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Yahoo
29-05-2025
- Business
- Yahoo
Intuit Announces National Winners of 2025 Intuit Hour of Finance Challenge
Six schools recognized for leadership in financial education MOUNTAIN VIEW, Calif., May 29, 2025--(BUSINESS WIRE)--Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced the six national winners of its 2025 Intuit Hour of Finance Challenge — a nationwide initiative that encouraged middle and high school students to spend at least one hour on financial education during Financial Literacy Month in April. The Intuit Hour of Finance Challenge engaged tens of thousands of students across all 50 states through Prosperity Quest, a free, interactive game designed to introduce budgeting, saving, and financial decision-making skills. Today's announcement honors three high schools and three middle schools whose students led the nation in engagement, enthusiasm, and impact and developed essential financial literacy skills through interactive activities with real-world product simulations. "Financial literacy is foundational to long-term success," said Dave Zasada, Vice President of Education and Corporate Responsibility at Intuit. "Through the Intuit Hour of Finance Challenge, we are not just teaching students about money, we are empowering them to take control of their futures. These national winners demonstrated that students can develop the confidence and skills they need to thrive with the right tools and support." High School Winners: James Madison High School – North East ISD (San Antonio, Texas) Southwest Miami Senior High School – Miami-Dade County Public Schools (Miami, Florida) Laurel Highlands High School – Laurel Highlands School District (Uniontown, Pennsylvania) Middle School Winners: Independence Middle School – School District of Palm Beach County (Palm Beach, Florida) Toby Johnson Middle School – Elk Grove Unified School District (Elk Grove, California) Fitzgerald Middle School – Pinellas County Schools (Largo, Florida) "Financial literacy is essential not just for school, but for life," said Jeremy Bryson, business teacher at Laurel Highlands High School in Uniontown, PA. "Participating in the Intuit Hour of Finance Challenge gave our students a unique opportunity to practice real-world financial decision making in a way that was both engaging and empowering. As educators, we talk a lot about preparing students for what's next, but this challenge gave students the tools to start building that future now. We're incredibly proud of our students' dedication and honored to be recognized as a national winner." This year's Intuit Hour of Finance challenge had more than 800 educators and nearly 40,000 students at 700 unique schools and organizations across all 50 states. The winning schools will be celebrated with national recognition and Chromebooks for their classrooms. In addition, Intuit is recognizing 50 state-level winners for their performance in the challenge and for continuing the conversation around financial literacy in their communities. The Challenge builds on Intuit's broader commitment to financial education through Intuit for Education, a free program that has reached more than three million students nationwide with interactive, standards-aligned lessons in personal and entrepreneurial finance. The Intuit for Education real-world simulations are powered by Intuit's suite of products—including TurboTax, Credit Karma, QuickBooks, and Mailchimp—to help students gain real-world experience and practical skills. To learn more about the Hour of Finance Challenge and explore free resources for educators, visit About Intuit Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at and find us on social for the latest information about Intuit and our products and services. View source version on Contacts Press contactKeri Danielskipress@ Error in retrieving data Sign in to access your portfolio Error in retrieving data


Forbes
02-04-2025
- Business
- Forbes
Intuit Celebrates Financial Literacy Month With Saweetie, Lou Williams
Intuit Dome was alive with energy as hundreds of students from the LA school district gathered for the launch of this year's Hour of Finance Challenge by Intuit For Education, kicking off Financial Literacy Month on April 1. It is part of the company's nationwide Financial Literacy Forum series which began during Super Bowl Week in New Orleans last February, with previous stops in San Francisco and Washington D.C. This time, it was hosted in partnership with the L.A. Clippers. The event started around 9:30 AM with students filing in, eager to take part in the day's activities. Dave Zasada, Intuit's V.P. for Education and Corporate Responsibility gave a few remarks on the importance of financial literacy and how the Hour of Finance challenge and Intuit's interactive games and simulations can help introduce core personal finance concepts to young people in a fun and engaging way. And engage they did. There was a trivia game that introduced the theme of financial education. Then, Saweetie performed, to the excitement of the participants. A highlight of the event was the influencer panel with Saweetie and former L.A. Clipper Lou Williams. Their appearance was part of Intuit's strategy to connect with young people through familiar voices. The panel was a candid conversation about money, success, and the financial lessons they've learned along the way. The students were particularly engaged during the Q&A, with one student asking Lou Williams about his biggest financial regret. 'I bought a bunch of cars—14 or 15 at one point,' Lou admitted, much to the laughter of the crowd. Saweetie shared lessons from her own financial mistakes, advising students to avoid impulse buying. 'If you find something you love when shopping, just put it on hold and come back a week later. If you still want it after a week, then buy it,' she said. After the panel, there were break out sessions where students had the opportunity to dive into financial challenges like Prosperity Quest, a game that simulates money management in real-life scenarios. They also participated in a tax challenge, engaging with tools like TurboTax to complete mock tax returns. Many students seemed particularly drawn to these sessions, especially when they realized they were using the same tools that real people and businesses rely on every day. As I participated in the Prosperity Quest game myself, I was reminded of how powerful it can be to gamify education. Not only was it fun, but it was also a practical exercise in managing finances—something that many students will be doing in just a few years. Whether it was using Credit Karma to manage credit scores or QuickBooks for bookkeeping, the event provided real-world applications for the financial tools they were learning about. What stood out most to me was how the event effectively kept the students engaged. The inclusion of celebrities like Saweetie and Lou Williams, both of whom shared relatable financial stories, kept the students' attention and made the lessons feel more personal. It was evident that these students—many from minority backgrounds—could see themselves in the stories of these successful individuals, making the advice and tools all the more relevant. Intuit's commitment to making financial literacy education accessible, fun, and useful was clear throughout the event. By connecting the dots between real-life financial tools and gamifying the learning process, they created an experience that was both educational and enjoyable. As I walked away from the Intuit Dome, I couldn't help but think that these students—armed with knowledge and the right tools—are now better prepared to make smarter financial decisions in their futures.