Latest news with #PrernaRajpal
New Indian Express
15-05-2025
- Business
- New Indian Express
Where Craft Meets Confidence: Amaris Debuts in Hyderabad
As one steps into the 2,750 sqft flagship boutique, they are greeted by the iconic 'Amaris Blue Wall'. Amaris — the contemporary fine jewellery brand known for redefining modern Indian luxury — celebrates a significant milestone this year: a decade since its founding in New Delhi. Marking this occasion, the brand unveils its first flagship boutique outside the capital, located in the heart of Hyderabad's Banjara Hills. Founded by Prerna Rajpal, Amaris has cultivated a distinct identity over the past 10 years, fusing bold aesthetics with heritage craftsmanship and storytelling. The result is jewellery that resonates with today's confident, expressive woman. The Hyderabad boutique is more than just a retail space; it's a fully immersive experience, designed to embody the spirit of the Amaris woman — modern, unapologetic, and uniquely herself. To commemorate the launch, Amaris introduces 'Hyphen' — a capsule collection available exclusively at the Hyderabad boutique. Drawing inspiration from the convergence of worlds — North and South, tradition and innovation — the collection showcases Zambian emeralds, kunzites, tourmalines, and F-G colour diamonds. Each piece strikes a balance between drama and finesse. In an exclusive conversation with CE, Prerna Rajpal shares insights on all things bling, Hyderabad's enduring love for luxury jewellery, and more. Excerpts What inspired you to bring Amaris to Hyderabad? We've been coming to Hyderabad for almost three years for exhibitions and pop-ups. The love we've received from the city has been tremendous. I also noticed a gap in the market — while there are traditional jewellers, their pieces are usually for lockers and big celebrations. I felt there was space for jewellery that moves with you — designed for the modern woman, whether she's going to work, brunch, or dinner. After three years of building a presence, we decided to set up a permanent establishment here. How did you choose this specific location on Road Number 10, Banjara Hills? We've always aligned ourselves with big designers because designer clothing and designer jewellery go hand in hand. Road Number 10 in Banjara Hills is a hub for luxury fashion, making it a perfect fit for Amaris. After several trips and exploring options, this location just felt right.
Fashion Network
14-05-2025
- Business
- Fashion Network
Amaris launches first flagship jewellery store in Hyderabad
Contemporary fine jewellery brand Amaris has opened its first flagship store outside New Delhi on the occasion of its tenth anniversary. Located in Hyderabad's Banjara Hills, the new boutique signals the beginning of the brand's national retail expansion. 'Launching our flagship in Hyderabad is both a strategic and deeply personal milestone,' said Amaris Jewels' founder and creative director Prerna Rajpal in a press release. 'This city's design legacy, discerning clientele, and celebration of individuality in luxury make it the perfect place to begin our next chapter.' To mark the launch, Amaris introduced 'Hyphen', a capsule collection exclusive to the Hyderabad store. Featuring Zambian emeralds, kunzites, tourmalines, and F-G colour diamonds, the line is designed to celebrate the convergence of heritage and modernity. The opening event was attended by guests including Sudha Reddy, Bobby Kandhari, and Kamala Anagani, among others. The new Hyderabad store measures 2,750 square feet and is divided into three curated segments: 'On The Go' for everyday essentials, 'Glitterati' for cocktail jewellery, and 'Heritage' for bridal and heirloom pieces. An invitation-only VIP Lounge adds a private styling zone with early access to limited collections and bespoke services. Interactive digital touchpoints and the signature Amaris Blue Wall are included to reflect the brand's design-led, digital-first approach.
Fashion Value Chain
13-05-2025
- Business
- Fashion Value Chain
Amaris Opens Flagship Hyderabad Boutique, Marks 10-Year Milestone
Celebrating a decade of redefining modern Indian luxury, Amaris by Prerna Rajpal launched its first flagship boutique outside Delhi, setting foot in Hyderabad's upscale Banjara Hills. This new space marks the beginning of Amaris' pan-India expansion strategy. Spanning 2,750 sq. ft., the store offers a fully immersive retail experience—mirroring the expressive and design-conscious Amaris woman. The boutique features three core jewellery categories: On The Go – elevated essentials for daily wear Glitterati – bold cocktail pieces Heritage – bridal and heirloom collections An invitation-only VIP lounge, interactive displays, and the brand's signature Amaris Blue Wall add to the experiential design ethos. To commemorate the launch, Amaris introduced 'Hyphen', an exclusive Hyderabad capsule collection. Designed as a tribute to convergence—north meets south, tradition meets modernity—the line features dramatic pieces with Zambian emeralds, kunzites, tourmalines, and F-G color diamonds. Founder Prerna Rajpal shared, 'Hyderabad's rich design heritage and sophisticated audience make it the ideal city for our flagship debut. With 'Hyphen' and our immersive new space, we're celebrating jewellery as self-expression—bold, timeless, and deeply personal.' The launch event saw the presence of Sudha Reddy, Bobby Kandhari, Archie Paranji, Dr. Manjula & Dr. Kamala Anagani, Dr. Kavitha Kovi, and Sumana Paruchuri, adding a glamorous touch to the brand's landmark celebration.
