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Time of India
9 hours ago
- Entertainment
- Time of India
Mastercard partners with EVA Live to bring 20+ music shows across India
In a major boost to India's live entertainment scene, Mastercard has partnered with EVA Live to deliver more than 20 music and performance events across the country between October and December 2025. The lineup includes global stars such as Enrique Iglesias, A.R. Rahman, and DJ Tiësto. The initiative will kick off on October 30 in Mumbai with the return of pop icon Enrique Iglesias, marking his first performance in India in 13 years. The series will also feature performances across various genres including Bollywood, classical, and electronic, aimed at uniting audiences through shared cultural experiences. This collaboration marks Mastercard's debut in the performing arts sponsorship space in South Asia. The payments giant will offer cardholders early ticket access, exclusive discounts, and curated fan experiences—such as meet-and-greets with artists and entry to Mastercard lounges. These benefits will be available to Mastercard users in India, Sri Lanka, and Bangladesh, as well as global travelers. 'India's love for entertainment—especially music—is unparalleled, deeply emotional, spiritual, and cultural,' said Gautam Aggarwal, Division President, South Asia at Mastercard. 'Mastercard's collaboration with EVA Live is designed to create unforgettable moments that connect with people's hearts and leave lasting memories. At the same time, it strengthens brand engagement and fuels the passion economy.' Cardholders can purchase tickets using any Mastercard product—credit, debit, or prepaid—and can access additional exclusive perks through Mastercard's platform Live Events Julie Nestor, Executive Vice President, Marketing & Communications, Asia Pacific at Mastercard, said, 'Mastercard has built a powerful global legacy of connecting people to priceless possibilities—through our long-standing collaboration across a range of passion categories globally, including music and entertainment. This collaboration with EVA Live extends this legacy to India in a way that's immersive, inclusive, and deeply rewarding for our cardholders.' EVA Live, known for producing music events in India and abroad, will manage the logistics and execution of the concert series. 'This seminal collaboration with Mastercard heralds a transformative era for live music in India,' said Deepak Chaudhary, Founder & Managing Director, EVA Live. 'By synergistically combining our proven expertise in executing large-scale, impactful events with Mastercard's expansive global footprint and unwavering commitment to delivering priceless experiences, we are poised to significantly elevate the national live music scene and cultivate deeper connections between fans and the artists they deeply admire.' Mastercard has been a longstanding supporter of the global music industry, sponsoring major events such as the GRAMMY Awards, Latin GRAMMY Awards, and BRIT Awards. It recently launched its own music album, Priceless, aimed at mentoring emerging artists.


Economic Times
9 hours ago
- Entertainment
- Economic Times
Mastercard partners with EVA Live to bring 20+ music shows across India
Mastercard is collaborating with EVA Live to host over 20 music events across India. The events will take place between October and December 2025. Global stars like Enrique Iglesias, A.R. Rahman, and DJ Tiesto are scheduled to perform. Mastercard cardholders will get early ticket access and exclusive discounts. This partnership marks Mastercard's entry into performing arts sponsorship in South Asia. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads In a major boost to India's live entertainment scene, Mastercard has partnered with EVA Live to deliver more than 20 music and performance events across the country between October and December 2025. The lineup includes global stars such as Enrique Iglesias, A.R. Rahman, and DJ Tië initiative will kick off on October 30 in Mumbai with the return of pop icon Enrique Iglesias, marking his first performance in India in 13 years. The series will also feature performances across various genres including Bollywood, classical, and electronic, aimed at uniting audiences through shared cultural collaboration marks Mastercard's debut in the performing arts sponsorship space in South Asia. The payments giant will offer cardholders early ticket access, exclusive discounts, and curated fan experiences—such as meet-and-greets with artists and entry to Mastercard lounges. These benefits will be available to Mastercard users in India, Sri Lanka, and Bangladesh, as well as global travelers.'India's love for entertainment—especially music—is unparalleled, deeply emotional, spiritual, and cultural,' said Gautam Aggarwal, Division President, South Asia at Mastercard. 'Mastercard's collaboration with EVA Live is designed to create unforgettable moments that connect with people's hearts and leave lasting memories. At the same time, it strengthens brand engagement and fuels the passion economy.'Cardholders can purchase tickets using any Mastercard product—credit, debit, or prepaid—and can access additional exclusive perks through Mastercard's platform Nestor, Executive Vice President, Marketing & Communications, Asia Pacific at Mastercard, said, 'Mastercard has built a powerful global legacy of connecting people to priceless possibilities—through our long-standing collaboration across a range of passion categories globally, including music and entertainment. This collaboration with EVA Live extends this legacy to India in a way that's immersive, inclusive, and deeply rewarding for our cardholders.'EVA Live, known for producing music events in India and abroad, will manage the logistics and execution of the concert series.'This seminal collaboration with Mastercard heralds a transformative era for live music in India,' said Deepak Chaudhary, Founder & Managing Director, EVA Live. 'By synergistically combining our proven expertise in executing large-scale, impactful events with Mastercard's expansive global footprint and unwavering commitment to delivering priceless experiences, we are poised to significantly elevate the national live music scene and cultivate deeper connections between fans and the artists they deeply admire.'Mastercard has been a longstanding supporter of the global music industry, sponsoring major events such as the GRAMMY Awards, Latin GRAMMY Awards, and BRIT Awards. It recently launched its own music album, Priceless, aimed at mentoring emerging artists.


India Today
10-06-2025
- Entertainment
- India Today
Enrique Iglesias to perform in Mumbai in October: When and where to book tickets
Global pop icon Enrique Iglesias is set to return to India after more than a decade, with a one-night-only concert in Mumbai on October 30, 2025. The highly anticipated event will be held at MMRDA Grounds, BKC, and is expected to draw over 30,000 will be the Spanish superstar's first India performance since his sold-out tour in 2012. The Mumbai concert is being produced by EVA Live in partnership with BEW Live, and is part of Iglesias' global tour that heads to Abu Dhabi for hits like 'Bailando', 'Hero', and 'Tonight (I'm Lovin' You)', Iglesias will perform a career-spanning set that promises a mix of nostalgic anthems and contemporary chart-toppers. The show will feature state-of-the-art production, visuals and immersive experiences, organisers said. When and where to book tickets:Fans can now register on the District App. Ticket sales will roll out in phases:Mastercard Pre-sale Phase 1:Starts: Friday, June 20, 12 PM ISTEnds: Sunday, June 22, 12 PM ISTAvailable on: [ Pre-sale Phase 2:Starts: Sunday, June 22, 12 PM ISTEnds: Friday, June 27, 12 PM ISTAvailable on: District AppGeneral Sale:Begins: Friday, June 27, 5 PM ISTMastercard holders will also gain access to special packages that include artist moments and curated city Iglesias' return a "historic moment", EVA Live founder Deepak Chaudhary said the concert highlights the growing demand for international acts in India. 'With a resurgence of interest in iconic global performers, Enrique's return reaffirms our mission to deliver world-class entertainment,' he has recently hosted global stars such as Coldplay, Maroon 5, Alan Walker, Akon, and Bryan Adams, with more high-profile shows on the horizon, including Travis Scott. You May Also Like