4 days ago
'There Will Be Deaths': Why French Retailers Are Sounding the Alarm on China's Temu and Shein
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After clothing, the two Asian platforms Temu and Shein have successfully extended their offer to new product areas. Distributors are now sounding the alarm.
'If nothing changes in the next two to three years, there will be retail deaths,' warns Emmanuel Le Roch, general delegate of the Procos federation, which represents 310 specialist retailers with sales of 110 billion euros. In their crosshairs: Temu and Shein.
In just a few years, these Chinese e-commerce sites have conquered hundreds of millions of consumers around the world with low-priced items of all kinds, including toys, home decoration, and small furniture items. After ready-to-wear, these two formidable competitors are progressively attacking other areas of commerce, making more and more French retailers tremble.
"Like clothing, the market for small decorative items is the hardest hit. But today, almost all retail segments are affected, from hardware to electronics to small household appliances," Le Roch says. All these small products sold on Chinese platforms are nibbling away at the market share of retail players. This share remains small, but it's enough to make them even more…
