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Time Business News
05-05-2025
- Business
- Time Business News
ZardozList.com Unveils Proven Framework to Rebuild Brand Reputations After a Crisis
GENEVA, SWITZERLAND — In the hyperconnected digital age, where viral outrage can tank a brand overnight, recovering from a public scandal isn't just about damage control—it's about strategic rebirth. Enter a Geneva-based reputation management and crisis PR firm that has built a global reputation for guiding brands through their darkest moments and into renewed public trust. Whether responding to social media backlash, product failures, or ethical missteps, ZardozList provides the blueprint for brand survival and comeback. Their tools blend social psychology, digital PR, and cutting-edge technologies such as geo-fencing and influencer engineering—turning reputational breakdowns into revitalized brand loyalty. Why Reputation Matters More Than Ever A 2024 study by the Public Relations Society of America (PRSA) found that 85% of consumers will permanently abandon a brand following a major scandal, regardless of apologies. This underscores the delicate nature of public trust. 'Today, brand equity is fragile,' says a ZardozList crisis specialist. 'You can build it over a decade—and lose it in a day. Our job is to help you get it back, stronger and smarter.' ZardozList's Six-Step Reputation Recovery Framework ZardozList's recovery process is based on a proven six-step system that has been used to rehabilitate global corporations, fashion labels, tech startups, and even celebrities. It emphasizes transparency, accountability, and proactive community re-engagement. 1. Respond Quickly and Authentically A brand's silence in the first 48 hours of a crisis can be more damaging than the original issue. ZardozList urges clients to issue genuine, immediate responses to control the narrative. Case Study: In 2023, a major airline's mishandling of a passenger went viral. Within 12 hours of working with ZardozList, the CEO issued a public apology, and new customer service policies were introduced. The company's trust score began to rebound within a month. 2. Own the Mistake Consumers can forgive error—but not evasion. Accepting responsibility, even when lawyers advise otherwise, is crucial. Example: A global food manufacturer faced a contamination scare in 2022. Instead of denying involvement, they worked with ZardozList to implement a recall, publicly disclose test results, and overhaul their safety procedures. Consumer loyalty held firm. 3. Follow Through With Real Action ZardozList reinforces that apologies mean little without reform. Clients are encouraged to make impactful moves—donations, service changes, structural reforms—to show commitment to improvement. Example: A European bank breached client data protocols. Under ZardozList's guidance, it offered free identity theft protection, conducted a data audit, and launched a public education series on cybersecurity. 4. Remain Calm on Social Media Nothing escalates a PR disaster faster than a reactive tweet. ZardozList trains clients in digital discipline—transforming public firestorms into controlled dialogue. Their digital response strategy includes: Private resolution channels (DM, email, hotline) AI-monitored sentiment alerts Scheduled tone-checked messaging by PR experts 5. Commit to a Long-Term Strategy One press release won't save a brand. ZardozList outlines a 6–12 month recovery plan including: Monthly sentiment tracking Community outreach programs Brand ambassador partnerships Reputation audits every quarter 6. Empower the Internal Team Your frontline workers are your brand's reputation ambassadors. ZardozList trains internal staff on how to speak about the crisis, answer tough questions, and remain aligned with the brand's updated mission. Preparedness Is the Best Protection The modern PR landscape isn't about reacting—it's about preparing. ZardozList offers proactive services to ensure clients are crisis-ready, including: 📘 Custom Crisis Playbooks 🧠 Influencer Support Networks 📊 AI-Driven Social Listening Systems 🎯 Geo-Fencing for Targeted Messaging 'Every brand will face its moment of reckoning,' says a senior strategist at ZardozList. 'We're here to make sure that moment becomes a turning point—not a tombstone.' Retail Redemption: A 2024 Case Study In 2024, a European fashion retailer faced fierce backlash over a culturally insensitive ad campaign. Social media exploded with criticism, and #BoycottBrandX trended across Europe. ZardozList mobilized in less than 48 hours. 🎥 The CEO issued a personal apology via video on all platforms. 👥 An inclusive marketing council was launched to vet future messaging. 🛑 All ad campaigns were frozen for reevaluation. 📍 Geo-fenced influencer outreach and community re-engagement began in impacted regions. Six months later: 📈 Sentiment increased by 72% 💶 Revenue returned to pre-crisis levels 👑 Brand regained its lead among Gen Z consumers 💬 'Without ZardozList, we'd have collapsed. They didn't just rebuild our reputation—they reinvented our relationship with our customers,' said the retailer's CEO. Post-Crisis Protocols: Staying Clean After the Storm Even after a reputation has been repaired, the risk of relapse is real. ZardozList advises brands to integrate these post-crisis safeguards: 1. Monitor 24/7 Using custom dashboards, ZardozList tracks brand mentions, sentiment spikes, and influencer trends in real-time. 2. Encourage Internal Whistleblowing Create safe channels for employees to flag concerns before they become public catastrophes. 3. Revisit Crisis Plans Every 6 Months Digital culture shifts fast. Crisis plans should evolve to reflect changing platforms, communities, and risks. 4. Invest in Community and Purpose Charitable work, sustainability initiatives, and inclusive hiring aren't just good PR—they're insurance against reputational collapse. ZardozList Leads the Future of Crisis Communications From Geneva, ZardozList is setting a global standard for crisis PR, digital recovery, and brand renewal. Their team combines veteran strategists with digital engineers and behavioral psychologists to provide holistic brand transformations. Their key differentiators include: 🌐 Geo-fencing-based rebranding campaigns 🧬 Social engineering for audience reconnection 🗣️ Influencer activation protocols 🎯 Deep sentiment analysis and predictive modeling Whether you're a startup reeling from a misstep or a global conglomerate needing damage control, ZardozList doesn't just offer survival—they offer evolution. About ZardozList is a Geneva-based public relations and brand recovery agency specializing in crisis communications, online reputation management, digital PR, and social engineering campaigns. The firm partners with brands across industries to rebuild trust, recover market position, and prepare for future challenges. Contact Information ZARDOZ LIST📧 Email: info@ 🌐 Website:
Yahoo
28-03-2025
- Business
- Yahoo
Erie women in PR unite to share experiences to celebrate Women's History Month
The Northwest Pennsylvania chapter of the Public Relations Society of America celebrated Women's History Month Thursday afternoon. A lunch and learn panel discussion took place featuring regional professionals. Rescued pup Bernard finds loving home after recovering from abuse These local leaders have mastered the skills of public relations, marketing communication and other related fields and shared their experience. The lunch was a chance for participants to network with others in their field. This is the society's second year holding an event like this and they hope to make it annual. City of Erie, ErieBank partner up to boost home ownership 'They share challenges they've faced obstacles they've overcome success as they've had and usually after an hour people leave feeling pretty good and that's our hope,' said Tony Peyronel, president of the NWPA PRSA. Peyronel says 90% of the public relations industry is made up of women and it's important to highlight that. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Associated Press
17-03-2025
- Business
- Associated Press
PRSA-NY 2025 Big Apple Awards Open for Entries
NEW YORK, March 17, 2025 (GLOBE NEWSWIRE) -- The Public Relations Society of America's New York Chapter (PRSA-NY) is now accepting submissions for the 38 th Annual Big Apple Awards, celebrating excellence in communications across the New York metro area. PR professionals, agencies and in-house teams can submit their best campaigns starting today, with early bird discount entry fees available through April 18, 2025. Entries will be accepted until May 11, 2025 at This year's theme, Elevate & Evolve: Honoring PR Excellence in a Changing Landscape, recognizes the industry's ability to navigate shifting media dynamics, new platforms and the impact of innovative technology, like AI, on communications. The awards will spotlight the professionals and campaigns by teams here in New York that have set new benchmarks for creativity, strategy and measurable impact. The annual awards gala will be held in person this September, with details to be announced soon. 'New York City is the world's communications capitol and the Big Apple awards are designed to celebrate the excellent work that professionals in the city do for their clients everyday,' said Ken Kerrigan, APR, President of PRSA-NY. 'From healthcare to professional services to consumer activations, these professionals work tirelessly to elevate public discourse on the issues that matter most, while consistently seeking to evolve how we communicate across both traditional and emerging media channels.' SUBMISSION DEADLINES AND PRICING Entrants can submit campaigns in up to three categories, with savings offered for multiple nominations and an additional 15% early bird discount (code: EARLYBIRD2025) available through April 18. Regular deadline and pricing are as follows: Final Deadline – Sunday, May 11 at 11:59 PM EDT Member 1 Entry: $575 2 Entries: $925 3 Entries: $1,225 Non-Member 1 Entry: $625 2 Entries: $975 3 Entries: $1,275 'The Big Apple Awards will spotlight PR professionals that have risen to the occasion to create innovative campaigns that cut through the clutter,' said Megan Miller, Co-Chair of the PRSA-NY Big Apple Awards. 'Our sponsors and participants are consistently at the forefront of these evolving platforms, embracing challenges and changes to stay ahead, and these achievements deserve to be celebrated at this year's gala that will be a night to remember.' PRSA-NY is grateful for the support of its members and the broader PR community including sponsors Hunter, Edelman, The Stevens Group, The Museum of Public Relations and Notified. To learn more about Big Apple Awards or to volunteer for the event, please visit or contact [email protected]. For sponsorship opportunities, please see here. Nominations for the PRSA-NY 15 Under 35 Awards, which recognize the most inspirational and ambitious young industry talent within the New York City Metro Area, will open later this spring, with generous support from this year's official sponsor, PRophet. JUDGING The awards are read and scored by senior-level PR professionals who dedicate their time to identifying and awarding the best work submitted. The judging panel is comprised of experienced, senior-level PR professionals representing a wide range of disciplines and expertise. Groups of senior professionals judge every Big Apple Award entry objectively. Special care is taken to assure that all judges remain impartial and are not assigned to review nominations that create a conflict of interest. PRSA-NY provides the judges with a consistent set of criteria and score sheets, along with training on our standards and best practices. Judges must have at least five years of PR experience. Submit your nomination to judge here: ABOUT PRSA-NY The New York Chapter of the Public Relations Society of America is the best-established, most substantial and most influential group of public relations professionals in the country. Located in the media capital of the world, PRSA-NY offers to its members top-level career development and education, networking, mentoring and award programs. PRSA-NY serves communications decision-makers at agencies, businesses, nonprofit organizations and public and private institutions. For more information about PRSA-NY, go to Contact:
