Latest news with #PulseiD
Zawya
9 hours ago
- Business
- Zawya
Pulse iD and Loylogic join forces to deliver smarter loyalty engagement
Dubai, UAE: Pulse iD and Loylogic have announced a strategic partnership to reshape how banks, fintechs, and merchants drive customer engagement through loyalty. By bringing together Pulse iD's AI-powered personalization and real-time engagement technology with Loylogic's global reward experiences and marketplace infrastructure, the collaboration creates a next-generation loyalty offering built for the digital-first consumer. Pulse iD enables real-time, context-aware interactions through card-linked offers, location-based triggers, and behavioral AI. Loylogic complements this with deep capabilities in loyalty commerce, including merchant-funded rewards, global fulfillment, and access to a diverse catalog of over 10 million rewards—ranging from merchandise and gift cards to experiences and travel. 'This partnership allows us to combine our engagement technology with a rich global reward inventory,' said Rashindu, Co-founder and Chief Product Officer of Pulse iD. 'Together, we're enabling loyalty programs to move from retrospective rewards to intelligent, real-time engagement that's both personalized and instantly actionable.' 'With Pulse iD's real-time capabilities and Loylogic's reach across 50 million+ loyalty consumers, we're creating a smarter way to engage,' said Gabi Kool, CEO of Loylogic. 'Our strengths in sourcing, fulfillment, and Loyalty-as-a-Media™ ensure that offers are not only hyper-relevant—but also discoverable, scalable, and rewarding for both brands and consumers.' The combined solution unlocks new revenue and engagement opportunities for financial institutions and merchants by offering: AI-driven personalization and behavioral targeting Card-linked, real-time offers embedded in customer journeys Curated, merchant-funded deals across global and local markets Expanded brand exposure via mobile apps, loyalty shops, inflight experiences, and more Announced during Seamless ME 2025, this collaboration reflects a shared vision to evolve loyalty from points-based transactions to real-time, data-powered experiences that deliver measurable value and long-term customer retention. About Loylogic With offices in Switzerland, UAE, India and Latvia, Loylogic is a global leader in rewards commerce, helping brands and loyalty programs maximize customer value through marketplace solutions, global fulfillment, and merchant-funded rewards ecosystem. With a reach of 50M+ consumers and 10M+ rewards, Loylogic powers loyalty growth through choice, scale, and profitability. About Pulse iD Pulse iD helps banks, fintechs, and digital wallets deliver real-time customer engagement using AI and card-linked offers. Operating across multiple global markets, Pulse iD's platform supports over 110 million API calls per month, delivering intelligent, contextual loyalty interactions at scale.
Mid East Info
11 hours ago
- Business
- Mid East Info
Pulse iD and Loylogic Join Forces to Deliver Smarter Loyalty Engagement Through Real-Time Personalization and Global Reward Content
Pulse iD and Loylogic have announced a strategic partnership to reshape how banks, fintechs, and merchants drive customer engagement through loyalty. By bringing together Pulse iD's AI-powered personalization and real-time engagement technology with Loylogic's global reward experiences and marketplace infrastructure, the collaboration creates a next-generation loyalty offering built for the digital-first consumer. Pulse iD enables real-time, context-aware interactions through card-linked offers, location-based triggers, and behavioral AI. Loylogic complements this with deep capabilities in loyalty commerce, including merchant-funded rewards, global fulfillment, and access to a diverse catalog of over 10 million rewards—ranging from merchandise and gift cards to experiences and travel. 'This partnership allows us to combine our engagement technology with a rich global reward inventory,' said Rashindu, Co-founder and Chief Product Officer of Pulse iD. 'Together, we're enabling loyalty programs to move from retrospective rewards to intelligent, real-time engagement that's both personalized and instantly actionable.' 'With Pulse iD's real-time capabilities and Loylogic's reach across 50 million+ loyalty consumers, we're creating a smarter way to engage,' said Gabi Kool, CEO of Loylogic. 'Our strengths in sourcing, fulfillment, and Loyalty-as-a-Media™ ensure that offers are not only hyper-relevant—but also discoverable, scalable, and rewarding for both brands and consumers.' The combined solution unlocks new revenue and engagement opportunities for financial institutions and merchants by offering: AI-driven personalization and behavioral targeting Card-linked, real-time offers embedded in customer journeys Curated, merchant-funded deals across global and local markets Expanded brand exposure via mobile apps, loyalty shops, inflight experiences, and more Announced during Seamless ME 2025, this collaboration reflects a shared vision to evolve loyalty from points-based transactions to real-time, data-powered experiences that deliver measurable value and long-term customer retention.
Yahoo
17 hours ago
- Business
- Yahoo
LifeCard and Pulse iD To Launch Japan's First Hyper-Personalized Credit Card
TOKYO, June 17, 2025 /PRNewswire/ -- LifeCard, one of Japan's leading credit card providers, has partnered with personalization innovator Pulse iD to launch a new generation of credit cards that puts personalization at the heart of the cardholder experience. The rollout begins in September 2025 across LifeCard's 6 million customers, with sign-ups also open to new customers. Built Around You Customers can customize their rewards, benefits, and features—or let Pulse iD's hyper-personalization engine curate options based on spending patterns and lifestyle signals. "This card isn't just a financial product—it's a lifestyle partner that grows with you," said Shinichiro Okuyama, Chief Marketing Officer at LifeCard. "It learns from your habits and evolves with your lifestyle – giving you unparalleled control and value." LifeCard is popular with younger customers — students, recent graduates and young professionals. These customers ascend through many important life stages—from enjoying university life, to entering the workforce and building their careers. As customers' priorities shift, so too their credit card benefits and experiences. The card's flexibility mirror what many Japanese consumers quietly value — platforms with precision that allow deep customization. Dynamic and modular platform Rather than running multiple fixed credit card products, LifeCard now delivers a credit card experience shaped around an individual customer. Powered by Pulse iD's hyper-personalization engine, the system delivers thousands of tailored card journeys across micro-segments. Using smart pricing within gamified rewards, spend tiering and subscription bundles, the card adapts as the cardholder's needs evolve. "Pulse iD is proud to partner with LifeCard to power this transformation in Japan's credit card market," said Alex Topaloski, CEO of Pulse iD. "The financial services industry is moving toward intuitive and adaptive products. Artificial intelligence is increasingly allowing us to deliver these personalized experiences - at scale across millions." About LifeCardLifeCard ( a subsidiary of AIFUL Corporation, offers a wide range of financial services, including credit and prepaid cards, loans, and insurance. Popular among Japan's younger demographic, LifeCard continues to innovate by delivering flexible, future-ready products. About Pulse iDPulse iD ( is a global fintech platform specializing in hyper-personalized rewards and customer engagement. Serving banks, payment networks, fintechs and telcos across multiple regions, Pulse iD powers real-time, behaviour-driven customer experiences. Contact: contact@ View original content: SOURCE Pulse iD
