Latest news with #PriyankaGill
Time of India
05-05-2025
- Business
- Time of India
Good Glamm defers April salaries; former employees await final settlements
Beauty products and content company Good Glamm Group has delayed April salaries for its current employees and is yet to clear full and final settlements for former staff amid a cash crunch, with fundraising still pending, people aware of the matter told ET. 'The company is facing a liquidity crunch, and there has been an unexpected delay in the fundraise. HR has informed employees that April salaries will be deferred by a month and will be paid along with May salaries,' one of the persons said. 'Full and final settlements are still pending and clearing them will be a priority once the fundraise comes through,' the person added. Mint first reported the development. In January, the company had also delayed salary payments to a section of its 300-member workforce, startup news site The Arc reported earlier this year. Queries sent by ET did not receive an immediate response from Good Glamm. The Mumbai-based company has been selling or exploring the sale of various portfolio brands as part of its efforts to maintain liquidity and keep operations running during a turbulent period. On April 11, ET reported that Good Glamm is in advanced talks to sell its media and influencer talent management arm, MissMalini Entertainment, to marketing agency Creativefuel. In February, the company sold feminine hygiene brand Sirona for approximately Rs 150 crore—significantly below its original acquisition price of around Rs 450 crore. It also offloaded digital media subsidiary ScoopWhoop to Bengaluru-based agency WLDD at a valuation of Rs 18–20 crore, a fraction of the Rs 100 crore it paid to acquire the brand in 2021. The company has also explored stake sales in other assets, including personal care brands Organic Harvest and The Moms Co, as well as content platform POPxo. Formed in 2021 through the merger of Darpan Sanghvi's MyGlamm (founded in 2017), Priyanka Gill's POPxo (2013), and Naiyya Saggi's BabyChakra (2015), the Good Glamm Group has witnessed a series of senior-level exits in the recent past. In May 2024, Sukhleen Aneja, CEO of its D2C arm, The Good Brands Co, moved to beauty e-tailer Nykaa . Gill stepped into a venture partner role at Kalaari Capital before launching her own lab-grown diamond brand, Coluxe, while Saggi is launching a new startup in the consumer electronics space. Good Glamm last raised $30 million in a flat round from existing investors, including Warburg Pincus, Prosus, Bessemer Venture Partners, and Accel .
Time of India
03-05-2025
- Business
- Time of India
Startups must drive their own demand before relying on online marketplaces: Priyanka Gill
Online marketplaces like Amazon and Swiggy Instamart are useful for order fulfilment but not for creating brand demand, said Priyanka Gill , founder and CEO of lab-grown diamond jewellery brand Coluxe . Speaking at a recent panel on 'Disrupting ecommerce: Reimagining Business Models with Scale', Gill said startups, especially operating in the B2C model, should first build demand through their own websites, apps, or social media before relying on third-party platforms. 'You can't depend on marketplaces to attract customers. Brands must create their own pull,' she said. 'If 75 per cent of your sales come from just one marketplace, that's risky—you could easily be replaced by a competitor.' Gill warned that quick commerce platforms, while helpful for sales, do not build brand loyalty. 'These platforms serve immediate needs, but customers won't remember you unless you engage them directly,' she said. Instead, she suggested using artificial intelligence (AI) and digital tools to create owned content and strengthen direct customer relationships. "If your brand has done the work, customers will go the extra mile. But it's on us to build that relationship from the start," Gill added. Shifting consumer behaviour As brands compete for consumer attention and loyalty, Gill, who was also founder of POPxo and cofounder of Good Glamm Group, pointed out a major change in Indian consumer behaviour. Gill noted a shift in buyer behaviour, with shoppers now caring about sustainability and ethical sourcing, especially in premium categories like jewellery. 'Indian consumers are no longer just looking for the cheapest option. They want brands that align with their values,' she said. Meanwhile, influencer marketing has become an increasingly important tool for brands. Moving beyond the initial focus on follower numbers, the industry now emphasises trust-based engagement. Relatable influencers, who resonate more personally with audiences, are outperforming celebrities in driving consumer action. Founders to take ownership Considering the lack of utility of quick commerce platforms in providing a competitive edge, Gill urged brands to understand the importance of initiating and controlling the conversation with consumers. 'In today's digital landscape, with the advent of generative AI and the ability to create large amounts of content, it's our responsibility as brand owners to ensure that we're not just participating in the conversation but leading it,' she said. With AI making content creation easier, Gill urged founders to actively shape their brand's messaging rather than leaving it to third parties. 'If you rely only on marketplaces for visibility, you miss the chance to build real loyalty,' she said. 'Your brand must lead the conversation, not just be part of it.'
Time of India
02-05-2025
- Business
- Time of India
Startups must drive their own demand before relying on online marketplaces: Priyanka Gill
Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Popular in TechMore ≫ Online marketplaces like Amazon and Swiggy Instamart are useful for order fulfilment but not for creating brand demand, said Priyanka Gill , founder and CEO of lab-grown diamond jewellery brand Coluxe Speaking at a recent panel on 'Disrupting ecommerce: Reimagining Business Models with Scale', Gill said startups, especially operating in the B2C model, should first build demand through their own websites, apps, or social media before relying on third-party platforms.'You can't depend on marketplaces to attract customers. Brands must create their own pull,' she said. 'If 75% of your sales come from just one marketplace, that's risky—you could easily be replaced by a competitor.'Gill warned that quick commerce platforms, while helpful for sales, do not build brand loyalty. 'These platforms serve immediate needs, but customers won't remember you unless you engage them directly,' she she suggested using artificial intelligence (AI) and digital tools to create owned content and strengthen direct customer relationships. "If your brand has done the work, customers will go the extra mile. But it's on us to build that relationship from the start," Gill brands compete for consumer attention and loyalty, Gill, who was also founder of POPxo and cofounder of Good Glamm Group, pointed out a major change in Indian consumer noted a shift in buyer behaviour, with shoppers now caring about sustainability and ethical sourcing, especially in premium categories like jewellery.'Indian consumers are no longer just looking for the cheapest option. They want brands that align with their values,' she influencer marketing has become an increasingly important tool for brands. Moving beyond the initial focus on follower numbers, the industry now emphasises trust-based engagement. Relatable influencers, who resonate more personally with audiences, are outperforming celebrities in driving consumer the lack of utility of quick commerce platforms in providing a competitive edge, Gill urged brands to understand the importance of initiating and controlling the conversation with consumers.'In today's digital landscape, with the advent of generative AI and the ability to create large amounts of content, it's our responsibility as brand owners to ensure that we're not just participating in the conversation but leading it,' she AI making content creation easier, Gill urged founders to actively shape their brand's messaging rather than leaving it to third parties.'If you rely only on marketplaces for visibility, you miss the chance to build real loyalty,' she said. 'Your brand must lead the conversation, not just be part of it.'
