Latest news with #Pynk
Time of India
13-05-2025
- Entertainment
- Time of India
Shraddha Kapoor celebrates the balance of ambition and emotion with Pynk
HighlightsLux Industries has launched a new women's wear brand called Pynk, which aims to celebrate the balance between work and play, strength and softness, ambition and emotion in modern women. Actor Shraddha Kapoor has been appointed as the brand ambassador for Pynk, featuring in a 360-degree campaign titled 'Work. Pynk. Play.', directed by Abhishek Varman and created by Rediffusion Brand Solutions. The chairman of Lux Industries, Ashok Kumar Todi, stated that the launch of Pynk is a significant milestone in their growth journey, with an aim to drive INR 800 crore in revenue over the next five years through this new women's wear category. Lux Industries has announced its foray into women's wear with the launch of Pynk —a brand that reflects the dynamic rhythm of today's woman. Pynk has celebrated the art of balance—between work and play, strength and softness, ambition and emotion . To this effect, the brand has launched a new TVC and taken on board actor Shraddha Kapoor as the brand ambassador and launched a 360-degree campaign titled Work. Pynk. Play. which has been created by Rediffusion Brand Solutions and directed by Abhishek Varman. A future-forward brand that moves ahead of the curve, just like the women it celebrates. Today's woman juggles ambition, emotion, and responsibility with effortless grace. Kapoor takes one step towards her dreams and another towards her loved ones — always moving, always balancing. Through the lens of Kapoor, the brand ambassador, our narrative reflects the everyday strength and elegance of Indian women. Pynk is Lux Cozi 's tribute to their journey, their resilience, and their pride, wanting every woman to look at Pynk and say, 'That's me.' The film tells the story of a young woman torn between two paths — her passion for dance and her mother's dream of a successful corporate career. Instead of choosing one, she decides to pursue both. By day, she excels at work; by night, she embraces her love for dance. It is a celebration of modern women who do not compromise — they create their own path, balancing ambition and emotion with grace. It is a tribute to every woman who takes one step toward her dreams and another toward the ones she loves. That's the spirit of Pynk, the company stated in a press note. Ashok Kumar Todi, chairman, Lux Industries, stated, 'The launch of Pynk marks a significant milestone in our growth journey - bringing our trusted legacy into the fast-growing women's wear category. With Pynk, we aim to establish a powerful new vertical within the Lux Cozi portfolio. It reflects our strategic intent to build meaningful brands for a new India.' Saket Todi, executive director, Lux Industries said 'With Pynk, we are building more than just another product line, it is an ultimate mix of core and fashion, which makes our product range a benchmark in the industry. Backed by our five-decade legacy in hosiery and deep market insights, we see Pynk as a strategic growth engine that will help us unlock new consumer segments and drive INR 800 crore in revenue over the next five years.' Kapoor on her association with Lux Cozi Pynk, 'I am thrilled to be a part of the Lux Cozi Pynk journey. Whether I am heading to a shoot or just spending time with myself or my friends, I want to feel good about what I wear—and that is what Pynk is all about.' Watch the video here:
Time of India
30-04-2025
- Business
- Time of India
Lux Cozi eyes 800 crore revenue from Pynk in 5 yrs
Kolkata: Lux Cozi, one of the leading men's knitwear and textile brands, is hoping that Pynk , the women's wear brand from its stable, may touch Rs 800-crore mark in the next five years. The group is also eyeing the Rs 1,000-crore mark for its mother brand, Cozi, soon. Lux Industries executive director Saket Todi told TOI that Pynk would be formally introduced nationally from May 1. Todi said Pynk saw a soft launch in Kolkata, Ahmedabad, Mumbai, Pune, Varanasi and Jaipur in Jan, which generated a good response. "Now, we will go for a formal introduction. Pynk will have a presence in both core and fashion segments," he added. You Can Also Check: Kolkata AQI | Weather in Kolkata | Bank Holidays in Kolkata | Public Holidays in Kolkata According to Todi, in the first 12 months of operation, the group is eyeing Rs 125-130 crore revenue from Pynk. This is likely to reach Rs 280-300 crore in the second year. "We are looking at Rs 750-800 crore by 2029-30. This is our blueprint as of now. For this, we are confident of a healthy double-digit CAGR for the next couple of years. We are planning 200 distributors for this brand," he added. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like The Highest Earning College Majors—2025 Edition Best Paying Degrees | Search Ads Learn More Undo Pynk would be the first women's fashion wear brand available in the general trade category, Todi said. "There are a lot of women's fashion wear brands, but they are in organised retail. Our target is general merchandise. The price point for the brand would be Rs 500-1000, which would be the most moderate option in this category," he added. Todi said the company would spend Rs 23-25 crore on promotion and has roped in Shraddha Kapoor as Pynk's brand ambassador. "The promotional spend would remain the same in the second year as well," he said. Commenting on Cozi, he added that it would be the first mid-premium brand in its category in the country to touch the Rs 1,000-crore mark.
Time of India
29-04-2025
- Business
- Time of India
Lux Cozy eyes 800 crore revenue from Pynk in 5 yrs
Kolkata: Lux Cozy , one of the leading men's knitwear and textile brands, is hoping that Pynk , the women's wear brand from its stable, may touch Rs 800-crore mark in the next five years. The group is also eyeing the Rs 1,000-crore mark for its mother brand, Cozy, soon. Lux Industries executive director Saket Todi told TOI that Pynk would be formally introduced nationally from May 1. Todi said Pynk saw a soft launch in Kolkata, Ahmedabad, Mumbai, Pune, Varanasi and Jaipur in Jan, which generated a good response. "Now, we will go for a formal introduction. Pynk will have a presence in both core and fashion segments," he added. You Can Also Check: Kolkata AQI | Weather in Kolkata | Bank Holidays in Kolkata | Public Holidays in Kolkata According to Todi, in the first 12 months of operation, the group is eyeing Rs 125-130 crore revenue from Pynk. This is likely to reach Rs 280-300 crore in the second year. "We are looking at Rs 750-800 crore by 2029-30. This is our blueprint as of now. For this, we are confident of a healthy double-digit CAGR for the next couple of years. We are planning 200 distributors for this brand," he added. Pynk would be the first women's fashion wear brand available in the general trade category, Todi said. "There are a lot of women's fashion wear brands, but they are in organised retail. Our target is general merchandise. The price point for the brand would be Rs 500-1000, which would be the most moderate option in this category," he added. Todi said the company would spend Rs 23-25 crore on promotion and has roped in Shraddha Kapoor as Pynk's brand ambassador. "The promotional spend would remain the same in the second year as well," he said. Commenting on Cozy, he added that it would be the first mid-premium brand in its category in the country to touch the Rs 1,000-crore mark.
Yahoo
15-04-2025
- Entertainment
- Yahoo
Jean Paul Gaultier names Dutch designer Duran Lantink as permanent successor
French fashion house Jean Paul Gaultier has appointed Dutch designer Duran Lantink as its permanent creative director, effectively ending the 'collaborative era' in place since the departure of the brand's namesake designer in 2020. 'I consider Jean-Paul Gaultier a genius and part of a generation that kicked down the doors, so people like us can walk freely and be who were without an apology', Lantink said in a statement. 'To now step into the role of Creative Director is a true honour.' Lantink will present his first ready-to-wear collection for Gaultier during the Paris RTW women's fashion week in September 2025. His debut haute couture collection will be unveiled in January 2026. Designer Jean-Paul Gaultier had stepped down from the runway in 2020, putting an end to a designing career that had started in 1976 and was marked by irreverence and bold choices. Following his departure, his house had adopted a rotating model, appointing guest designers for each haute couture season. Chitose Abe, Olivier Rousteing, Haider Ackermann and Ludovic de Saint-Sernin, among others, all stepped in to temporarily leave their mark on the brand. New appointee Duran Lantink first rose to prominence in 2018 when he created the 'vagina pants' worn by American singer Janelle Monáe in her 'Pynk' music video. The 37-year-old designer, based between Amsterdam and Paris, has since become known for his sustainable approach to fashion through his use of upcycled materials. Stars from Billie Eilish to Lizzo and Beyoncé have worn is designs. Lantink has won several prizes in the last few years, including the 2024 LVMH Prize for young fashion designers and the 2025 International Woolmark Prize, which recognises innovative rising creators. During his latest show at Paris Fashion Week A/W 25 in March, Lantink presented designs that explored animality and gender identity. On the runway, a male model paraded in silicon breasts, while a female model wore a top made to look like a male torso, showcasing Lantink's fluid approach to gender norms. His creations caused a sensation, like those of Jean-Paul Gaultier before him. 'I see in him the energy, audacity and playful spirit through fashion that I had at the beginning of my own journey: the new enfant terrible of fashion. Welcome, Duran', said Gaultier.
