10-05-2025
Lulu Hypermarket rolls out ‘Taste of Poland' promotion
Satyendra Pathak
Doha
In a vibrant celebration of culinary promotion, Lulu Hypermarket has unveiled its much-anticipated 'Taste of Poland' promotion across all its stores in Qatar. Running until May 14, the promotion highlights a rich assortment of authentic Polish food products and cultural experiences, offering shoppers a unique window into the flavors of Central Europe.
The initiative was officially inaugurated at Lulu Hypermarket's flagship outlet in The Pearl-Qatar by His Excellency Tomasz Sadziński, ambassador of Poland to Qatar. The ceremony was attended by officials from the Polish Embassy, representatives of the business community, and invited dignitaries.
The event saw Lulu stores transformed with red-and-white Polish-themed decor, setting the stage for a festive and immersive experience. Shoppers were greeted with the aroma of freshly prepared Polish dishes, thanks to a live cooking session hosted by Polka Restaurant—Qatar's first and only Polish eatery. Guests sampled traditional delicacies such as pierogi (dumplings), placki ziemniaczane (potato pancakes), and kielbasa (Polish sausage), offering an authentic taste of Poland right inside the supermarket.
Speaking at the launch, Ambassador Sadzinski expressed his appreciation to Lulu Group for its continued commitment to fostering cultural and trade connections between Poland and Qatar.
'This initiative is not only a celebration of Polish food, but a powerful step forward in expanding our trade footprint in Qatar,' he said.
'Last year alone, Poland exported over €50 billion worth of food products globally, with Qatar accounting for QR150 million of that share. Through Lulu's strategic sourcing partnerships, we hope to see these numbers grow.'
The ambassador commended Lulu's plan to establish a dedicated sourcing and distribution center in Poland—similar to its hubs in other European countries—as a transformative move. 'This will significantly streamline the supply chain, allowing for better availability, greater variety, and more competitive pricing of Polish goods in the Qatari market,' he said.
Poland's food exports are widely recognised for their quality, sustainability, and adherence to EU safety standards. By strengthening access to these products, the promotion serves both Polish producers and the discerning Qatari consumer base. 'Qatar might be a smaller market by population, but its consumers have considerable purchasing power and a curiosity for international flavors. This makes Qatar an ideal destination for premium Polish products,' the Ambassador added.
He also noted the evolving culinary landscape in Qatar, where international hotels and restaurants have started incorporating Polish dishes into their menus. 'While Polka remains the only Polish restaurant in Doha, we are seeing increasing interest in our cuisine, and we hope to see more such ventures in the future,' he said.
A senior official from Lulu Hypermarket echoed this sentiment, describing the promotion as part of Lulu's long-term strategy to strengthen its European sourcing networks. 'Poland is rapidly emerging as a hub for high-quality food production in Europe.
Through initiatives like 'Taste of Poland,' Lulu continues to bring world-class products to our customers in Qatar while fostering meaningful international trade relationships,' the official said.
The promotion features a curated selection of products from leading Polish brands, ranging from gourmet dairy, bakery items, and confectionery to ready-to-cook meals, snacks, and beverages.
Shoppers can also find organic and eco-certified products that reflect Poland's growing reputation for sustainable agriculture and production practices.
With this celebration of flavours, Lulu Hypermarket once again reinforces its position not just as a retail giant, but as a global bridge-builder in food and culture.
