Latest news with #PredictiveAudiences
Business Wire
2 days ago
- Business
- Business Wire
PurpleLab® and Comscore Partner to Deliver 'Off-the-Shelf' Healthcare Predictive Audiences in The Trade Desk
WAYNE, Pa.--(BUSINESS WIRE)-- PurpleLab®, a leading provider of real-world healthcare claims data in the US, and Comscore, a global leader in measuring and analyzing consumer behavior, today announced a strategic partnership to make PurpleLab's robust healthcare targeting segments available as ID-free Predictive Audiences directly on The Trade Desk's Contextual Marketplace. The partnership addresses the changes to state privacy regulations impacting the pharma advertising industry and provides an ID-free targeting solution to effectively target healthcare audiences. By combining PurpleLab's extensive 330+ million de-identified claims data with Proximic by Comscore's powerful AI contextual intelligence, the new ID-free Predictive Audiences offer advertisers a privacy-minded, scalable, and more precise way to reach their ideal healthcare consumers. "We are excited to partner with Comscore to bring our rich healthcare audiences to The Trade Desk in such an accessible way," said Scott Ronay, VP, Sales, Advertising Solutions at PurpleLab. "This collaboration allows advertisers to contextually target valuable health audiences, all while enabling a high level of privacy features. The 'off-the-shelf' availability on the Trade Desk's Contextual Marketplace significantly streamlines the activation process, allowing our clients to easily reach their preferred contextual healthcare audience across desktop, mobile, CTV, and audio." Through this collaboration, PurpleLab health data is translated into privacy-by-design, ID-free audience segments that can be targeted programmatically across all 50 states. This assists brands to more confidently reach health-focused consumers at scale, without compromising compliance or coverage. 'Advertisers need innovative solutions that deliver both reach and accuracy without relying on personal identifiers. Our partnership with PurpleLab is a testament to our commitment to providing future-proof targeting capabilities,' said Rachel Gantz, Managing Director of Proximic by Comscore. "By leveraging Comscore's currency-grade data and AI, we are extending the reach of PurpleLab's valuable ID-based audiences, offering advertisers increased scale and preserving the targeting accuracy they've come to expect." The new PurpleLab x Comscore Predictive Audiences are now available 'off-the-shelf' in The Trade Desk's Contextual Marketplace. About PurpleLab®: PurpleLab® is a healthcare analytics company dedicated to driving value-driven innovation across the healthcare continuum. Its no-code analytics platform, HealthNexus™, empowers life sciences, payers, providers, advertisers, and other healthcare stakeholders to develop real-world evidence (RWE), demonstrating the effectiveness of novel therapeutics or clinical strategies in saving lives and reducing costs. As one of the few CMS Qualified Entities, PurpleLab has access to Medicare claims data under Parts A, B, and D, enabling the evaluation of provider performance. The company is also a member of the Network Advertising Initiative (NAI), adhering to the highest standards for responsible data collection and usage in digital advertising. Additionally, PurpleLab holds HiTRUST certification, meeting the rigorous security and privacy requirements essential in healthcare data management. For more information, visit About Comscore Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement.
Yahoo
05-06-2025
- Business
- Yahoo
Taboola announces enhancement to Realize calked Predictive Audiences
Taboola (TBLA) announced an enhancement to Realize, its performance marketing platform, called Predictive Audiences. Predictive Audiences helps advertisers discover untapped, high-converting customers so they can meet performance marketing goals at scale. The Motley Fool, QuinStreet, and NerdWallet are among advertisers using Predictive Audiences to unlock incremental performance gains. Since launching in limited availability in February, weekly spend attributed to Predictive Audiences has tripled, as more advertisers begin to leverage this solution as a technology for profitable growth. Easily unpack a company's performance with TipRanks' new KPI Data for smart investment decisions Receive undervalued, market resilient stocks right to your inbox with TipRanks' Smart Value Newsletter Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>> See today's best-performing stocks on TipRanks >> Read More on TBLA: Disclaimer & DisclosureReport an Issue Taboola upgraded to Buy from Neutral at B. Riley Ltd. Reports Strong Q1 2025 Results Positive Outlook for Strong Financial Performance and Strategic Initiatives Justify Buy Rating Taboola's Earnings Call: Strong Start Amid Challenges Period Network participates in a conference call with Needham Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
05-06-2025
- Business
- Yahoo
Taboola Launches Predictive Audiences As Part of Realize Offering, Empowering Advertisers to Reach More High-Converting Customers
Advertisers Including The Motley Fool and NerdWallet Achieve Nearly 270% Uplift in Conversions and Drive Incremental Growth, Increase Investment for Realize by Around 40% HONG KONG, June 5, 2025 /PRNewswire/ -- Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced an enhancement to Realize, its performance marketing platform, called Predictive Audiences. Predictive Audiences helps advertisers discover untapped, high-converting customers so they can meet performance marketing goals at scale. This new technology is unlocking incremental growth for advertisers, with some growing their spend with Realize by nearly 40% year-over-year, while seeing conversion growth of up to 270% — all with minimal change to their CPAs. The Motley Fool, QuinStreet, and NerdWallet are among advertisers using Predictive Audiences to unlock incremental performance gains. Since launching in limited availability in February, weekly spend attributed to Predictive Audiences has tripled, as more advertisers begin to leverage this solution as a technology for profitable growth. Realize is the only independent performance platform that goes beyond Search and Social, delivering outcomes at scale. Predictive Audiences, Taboola's latest addition to Realize, leverages advertisers' first-party conversion data with Realize's unique data to build AI-powered segments that find high-potential users across Taboola's network—driving more efficient customer acquisition. Key benefits of Predictive Audiences include: Identifying users likely to take action at scale: Predictive Audiences builds audiences based on actions, such as leads or purchases, and Taboola's AI uses this to find similar users at scale across our broad network. More efficient targeting through AI: Advertisers can reach more high-converting users in a reliable, privacy-centric way by combining first-party data with Taboola's advanced performance AI. Flexible campaign optimization: Advertisers can tailor their audience size to strike the right balance between scale and efficiency, aligning with specific campaign goals. For example, they can target a high-performing top percentile of users for higher conversion rates but with limited reach. Alternatively, they can broaden their audience to increase scale, which may come with a lower conversion rate. For the first time ever, Realize allows advertisers to tap into display and even more parts of Taboola's large network of publishers, apps and OEMs. Realize is powered by an AI performance engine that finds the best opportunities for campaigns across Taboola's network of trusted publishers and apps. This AI performance engine is powered by the unique data advantage of Taboola's code-on-page integrations with publishers, giving it signal unlike any other open web platform to use when optimizing and placing ads. Supporting Quotes:"By leveraging Predictive Audiences, we've unlocked a whole new audience while maintaining a strong CPA, driving meaningful improvements to our overall margin," said Ajay Bhatia, Marketing Manager for The Motley Fool. "Predictive Audiences have proven instrumental in refining our targeting strategy and maximizing our marketing efficiency. It's a must-have for any team looking to elevate their campaign performance." "The ease of implementation and rapid scalability allowed us to see results almost immediately," said the marketing team at QuinStreet. "Taboola has become a key partner in helping us reach the right users at the right time, all while maximizing efficiency and growth." "Predictive Audiences have played a key role in improving our campaign efficiency and optimizing spend. By leveraging data-driven audience selection, Predictive Audiences have helped increase ROAS and CVRs, allowing for more precise targeting and better budget allocation. This approach has also supported scaling efforts, ultimately driving higher-quality leads and improved performance across our campaigns," said Sammy Linares, Performance Marketing Manager at NerdWallet. "Realize leverages Taboola's core strengths — proprietary technology, unique data we have that others don't, and massive reach across the internet," said Adam Singolda, CEO at Taboola. "With the addition of Predictive Audiences, we are giving advertisers yet another way to connect with consumers, those likely to take action, based on our unique AI and understanding of what drives action across our vast network." About Taboola Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola's powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola's technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale. Disclaimer – Forward-Looking Statements Each of Taboola (the "Company") and Gannett Co., Inc. ("Gannett") may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as "expect," "estimate," "project," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "continue," and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in each of the Company's and Gannett's Annual Reports on Form 10-K for the year ended December 31, 2024 under Part 1, Item 1A "Risk Factors" and subsequent filings made by each of them with the Securities and Exchange Commission. Each of the Company and Gannett cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Neither the Company nor Gannett undertakes or accepts any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based. 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