit Viper, the bold outdoor accessories brand known for its expressive and durable eyewear, and Wrangler ®, the global denim and western apparel icon, today announced their collaboration on the first-ever collection of denim for xtreme sports: Xtreme Blue Jeans (XBJs). Designed specifically for adrenaline enthusiasts, this collection combines Wrangler's legendary durability and authentic cowboy attitude with Pit Viper's one-of-a-kind approach to outdoor gear, providing the ultimate solution for the most xtreme activities. 'This denim-filled collaboration packs the adrenaline and freedom of 'letting a rodeo bull loose at a pool party' into the perfect summer outfit, it's unlike anything else on the market,' said John Meagher, Vice President of Global Marketing, Kontoor. Share The collection is the only uniform you'll need this summer: Xtreme Blue Jean shorts, a matching denim vest, graphic tees and the signature Pit Viper Flip-Offs sunglasses, crafted with float resistant™ denim print frames for durability and style. Embracing the nostalgia of '90s jet skiing and water sports, these limited-edition Xtreme Blue Jeans are crafted for legends who dare to push the limits. Wrangler denim has long adorned cowboys and cowgirls in the most extreme conditions out West and at high-octane rodeo events. This new collection gives denim its toughest test yet: water. Outfitted in the new collection, professional jet ski athletes Demi Morgan and Lee Stone were photographed during an action-packed day on the epic waters of Lake Havasu, Arizona. As the first female Jet Ski World Champion and a 10x Jet Ski World Champion, one thing was made clear: denim is now the optimal technology for Xtreme watersports, but pl ease leave doing a backflip on a jet ski in jorts to the professionals. "Our collaboration brings together the best of both brands — when extreme sports irreverence hooks up with a western legend, the result is undeniably electric. That's what this collab is all about," said Kai Seggar, partnerships manager at Pit Viper. 'We share the absolute confidence that denim is the optimum technology for jet-skiing, waterskiing, rodeo, beach volleyball, and any xtreme activities.' 'This denim-filled collaboration packs the adrenaline and freedom of 'letting a rodeo bull loose at a pool party' into the perfect summer outfit, it's unlike anything else on the market,' said John Meagher, vice president of global marketing, Kontoor. 'We have a long-standing history with extreme sports, including rodeo and auto racing, though this collaboration offers a completely fresh take on that. We're excited to lean into Pit Viper's irreverence and strength with a younger audience and really wanted to have a bit of fun with this collection.' Priced between $34.99 - $99.99 the limited-edition collection is now available for purchase exclusively on About Wrangler Wrangler ®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit About Pit Viper Founded in 2012, Pit Viper is the bold outdoor sports accessories and lifestyle brand known for its durable, functional, and expressive eyewear. Pit Viper combines military-grade functionality with expressive design across its range of sunglasses, goggles, and ' other crap ' aka its line of fun t-shirts, bottoms, hats, rigs, and everything else needed for a good time. Since its founding, Pit Viper has leveraged performance technology to offer solar protection, optimal peripheral vision, and adjustment points for the optimal blend of style and performance. This is a brand for the senders, adventure-seekers, risk-takers and most importantly, anyone serious about taking life less seriously. With a team of Key Players, Pit Viper is dedicated to creating a sense of belonging and camaraderie among those who share a passion for adventure and self expression.
Yahoo
01-05-2025
- Health
- Yahoo
RSPCA appeals for salt to help treat injured seals
A RSPCA wildlife centre has appealed for donations of salt after staff used three tonnes in a single weekend to treat injured seals. East Winch Wildlife Centre in Norfolk said staff were caring for six entangled seals which had been rescued from beaches across Norfolk and Suffolk. The seals, which included young pups, suffered deep wounds caused by marine litter such as discarded fishing lines, plastic and rope. Saltwater baths help infected wounds, the centre said, but with an increased number of seals needing treatment supplies had run low. The seals named Buffalo, Bonobo, Honey Badger, Pit Viper, Seal and Toucan have been treated with antibiotics and anti-inflammatories alongside the salt water floats. The charity said it was treating a higher number of injured seals compared to this time last year, as the six seals were being cared for alongside 30 others at the centre. A tonne of salt is used by the charity every few days to provide treatment for the animals, it said. Evangelos Achilleos, the wildlife centre's manager, said: "It is really heartbreaking that it's still only early in the year and we've already had so many seals come in with entanglements." "What is a concern, is that a lot of the seals coming in now with entanglements are just pups," he added. One seal who arrived in February, Griffin Vulture, has already recovered and has been successfully released back into the wild. The animals that are rescued typically arrive at the centre underweight and exhausted, the centre said. Depending on the severity of the injury, the rehabilitation period can take months and cost up to thousands of pounds per seal. The centre has appealed for donations of salt via its Amazon wishlist. Follow Norfolk news on BBC Sounds, Facebook, Instagram and X. Salt appeal to treat bitten and injured seal pups Bird flu detected in dead grey seals on coast RSPCA
BBC News
01-05-2025
- Health
- BBC News
RSPCA East Winch Wildlife Centre needs salt to help treat seals
A RSPCA wildlife centre has appealed for donations of salt after staff used three tonnes in a single weekend to treat injured Winch Wildlife Centre in Norfolk said staff were caring for six entangled seals which had been rescued from beaches across Norfolk and seals, which included young pups, suffered deep wounds caused by marine litter such as discarded fishing lines, plastic and baths help infected wounds, the centre said, but with an increased number of seals needing treatment supplies had run low. The seals named Buffalo, Bonobo, Honey Badger, Pit Viper, Seal and Toucan have been treated with antibiotics and anti-inflammatories alongside the salt water charity said it was treating a higher number of injured seals compared to this time last year, as the six seals were being cared for alongside 30 others at the centre.A tonne of salt is used by the charity every few days to provide treatment for the animals, it said. Injured pups Evangelos Achilleos, the wildlife centre's manager, said: "It is really heartbreaking that it's still only early in the year and we've already had so many seals come in with entanglements.""What is a concern, is that a lot of the seals coming in now with entanglements are just pups," he added. One seal who arrived in February, Griffin Vulture, has already recovered and has been successfully released back into the wild. The animals that are rescued typically arrive at the centre underweight and exhausted, the centre said. Depending on the severity of the injury, the rehabilitation period can take months and cost up to thousands of pounds per centre has appealed for donations of salt via its Amazon wishlist. Follow Norfolk news on BBC Sounds, Facebook, Instagram and X.
Yahoo
20-03-2025
- Yahoo
Suspects sought after $25K worth of jewelry stolen from Clarksville Walmart
CLARKSVILLE, Tenn. (WKRN) — Authorities are investigating after more than $20,000 worth of jewelry was stolen from a Walmart in Clarksville earlier this week. The Clarksville Police Department said the incident took place at the Walmart in the 3000 block of Wilma Rudolph Boulevard on Tuesday, March 18. Video surveillance reported captured two individuals near the store's jewelry counter at 5:10 p.m. One of the individuals reportedly opened the display case and took approximately $25,000 worth of jewelry. Just minutes later, around 5:44 p.m., the two suspects are seen leaving the store. However, police added they were not seen getting into a vehicle. READ MORE | Latest headlines from Clarksville and Montgomery County According to the CPD, one suspect was wearing a khaki-colored jumpsuit with black trim, a black ball cap and Pit Viper glasses. Meanwhile, the other suspect was last seen wearing a tan long-sleeve shirt, black sweatpants with stars and dollar signs on the right leg and a khaki-colored ball cap. If you recognize the individuals shown in the photos above, you are asked to call Detective Westover at (931) 648-0656, ext. 5370. Anonymous tips call also be made to Clarksville Montgomery County Crime Stoppers Tipsline by calling 931-645-8477, or online at Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
