Latest news with #PrativaMohapatra
News18
4 days ago
- Business
- News18
Manufacturing, Innovation And More: How The India Story Is 'No Longer Just About Costs'
Last Updated: Italian lighting major iMoon has recently announced plans to establish its first international manufacturing base in India. India's status as a manufacturing and innovation hub is gaining new momentum as multinational giants intensify their presence in the country. From tech-driven surveillance systems to premium lighting solutions and software growth, Indian and global firms are increasingly recognising India not just as a vast consumer market, but as a critical part of their global production and innovation chains. Honeywell Unveils 'Made in India' CCTV Camera Line In a strategic move to localise production and tap into India's growing demand for smart security systems, Honeywell has launched its first 'Made in India' range of CCTV cameras. The new line has been designed, engineered, and manufactured entirely in India. 'Honeywell's commitment to the government's 'Make in India' vision is not just about domestic assembly. This is full-scale R&D, design, and production, catering to Indian and global markets," said Ashish Modi, President, Honeywell India. The company aims to serve both enterprise and consumer segments with its advanced surveillance products, while also reducing dependence on imports. The move comes as India's demand for smart city infrastructure and industrial surveillance solutions continues to rise. Italy's iMoon Picks India for First Overseas Factory Reinforcing India's status as a preferred destination for manufacturing, Italian lighting major iMoon has also announced plans to establish its first international manufacturing base in India. According to reports, the facility will cater to both the Indian market and exports, particularly across the Asia-Pacific region. The upcoming facility will also support India's goals of local manufacturing and exports, aligning with the broader 'Make in India" and 'Atmanirbhar Bharat" initiatives. Adobe's India Growth a Sign of Deeper Tech Integration While manufacturing typically refers to physical goods, India's digital economy is also witnessing explosive growth. Adobe's Managing Director for India, Prativa Mohapatra, while speaking at the Adobe Summit India 2025 in Mumbai, highlighted that the country is experiencing a 'super growth phase," driven by expanding digital transformation in both public and private sectors. 'India is not just our largest R&D centre outside the US, it's now at the heart of our innovation and product development roadmap," Mohapatra stated. She emphasised the growing demand for digital creativity tools, AI-enabled platforms, and enterprise solutions, noting that India's talent pool and startup ecosystem make it a vital engine for Adobe's global ambitions. The recent moves by Honeywell, iMoon, and Adobe demonstrate how India is transitioning from being a backend outsourcing hub to a global centre for innovation, design, and manufacturing. Whether in hardware, lighting, or software, India is increasingly viewed as a place where global companies can scale, innovate, and serve international markets. As Prativa Mohapatra summed up, 'The India story is no longer just about cost — it's about capability, scale, and speed."
India Gazette
4 days ago
- Business
- India Gazette
Indian businesses lead globally on return on investments in AI: Adobe
New Delhi [India], June 5 (ANI): Indian businesses are at the forefront of generative AI adoption, successfully translating it into significant returns on investment (ROI), reveals the study by American Computer Software Company, Adobe titled, 'Adobe 2025 AI and Digital Trends' India study surveyed 345 executives and 841 consumers in India, revealed that executives are experiencing substantial benefits from generative AI. These benefits include a marked increase in the volume and speed of content ideation and production, and enhanced productivity and to Prativa Mohapatra, Vice President and Managing Director, Adobe India, revealed that, 'Indian businesses are setting the global pace for realising ROI on AI initiatives as most are improving scale, speed and efficiencies.'India is at the forefront of generative AI, with nearly a quarter (23 per cent) of organisations demonstrating ROI from working solutions. At the same time, consumers in India are increasingly adopting chatbots that function more like virtual assistants, setting the stage for 'agentic AI'. 'For further growth, businesses will need to invest in solving data challenges and adopting agentic AI to free teams from repetitive tasks and enable more meaningful interventions that deliver relevant and real-time personalised customer experiences,' Prativa study also indicates a growing consumer comfort with AI-powered assistants, with over half preferring them for tasks such as scheduling appointments (56 per cent), tech support (56 per cent), and placing orders (52 per cent). This trend suggests that consumers are ready for more advanced tools like agentic 85 per cent of executives anticipate a significant boost in content production speed and volume from generative AI this year, data foundations pose an a considerable 55 per cent of practitioners believe that balancing AI with human creativity is where they face the most challenges in fully realizing the value of generative AI. Furthermore, 57 per cent of executives identify governance, compliance, and privacy concerns as their primary barriers to scaling AI.'From AI.g, our GenAI chatbot, to the intelligent eZ booking platform built using agentic AI capabilities, we're creating a travel ecosystem that's proactive, fast, intuitive, and deeply personalized. Adobe's customer experience technologies help us stay aligned with the evolving expectations of modern travellers, who look for tailored recommendations, actions and offers at every stage of their journey,' said Satya Ramaswamy, Chief Digital and Technology Officer at Air India. As leaders in generative AI adoption, senior executives in India are leaning into AI and machine learning to hyper-personalise the customer experience, with 69 per cent saying that technology will have the most influence on their technology stack decisions over the next 12 to 24 months. (ANI)
Time of India
5 days ago
- Business
- Time of India
Indian businesses lead global AI ROI, grapple with data challenges: Adobe Study
HighlightsA new report from Adobe reveals that Indian businesses are leading the world in return on investment from generative artificial intelligence adoption, with 23 per cent already seeing measurable results. Despite the high adoption rates, 77 per cent of consumers in India express a desire for personalised recommendations, while only 53 per cent currently receive them, highlighting a gap in customer expectations. Indian executives are increasingly prioritising the integration of generative AI and machine learning to enhance personalised customer experiences, with 69 per cent indicating that this technology will significantly influence their technology decisions in the next 12 to 24 months. A new report from Adobe, the "2025 AI and Digital Trends India snapshot," highlights that Indian businesses are demonstrating the highest return on investment (ROI) from generative artificial intelligence (AI) adoption globally. However, these businesses concurrently face significant hurdles related to data management. The study, which surveyed 345 executives and 841 consumers in India, found that almost a quarter (23 per cent) of Indian businesses are already seeing measurable results from their generative AI initiatives. This figure represents the highest in the Asia-Pacific (APAC) region. Executives in India reported notable benefits from generative AI, including a greater volume and speed in content ideation and production, cited by 73 per cent, and increased productivity and efficiency, noted by 67 per cent. Prativa Mohapatra, vice president and managing director, Adobe India, commented, "Indian businesses are setting the global pace for realising ROI on AI initiatives as most are improving scale, speed, and efficiencies. For further growth, businesses will need to invest in solving data challenges and adopting agentic AI to free teams from repetitive tasks and enable more meaningful interventions that deliver relevant and real-time personalised customer experiences." Businesses are also prioritising customer journey optimisation for 2025, recognising its potential to drive broader business growth by increasing efficiency in repetitive tasks. This is followed by personalised experiences and leveraging AI. Satya Ramaswamy, chief digital and technology officer at Air India, provided an example of AI's integration, stating, "AI is no longer a futuristic concept at Air India – it's the engine powering our customer-first transformation. From AI.g, our GenAI chatbot, to the intelligent eZ booking platform built using agentic AI capabilities, we're creating a travel ecosystem that's proactive, fast, intuitive, and deeply personalised. Adobe's customer experience technologies help us stay aligned with the evolving expectations of modern travelers, who look for tailored recommendations, actions and offers at every stage of their journey. With Real-Time CDP, Adobe Target, and Adobe Experience Manager, we're able to harness data in real time, optimise every interaction, and deliver the seamless consistency that today's travelers expect. Together, we're not just keeping up with change - we're shaping the future of flying.' Despite this progress, a gap remains in meeting customer demands for personalisation. While 77 per cent of consumers expressed a desire for personalised recommendations and offers, only 53 per cent currently receive them. The study also observed an increasing consumer embrace of AI-powered assistants, with more than half preferring them for tasks such as scheduling appointments (56 per cent), tech support (56 per cent), and placing orders (52 per cent). This indicates a readiness among consumers for more advanced AI tools, including agentic AI. Data Imperatives for Next Wave of AI InnovationWith customer expectations for personalisation on the rise, executives are looking to generative AI to significantly boost content production speed and volume, with 85 per cent anticipating such benefits this year. However, the foundational data requirements for achieving comprehensive personalisation present an obstacle for practitioners. Fifty-five per cent believe that balancing AI with human creativity is where they need to focus most to fully realise the value of generative AI. Concurrently, 57 per cent of executives identify governance, compliance, and privacy concerns as their primary barriers to scaling AI. As leaders in generative AI adoption, Indian executives are increasingly relying on AI and machine learning to hyper-personalise the customer experience, with 69 per cent stating that this technology will most influence their technology stack decisions over the next 12 to 24 months.
