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Jay Douglas shares the story of Toronto's almost forgotten Jamaican music scene
Jay Douglas shares the story of Toronto's almost forgotten Jamaican music scene

CBC

time27-02-2025

  • Entertainment
  • CBC

Jay Douglas shares the story of Toronto's almost forgotten Jamaican music scene

Jay Douglas is a Canadian reggae legend who was instrumental in the development of Canada's Jamaican music scene. Now, a new documentary, Play It Loud! How Toronto Got Soul, tells Douglas's story — and the story of the nearly forgotten Jamaican and Caribbean music scene in Toronto. Douglas came to Canada from Jamaica when he was 15, but he was singing, auditioning and winning talent contests well before that. His early musical pursuits even led him to audition at the iconic Studio One in Jamaica on the same day that Bob Marley and The Wailers came in and got their big break. In the '60s, Douglas became the frontman of The Cougars, one of Toronto's first reggae bands. In an interview with Q 's Tom Power, Douglas says the group "played just about every little venue in Toronto," becoming especially popular in Caribbean nightclubs, but their goal was to perform on Yonge Street in Toronto, which at the time was known for its vibrant live music scene. It happened by fluke that The Cougars finally got to play their music at a club on Yonge Street during a Saturday matinee show. "We only [had] about 20 minutes to create an impression," Douglas recalls, "We were ready [and the place] went crazy." But The Cougars weren't always welcomed into venues with open arms. Ironically, Toronto was a safe haven from discrimination and segregation for Black American musicians, but not so much for Black artists based in Canada. Many of these clubs exclusively booked American artists. "One of the toughest places for you to make it as an artist is Toronto," Douglas says, "You mess up in New York, they'll tell you. Toronto, you mess up, your phone don't ring." Eventually, The Cougars were featured on a Toronto reggae, ska and soul compilation album called Jamaica to Toronto. Douglas says he didn't make much money off of it, but he gained something "worth more than money," which was a boost in global name recognition. He thinks if the album had been recorded and promoted abroad, like in the U.K., it would have been celebrated on a grander scale. Nonetheless, Douglas persevered in the face of what many artists fear: becoming irrelevant. After The Cougars split up in the '70s, he began a solo career traveling globally to gigs. Today, he remains a strong pillar in the reggae, funk and soul music scene with his influence reaching far beyond Canada. Even though he didn't become as big as Canadian hip-hop and R&B artists like Drake or The Weeknd, Douglas is content with what he's achieved and the impact he's had on the Canadian music industry. "The ego is always seeking to get," he says. "The soul seeks to give."

New documentary highlights impact of Jamaican artists on Canadian music
New documentary highlights impact of Jamaican artists on Canadian music

CBC

time23-02-2025

  • Entertainment
  • CBC

New documentary highlights impact of Jamaican artists on Canadian music

A new documentary is highlighting how Jamaican music became a pivotal and unexpected part of Canadian culture. Play It Loud! How Toronto Got Soul documents the tremendous impact immigrants from Jamaica had on the Canadian music scene in the '60s and '70s, and the barriers many of the musicians faced. The documentary follows the story of Jamaican Canadian singer Jay Douglas — who has been performing for six decades. Douglas is now recognized globally despite initially going largely unnoticed in the Toronto music scene. The film exposes some of those struggles, but Douglas is most excited about sharing the history with young people. "Thank God we're starting to document in Canada and Toronto, because in the early years we didn't do enough," Douglas told CBC Toronto. "Working together, we're sharing all the great artists that came from Jamaica and helped Toronto get soul and I'm so grateful for this." Everton "Pablo" Paul worked alongside Douglas as a drummer and founded the band The Cougars. He says many of the artists who came to Toronto from Jamaica in the '60s and '70s paved the way for today's Black Canadian music stars. "The history of Jamaican artists in Toronto wasn't appreciated. Let's put it that way," he said. "We had a hard time getting recording deals, but we persevered." Play It Loud! How Toronto Got Soul is now streaming on TVO and is also playing March 1 at Hot Docs Cinema.

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