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Sacramento mourns the loss of media icon Alvin ‘Big Al' Sams

( — Many people gathered at a Sacramento church on Thursday to honor and celebrate media icon Alvin 'Big Al' Sams. Big Al passed away at the age of 55 and was known for his bigger-than-life personality and his love for the journalism industry. The ceremony was held at the center of Praise Ministries Cathedral in Sacramento which is the same place of worship Big Al would attend. Family and friends who attended the ceremony shared some memories. 'Every time we saw each other, it was nothing but love. He came even. I think I have pictures of him at my birthday parties and stuff,' said friend Alita Turner. Stockon police ask horse owners for help in protection of the city 'We did a lot of events together, especially Fashion Week,' said friend Clemon Chares. Big Al started his media career when he was a teenager with 'Pacific News Service' in San Francisco and then lit up the radio waves beginning in the late 1990s. A fan of Big Al's radio show who attended the service said, 'I would just stand there, and I would just sit there smiling.' Big Al then transitioned over to the TV industry and worked on the FOX40 live show Studio 40. Turner said, 'What you saw on TV is what you got. He was the most I don't think I have ever seen Al mad never never seen him be rude. Nothing. He was a gentle big teddy bear.' Big Al was a radio host, TV reporter, producer, and content creator, been a pillar of the community and media industry for over 25 years. 'Always exciting to see him on the air,' Charles said. 'The love that he gave. And he loved Sacramento and the people of Sacramento.' His dedication to the community spanned far beyond helping local charities and supporting the youth. Charles said, 'You know, he's one of the guys you think about, but constantly, you know, and he's definitely constantly thought of.' Turner said, 'Rest in peace, Big Al.' Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.