Latest news with #ProjectFireBuddies
Globe and Mail
2 days ago
- Business
- Globe and Mail
Digital Silk Launches Purpose-Driven Web Design for Project Fire Buddies, Fueling Engagement and Community Support
Miami, Florida--(Newsfile Corp. - June 12, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites and digital marketing campaigns, has launched a new purpose-led digital platform for Project Fire Buddies. This non-profit organization partners with fire departments across the U.S. to bring joy to children battling critical illnesses. The website revamp is part of Digital Silk's mission to support cause-based organizations through strategic web design that fosters engagement and community involvement. Bringing Joy Online: Project Fire Buddies' Mission Comes to Life Through Engaging New Website To view an enhanced version of this graphic, please visit: From February 6 to May 6, 2025, the new website achieved impactful early results: +16.2% increase in average engagement time per user, showing visitors are connecting more deeply with the content +37.4% rise in engagement events such as clicks and scrolls across pages +3.8% increase in organic and direct traffic, despite a decline in total users Over 13.3K pageviews driven by the homepage and the "Chapters" section, indicating interest in the organization's reach and mission The redesign aimed to tell the Project Fire Buddies story through an intuitive, emotionally resonant interface with clear calls to action for support and participation. The full case study is available at: Human-Centered Website Development Enhancing Visibility and Support Digital Silk built the platform with accessibility, ease of navigation and emotional storytelling at its core. The homepage, mission and chapter pages now deliver a more immersive journey, helping to inform, inspire and mobilize visitors. "Project Fire Buddies is more than a website – it's a movement," said Gabriella Garcia, Senior Project Manager at Digital Silk. "Our team worked closely with their leadership to create a site experience that would amplify their impact and encourage more people to get involved." Key Results from the Digital Transformation The platform's performance metrics over its first 90 days show promising signs of long-term success and support for the non-profit's mission: Average session duration rose, indicating content relevance and design effectiveness Users interacted more with key calls to action, increasing potential for donations and volunteer involvement Direct and organic traffic grew, a strong indicator of improved visibility and search presence About Project Fire Buddies Project Fire Buddies was created by local firefighters to build relationships and boost the morale of critically ill children. By expanding across multiple fire departments, Project Fire Buddies developed a national presence — now supported by a centralized and engaging online platform built by Digital Silk. About Digital Silk Digital Silk is an award-winning Miami web design agency focused on growing brands online. With a team of seasoned experts, Digital Silk delivers industry-leading digital experiences through strategic branding and cutting-edge web design to support engagement and visibility through custom marketing strategies.
Yahoo
21-02-2025
- General
- Yahoo
Loves Park Fire program offers once-in-a-lifetime experience to critically ill children
LOVES PARK, Ill. (WTVO) — Loves Park Firefighter Capt. Kara Schneider said the thing kids most look forward to when meeting her is a ride in a fire truck. That's why the fire department is taking part in a new program, to offer once-in-a-lifetime experiences to critically ill children. ' is an organization that's run by firefighters. It's a not-for-profit organization that provides once-in-a-lifetime experiences to critically ill children,' Schneider said. The nonprofit was started in 2016 and has helped over 700 children nationwide. Last year, the organization expanded its participating departments by over 500%. Loves Park Fire became the first in the area to join the program. 'We're hoping to help as many kids as we can get. So this is why we're really trying to push this is because We really want to get out there in the community. We want to be involved with these kids, this life,' Schneider said. The fire department has hosted fundraising events for Project Fire Buddies, but is looking for local children in need of a morale boost. 'That can be anything from helping them with a birthday celebration or Christmas just to kind of lighten up their holidays and things that can help them feel celebrated even when they're going through a critical illness,' said Loves Park Fire's communications manager, Alyssa Thompson. Schneider also said she hopes the involvement from the Loves Park Fire Department will start a Stateline-area movement. 'We're hoping that maybe our involvement will kind of bring everybody else and maybe some of the neighboring departments that may have an interest in it that maybe they'll see this and they'll get involved as well,' she said. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
