a day ago
Ultraviolette eyes 35% revenue from exports by 2028
Premium electric motorcycle
manufacturer
Ultraviolette
has announced its official entry into the
European market
, marking a major milestone in its global expansion strategy. The company is aiming for
international sales
to contribute up to 35 per cent of its overall revenue by 2028, PTI reports.
Ultraviolette will retail its flagship high-performance
electric motorcycles
— the
F77 MACH 2
and
F77 SuperStreet
— across key European markets including Germany, France, the UK, Ireland, Austria, Italy, Switzerland, Belgium, the Netherlands, and Luxembourg. The company will export completely built units (CBUs) from India, with distribution handled through local partners.
Explaining the rationale behind choosing Europe as the first global destination, CEO and Co-founder Narayan Subramaniam cited the region's strong motorcycling culture and appreciation for design and performance.
"The fact that certification for Europe allows us to now retail in 40 countries was a major factor. These are among the most stringent standards in the world," he told PTI.
Built for Global Scale from Day One
Ultraviolette's motorcycles have been developed with a global outlook from the outset. 'We were clear that we want to build a brand out of India that can scale globally. So, component selection, design, software architecture — all were designed with global markets in mind,' Subramaniam added.
The company views 2025 as a 'pilot year' for the European venture, focusing on establishing brand presence, distributor networks, and understanding consumer preferences. Full-scale operations and expanded ambitions will follow over the next few years.
Plans for Further Global Expansion Post-Europe
Once firmly established in Europe, Ultraviolette plans to expand into Southeast Asia and Latin America. These markets are under consideration for future growth phases following success in Europe.
On the possibility of setting up local manufacturing in Europe, Subramaniam said, "For now, we will be manufacturing in India and exporting to Europe, thanks to relaxed
EV import duties
." However, he acknowledged that local assembly could be considered in the future as volumes increase.
With its strategic European launch and ambitious export revenue targets, Ultraviolette is positioning itself as a global electric mobility innovator. By leveraging India's manufacturing strengths and targeting discerning international markets, the company aims to establish a strong global footprint in the premium electric motorcycle segment.
