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Nizwa: Bridging sustainable development and heritage
NIZWA: The Wilayat of Nizwa in the Governorate of Al Dakhiliyah stands as one of Oman's most prominent cultural and touristic destinations, renowned for its rich historical legacy and archaeological landmarks that chronicle significant chapters of the nation's past.
The iconic Nizwa Fort dominates the historical landscape as a masterpiece of traditional Omani architecture. Adjacent to the fort, the vibrant Nizwa Souq showcases exceptional local craftsmanship, from intricately forged daggers and handcrafted silverware to traditional markets selling livestock, fresh produce and artisanal goods.
Falaj Daris, recognised on Unesco's World Heritage list as one of Oman's largest aflaj irrigation systems, represents another jewel in Nizwa's heritage crown. This ancient water network sustains extensive agricultural lands while demonstrating centuries-old Omani ingenuity in sustainable water management. The recent development of a public garden within the falaj has further enhanced its ecological and touristic value.
Nizwa's strategic geographical location, combined with its diverse topography of wadis, mountains and verdant oases, has established it as a prime destination for cultural and eco-tourism. These natural assets, along with progressive development initiatives, have positioned the Wilayat of Nizwa as an attractive investment hub for tourism and infrastructure projects.
Nizwa has achieved remarkable progress in sustainable development through strategic initiatives. These initiatives have further enhanced urban infrastructure and quality of life.
Significant development projects currently under way include Al Dakhiliyah Square launched earlier this year, an Integrated Public Transport Station, and restoration works in Harat Al Aqr. The Public Garden Project has reached 40 per cent completion, collectively aiming to elevate Nizwa's status as Oman's premier cultural-tourism destination while creating new economic opportunities.
Harat Al Aqr has transformed into a flagship example of youth empowerment, hosting 78 entrepreneurial ventures that have generated over 300 jobs for young Omanis.
The Wilayat of Nizwa is an attractive investment hub for tourism and infrastructure projects
Shaikh Saleh bin Dhiyab al Rubaiee, Wali of Nizwa, said that developmental projects are strategically designed to strengthen local economies while preserving cultural heritage. He highlighted how historical neighbourhood restoration forms a cornerstone of Nizwa's economic strategy, serving the dual purpose of safeguarding cultural identity through architectural conservation while creating employment via tourism and SME development.
Nizwa Industrial City, under the Public Establishment for Industrial Estates (Madayn), represents another facet of Nizwa's growth with 186 operational projects, attracting RO 504 million in cumulative investments and generating 6,100 jobs with a 45-per cent Omanisation rate.
Ishaq bin Ibrahim al Kharousi, acting Director-General, revealed Madayn's upcoming RO 1.2 million Entrepreneurial Complex and ongoing studies for an integrated residential zone within the industrial city.
Ahlam bint Hamad al Qasabiyah, Director of the Heritage and Tourism Department in Al Dakhiliyah Governorate, outlined the ministry's comprehensive SME support programmes including streamlined licensing procedures, specialised training initiatives and incentive packages for heritage hospitality ventures.
She noted how the conversion of historical homes into heritage inns perfectly illustrates the purple economy approach, citing 600,000 visitors to Harat Al Aqr in the first quarter of 2023 as evidence of this model's success in merging cultural preservation with economic viability. The ministry continues to prioritise fortress restorations and historical documentation to enhance Oman's sustainable tourism offerings while safeguarding intangible cultural heritage.
This comprehensive development approach positions Nizwa as a model for balanced sustainable growth, creating new opportunities while maintaining the unique identity. — ONA
