Latest news with #PrashantDeorah
Time of India
16-05-2025
- Business
- Time of India
Genesis Advtg & Puretech Digital merge
Representative photo MUMBAI: Genesis Advertising and Puretech Digital have merged to form one group entity, Genesis Group . The merger, through a mix of cash and stock, will allow the group to offer its clients a wider suite of both traditional and digital advertising and marketing services. 'We tried digital business but did not make much headway. We do brand, strategy, creativity, activation while Puretech has expertise in digital media , growth marketing, influencer marketing ,' said Ujjal Sinha , founder and MD of Genesis. Genesis, which was founded in 1988 and has a strong presence in the east, will absorb all employees of Puretech and the combined entity will house more than 450 employees. Puretech started out of Mumbai in 2004 as a web development agency and has over the years grown to a digital agency. 'Today we live in two India — physical and digital. Comprehensive solutions is the need of the hour and the coming together of Genesis and Puretech will equip us to provide precisely such solutions,' said Prashant Deorah, founder and CEO at Puretech. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Time of India
09-05-2025
- Business
- Time of India
Puretech Digital, Genesis Advertising merge to create integrated Martech firm
The announcement, made through an internal communication by Prashant Deorah, CEO and founder, Puretech Digital , signals a strategic move to create a full-funnel service provider. Genesis Advertising , headquartered in Kolkata, brings to the table its extensive experience as Eastern India's oldest and largest brand communications network. Their expertise spans traditional mainline services including brand strategy and creative development, execution of national-level media campaigns across print, television, and outdoor, as well as the management of large-scale corporate and government events. The merger represents a "shift in scale, a new thinking, and a vibrant possibility," according to the communication. The vision is to harmonise strategy, storytelling, performance marketing , data analytics and technology under a single integrated network. With a combined team of 450 professionals operating across Mumbai and Kolkata, the newly formed entity will offer clients seamless solutions across the entire customer journey. This includes a wide array of services such as brand and creative strategy, performance and media buying (search, social, programmatic, marketplace), events and offline activations, content and influencer marketing , organic growth strategies (SEO, lifecycle marketing) and martech and analytics capabilities leveraging platforms like GA4 and CRM dashboards. The integrated network already serves over 120 enterprise brands and this confluence is expected to enhance their ability to deliver services with greater depth, scale and speed, while maintaining the agility and partnership-focused approach. The leadership envisions building India's most respected communication ecosystem for brand building, growth enablement, and technology integration. The combined entity will be founder-led, driven by shared values and a unified ambition to reshape the execution of marketing and communications in the country.
