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Korea Herald
9 hours ago
- Business
- Korea Herald
Thailand makes "New High" in Convention Destination Ranking
Bangkok makes big leap to world's 7th spot, 13 Thai cities make entry in ranking table BANGKOK, June 9, 2025 /PRNewswire/ -- Thailand becomes the top convention destination of the ASEAN region, according to ICCA Country & City Rankings for 2024 Report. A "New High" is achieved when Bangkok exhibits its best performance, ascending to the world's 7 th spot as a city destination for international conventions, a big leap from the 15 th place in 2023, while a total of 13 Thai cities make entry to the ranking table, the highest number the country has ever achieved. The International Congress and Convention Association (ICCA) announced the release of ICCA's latest GlobeWatch Business Analytics – Country & City Rankings for 2024 at IMEX Frankfurt 2025 in Germany. The comprehensive report analyses data from over 11,000 conferences held globally in 2024, highlighting Asia's prominent status as the second most popular region for international meetings, following Europe. According to the report, Thailand hosted a total of 158 international conventions, an increase from 143 in 2023. The number resulted in Thailand moving from the world's 26 th spot in 2023 to the 25 th place in 2024, clinching the 5 th place in Asia Pacific and claiming the number one spot in the ASEAN or Southeast Asian region. The best ever performance is Bangkok. Hosting a total of 115 international conventions, the Thai capital rises to the world's 7 th spot as a city destination, a remarkable increase from the 15 th place in 2023. In Asia Pacific, Bangkok is ranked 3 rd and 2 nd in the ASEAN region. The leading position of Bangkok is reiterated when Cvent also announced in IMEX Frankfurt 2025 its list of 2025 Top Meeting Destinations. For Asia Pacific region, Bangkok is ranked 2 nd after Singapore. The result is based on more than $18B of global sourcing and request-for-proposal (RFP) activity through Cvent's sourcing platforms in 2024, including a record-breaking $16.5B through the Cvent Supplier Network, one of the world's largest venue sourcing marketplaces. Another best ever performance of Thailand is that it is the first time that a high number of 13 Thai cities are listed in ICCA report. Apart from Bangkok, the 12 cities are Chiang Mai (12 conventions), Pattaya (10), Phuket (8), Chon Buri (3), Chiang Rai (2), Pathum Thani (2), Hua Hin (1), Khon Kaen (1), Samui (1), Nakhon Ratchasima (1), Nonthaburi (1) and Pattani (1). Mr. Puripan Bunnag, Senior Vice President and Acting President of Thailand Convention and Exhibition Bureau (TCEB), remarked that: "We are delighted with the overall performance of Thailand, especially Bangkok which made a noticeable rise in the ranking. In this respect, we feel grateful for international professional associations for their trust and confidence in Bangkok. It will further inspire the city and Thai MICE industry to deliver their best to maintain or upgrade their operating standards to meet the evolving needs of the market." TCEB is also proud of the total 13 cities listed in ICCA statistical table, representing the best performance of city diversification the country has ever achieved. It is a strong sign of Thailand's enhanced capacities for conferences. International associations and bodies can now maximize richer choices of locations in Thailand. Each city has their unique cultural setting, which can be crafted to deliver meaningful and memorable experiences for delegates. The establishment of TCEB regional offices in all key regions has now played a part in driving the cities in each region to tap into MICE market and inspiring them to have a position in the map of MICE industry. TCEB believes the result in the ICCA ranking table will be a substantial push factor for Thai cities to elevate themselves to another height, said Mr. Puripan. Thailand MICE – Meet the Magic About TCEB A LEADING AGENCY AT THE FOREFRONT OF THAILAND'S MICE INDUSTRY Established in 2004, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB – the government agency under the supervision of the Prime Minister – has been assigned a role to promote, support and develop business events industry – corporate meetings, incentive trips, conventions, exhibitions, mega events and world festivals. Serving as a strategic partner, TCEB helps deliver creative ideas and solutions to bring success and fulfill the requirements of business events. The overarching goal is to drive Thailand to become a global MICE and mega events destination that can drive the country's strategic industries and national economy.
Korea Herald
23-05-2025
- Business
- Korea Herald
TCEB Unveils "3M" for Business Events at IMEX Frankfurt 2025
BANGKOK, May 21, 2025 /PRNewswire/ -- Thailand Convention and Exhibition Bureau (TCEB) makes a presence at IMEX Frankfurt 2025 with a debut of an initiative "Meet in Thailand: Your Success, Your Moment", offering 3M elements to generate higher value for events. The debut is made during TCEB press conference on May 20, led by Mr. Puripan Bunnag, TCEB Senior Vice President. Mr. Puripan stated: "TCEB is always dedicated to making offerings that meet shifting demands of business world, so that holding events in Thailand can deliver higher value, better return on investment and greater return on experiences. After working in partnership with our stakeholders to overcome economic challenges, we have finally crafted "Meet in Thailand, Your Success, Your Moment" entailing 3M elements - MaxiMICE, Meaningful, Memorable – to offer upgraded resources and new ingredients in Thailand that will give a definition of events in a new light". MaxiIMICE – This idea is to invite clients to explore and maximise new development of products and services or enhanced and upgraded offerings in Thailand. They range from enhanced accessibility due to increased flights, more capable and potential city destinations, new investment in properties, growth of unconventional venues, larger pool of qualified MICE manpower and standard-certified enterprises, richer options of localised experiences to stronger government support. Meaningful – This idea is partly derived from TCEB's policy to advance the performance of MICE industry under the framework of Environmental, Social and Governance (ESG). It offers clients possibilities of making more purposeful events with measurable impacts. Spotlighting on sustainability, Thailand has developed low carbon MICE routes, MICE suppliers certified with sustainable event management, professional bodies in designing, auditing and verifying sustainable performance of events. Furthermore, there are choices of activities designed to involve and benefit local communities in every MICE City and other potential destinations across the country. Memorable - With strong hospitability, adaptability and wealthy cultural assets, Thailand is always in fit state to deliver return on experiences. Thanks to extensive network of stakeholders in the creative sector, event designers, local communities keen in the MICE industry and tech entrepreneurs, Thailand can help clients craft the events with unique cultural immersion and fusion, finely blended business and leisure, tech-driven execution, contribution to local communities, plus a sense of human touch that will make enduring memory. Apart from 3M initiative, TCEB also presented major updates on Thailand's MICE landscape comprising: 15 events from associations and corporations in Europe and the UK landing in Thailand, all 8 major convention and exhibition centers in Bangkok and its suburb being connected directly with BTS Sky Train and MRT Underground Train in May this year, Air France starting direct flights between Paris and Phuket in November 2025 and TCEB support schemes for business events and festivals. Mr. Puripan added that next year in 2026 will be MICE Celebration Year to resonate with Thailand being selected to host a series of important events. Some key ones are International Horticultural Exposition 2026 (Udon Thani Expo), World Congress on Pain, Annual Meeting of the World Bank Group and International Monetary Fund, Global Sustainable Tourism Conference, UFI Asia Pacific Congress. Such large-scale events are a strong indicator of international confidence in Thailand's readiness and potential to make events a success. About TCEB A LEADING AGENCY AT THE FOREFRONT OF THAILAND'S MICE INDUSTRY Established in 2004, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB – the government agency under the supervision of the Prime Minister – has been assigned a role to promote, support and develop business events industry – corporate meetings, incentive trips, conventions, exhibitions, mega events and world festivals. Serving as a strategic partner, TCEB helps deliver creative ideas and solutions to bring success and fulfill the requirements of business events. The overarching goal is to drive Thailand to become a global MICE and mega events destination that can drive the country's strategic industries and national economy.
Yahoo
21-05-2025
- Business
- Yahoo
TCEB Unveils "3M" for Business Events at IMEX Frankfurt 2025
BANGKOK, May 21, 2025 /PRNewswire/ -- Thailand Convention and Exhibition Bureau (TCEB) makes a presence at IMEX Frankfurt 2025 with a debut of an initiative "Meet in Thailand: Your Success, Your Moment", offering 3M elements to generate higher value for events. The debut is made during TCEB press conference on May 20, led by Mr. Puripan Bunnag, TCEB Senior Vice President. Mr. Puripan stated: "TCEB is always dedicated to making offerings that meet shifting demands of business world, so that holding events in Thailand can deliver higher value, better return on investment and greater return on experiences. After working in partnership with our stakeholders to overcome economic challenges, we have finally crafted "Meet in Thailand, Your Success, Your Moment" entailing 3M elements - MaxiMICE, Meaningful, Memorable – to offer upgraded resources and new ingredients in Thailand that will give a definition of events in a new light". MaxiIMICE – This idea is to invite clients to explore and maximise new development of products and services or enhanced and upgraded offerings in Thailand. They range from enhanced accessibility due to increased flights, more capable and potential city destinations, new investment in properties, growth of unconventional venues, larger pool of qualified MICE manpower and standard-certified enterprises, richer options of localised experiences to stronger government support. Meaningful – This idea is partly derived from TCEB's policy to advance the performance of MICE industry under the framework of Environmental, Social and Governance (ESG). It offers clients possibilities of making more purposeful events with measurable impacts. Spotlighting on sustainability, Thailand has developed low carbon MICE routes, MICE suppliers certified with sustainable event management, professional bodies in designing, auditing and verifying sustainable performance of events. Furthermore, there are choices of activities designed to involve and benefit local communities in every MICE City and other potential destinations across the country. Memorable - With strong hospitability, adaptability and wealthy cultural assets, Thailand is always in fit state to deliver return on experiences. Thanks to extensive network of stakeholders in the creative sector, event designers, local communities keen in the MICE industry and tech entrepreneurs, Thailand can help clients craft the events with unique cultural immersion and fusion, finely blended business and leisure, tech-driven execution, contribution to local communities, plus a sense of human touch that will make enduring memory. Apart from 3M initiative, TCEB also presented major updates on Thailand's MICE landscape comprising: 15 events from associations and corporations in Europe and the UK landing in Thailand, all 8 major convention and exhibition centers in Bangkok and its suburb being connected directly with BTS Sky Train and MRT Underground Train in May this year, Air France starting direct flights between Paris and Phuket in November 2025 and TCEB support schemes for business events and festivals. Mr. Puripan added that next year in 2026 will be MICE Celebration Year to resonate with Thailand being selected to host a series of important events. Some key ones are International Horticultural Exposition 2026 (Udon Thani Expo), World Congress on Pain, Annual Meeting of the World Bank Group and International Monetary Fund, Global Sustainable Tourism Conference, UFI Asia Pacific Congress. Such large-scale events are a strong indicator of international confidence in Thailand's readiness and potential to make events a success. For more information, contact TCEB at: pr@ Thailand MICE – Meet the Magic About TCEB A LEADING AGENCY AT THE FOREFRONT OF THAILAND'S MICE INDUSTRY Established in 2004, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB – the government agency under the supervision of the Prime Minister – has been assigned a role to promote, support and develop business events industry – corporate meetings, incentive trips, conventions, exhibitions, mega events and world festivals. Serving as a strategic partner, TCEB helps deliver creative ideas and solutions to bring success and fulfill the requirements of business events. The overarching goal is to drive Thailand to become a global MICE and mega events destination that can drive the country's strategic industries and national economy. View original content to download multimedia: SOURCE Thailand Convention and Exhibition Bureau (TCEB) Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
