Latest news with #PopeyesChickenWraps
Axios
6 days ago
- Business
- Axios
McDonald's, Popeyes gear up for chicken sandwich war's new battle: wraps
A new battle is cooking in the fast-food industry's Chicken Sandwich Wars — wraps instead of rolls. Why it matters: Reviving fan-favorite items, or featuring new releases, can help restaurants drive sales and bring consumers back. The big picture: Popeyes took the first shot Monday when it released three new chicken wraps. McDonald's said Tuesday that its snack wrap will return in July, months after teasing the popular item's comeback. Wendy's Grilled Chicken Ranch Wrap debuted in March 2023, and Burger King launched its BK Royal Crispy Wraps in August 2023. Context: Popeyes started the sandwich wars in 2019. McDonald's was considered a late entrant, with the fast-food giant promising more chicken items since before the McCrispy Sandwich debuted in 2021. Its new chicken strips launched this May and are a key ingredient in the wraps. Popeyes Chicken Wraps now available Zoom in: Popeyes released three wraps Monday at participating restaurants nationwide, which are available for a limited time. Each has a Popeyes chicken tender with lettuce, shredded cheese and pickles with choice of a Classic, Spicy or Honey Mustard spread. The Chicken Wraps are normally $3.99 each, but prices can vary. What they're saying: "We wanted to create a Chicken Wrap that was undeniably Popeyes," said Amy Alarcon, the company's vice president of culinary innovation, in a statement. "Infusing the flavors from our famous biscuit into our wraps was the perfect way to ensure our signature flavors shined through," Alarcon said. McDonald's Snack Wrap return date Flashback: The original McDonald's Snack Wrap debuted in 2006 and was discontinued in 2016. Fans have been pleading in social posts and petitions for McDonald's to bring the Snack Wrap back for years. What's next: After months of hints, McDonald's said Tuesday the Snack Wrap will come back starting July 10 as a permanent menu item. The fast-food giant also launched a new website which it calls the "content hub for the most anticipated menu item of the decade." McDonald's U.S. President Joe Erlinger had a short statement about the wrap Tuesday: "It's back." The intrigue: The new Snack Wrap will be available in two flavors — spicy and ranch.
Forbes
6 days ago
- Business
- Forbes
Popeyes Launches All-New Chicken Wraps In Three Delicious Flavors
Available now for a limited time Popeyes Popeyes is bringing their signature flavor to what just might become a fan favorite new menu item. Introducing Popeyes Chicken Wraps — yes, these babies are exactly what you think they are and they're made with Popeyes iconic Louisiana-style chicken tenders. For a limited time only, these generously sized chicken wraps are everything you love about Popeyes, now wrapped and ready to roll at participating restaurants nationwide. Each one houses a Popeyes hand-breaded and battered chicken tender, crisp shredded lettuce, shredded cheese, crunchy pickles and is then topped with your choice of a classic, spicy or honey mustard spread. Of course, it's not wrapped in just any tortilla, this one is extra special as it's inspired by the fast food giant's famous biscuits. 'We're always listening to our guests, and the launch of Popeyes Chicken Wraps is a direct response to what they've been craving: bold flavor, unbeatable value and on-the-go convenience,' says Amy Alarcon, VP of Culinary Innovation at Popeyes. 'Summer felt like the perfect time to introduce a whole new menu category that delivers our iconic crunch in a fresh, portable format.' With so many people on the move as we make our way into summer, these chicken wraps are all about convenience — whether you're on the road, running errands, or heading to the beach, these wraps deliver that unmistakable Popeyes crunch in a new way that's easy to enjoy no matter where you are. At just $3.99 each, these wraps are big on flavor and easy on the wallet. In addition to these craveable wraps, Popeyes is also dropping a brand-new beverage lineup of blueberry lemonade and teas. After the success of the viral Popeyes Pickle Lemonade, it just felt right for the brand to continue adding to its already flavorful array of beverages. This new berry-infused offering includes blueberry lemonade (chilled or frozen), blueberry cane sweet tea and blueberry unsweet tea. Popeyes chicken wraps and blueberry beverages are available at participating locations nationwide and on the Popeyes app and website for a limited time, while supplies last. If you're hoping to get your hands on these chicken-filled handhelds, make your way to Popeyes as soon as possible.
