3 days ago
- Entertainment
- Fashion Value Chain
Stitch Fever Hits India with Disney's New Themed Launches
Disney Consumer Products India has launched a lively and expansive merchandise collection to celebrate the release of the Lilo & Stitch live-action film, which hit Indian cinemas on May 23 in English, Hindi, Tamil, and Telugu.
In collaboration with 21 global and Indian brands, the collection includes apparel, accessories, toys, stationery, school gear, and lifestyle essentials inspired by the mischievous charm of Stitch. From toddlers to teens, and from plush toys to tropical-themed coord sets, the campaign brings Stitch's playful energy into everyday fashion and homeware.
Max Fashion offers a vibrant island-inspired range for women and kids, while The Souled Store, Bonkers Corner, and Brand Studio Lifestyle bring bold, graphic-heavy pieces for youth and adults.
MINISO and Hamleys cater to everyday fun with themed accessories and toys, including tumblers, backpacks, plush toys, and keychains. FirstCry, BONKIDS, Vero Moda Girl, and Zara have unveiled new children's lines, blending comfort with personality.
Retail heavyweights like Reliance Trends and Shoppers Stop are also rolling out eye-catching new designs for kids and teens.
Complementing the fashion-led rollout, Striders has introduced Stitch-themed backpacks, lunch boxes, and bottles, while Frank has released creative puzzles to keep young minds engaged.
'Stitch has built a loyal fanbase in India, and this collection reflects that enthusiasm,' said Priya Nijhara, Director of Disney Consumer Products India. 'The partnerships highlight his broad appeal and contagious energy.'
Max Fashion's Deputy CEO, Sumit Chandna, added, 'This is one of our largest character-led collections to date. It represents our decade-long collaboration with Disney and our shared passion for delivering joyful experiences.'
The themed collection celebrates Stitch's enduring popularity and reflects a strong synergy between entertainment and lifestyle branding in India.
