09-02-2025
Women Spark and PLAYBOOK Launch the First-Ever Prosperity Lounge at LEAP
Women Spark, powered by PLAYBOOK, has announced the launch of the Prosperity Lounge at LEAP, an initiative designed to advance women's leadership in technology, entrepreneurship, and investment. This collaboration includes significant contributions from partners Vista Equity Partners ('Vista'), a global investment firm focused exclusively on enterprise software, data and technology-enabled businesses, and Midis Group, reinforcing a shared commitment to driving change within the tech and investment industries. Hosted at LEAP's global platform for innovation and future technologies, the Prosperity Lounge represents a strategic effort to integrate women more profoundly into the economic fabric of the region.
The Prosperity Lounge at LEAP will focus on women in entrepreneurship and investment, offering a space for dialogue, mentorship, and networking. The event will feature sessions inspired by TED Talks and expert panels, addressing the challenges and opportunities for women in these fields.
Wafa AlObaidat, Founder & CEO of PLAYBOOK, will kick off the event with a keynote, discussing the lounge's goal to support women's roles in technology and investment. A fireside chat with Deemah Al Yahya, Founder of Women Spark, will explore the importance of networking in driving growth and innovation.
Vista, a partner in the lounge, will lead a day of programming focused on empowering women leaders in technology. Fadi Matta from Midis Group will discuss IT solutions for business growth, while Ali AlShankiti will talk about the role of digital transformation in scaling businesses.
Other sessions will cover leadership in AI, with speakers like Dr. Wareed Alenaini and Eryn Peters, and explore regional market expansion. Sara Zare will also share insights on the gender gap in STEM fields in the Middle East compared to Western countries.
The event will wrap up with closing remarks from Shreya Rammohan, Co-Founder & CGO of PLAYBOOK.
This initiative not only aligns with LEAP's vision to spotlight transformative ideas but also significantly contributes to shaping an inclusive economic and technological future in Saudi Arabia and beyond.
