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Qatar Tribune
10-05-2025
- Business
- Qatar Tribune
Envoy lauds Lulu as Poland's food power meets Qatari demand
Satyendra Pathak Doha In a significant push to deepen trade ties and boost culinary diversity in Qatar, the Polish Ambassador to Qatar HE Tomasz Sadzinski has welcomed Lulu Hypermarket's initiative to promote food products from Poland, calling it 'timely and strategic.' With Poland standing as a major powerhouse in the global food export market—shipping over €50 billion worth of food items last year—the ambassador expressed optimism about greater visibility and accessibility for Polish products in Qatar's growing retail landscape. 'Poland exported more than €50 billion worth of food products last year, and Qatar imported around QR150 million worth of Polish foodstuff alone. Lulu's campaign is not just a celebration of what we already offer, but a promise of better variety, better pricing, and stronger bilateral trade,' the envoy said. He highlighted Lulu's strategic move to establish a Polish sourcing and collection center, akin to its hubs in other parts of Europe, as a game-changer in ensuring consistent supply and quality. He noted that Polish producers, known for their high-quality and ecological goods, stand to gain from this expanded access to the Qatari market. At the same time, Qatari consumers will benefit from an expanded range of Polish products, competitively priced and easily available. While Lulu remains a key retail partner in this growing bilateral engagement, the ambassador emphasised that Poland is also collaborating with several other Qatari importers and retail players. 'We recently celebrated our National Day at Sheraton Grand Hotel and used the occasion to bring together a number of Qatari partners, including Ary Group, Charlotte, and Cosmo Trade, who are bringing in not only foodstuff but also beauty and wellness products from Poland,' he said. Touching on the presence of Polish cuisine in Qatar, the ambassador acknowledged that while Polka remains the only dedicated Polish restaurant in the country, awareness and appreciation for Polish food are growing. 'Many hotel chefs in Qatar are already familiar with dishes like pierogi and placki. With initiatives like this one by Lulu, we are hopeful that more Polish restaurants will emerge in the future,' he said. Addressing Qatar's significance in Poland's overall export strategy, he remarked, 'Qatar may not be the largest market in the region in terms of population, but it has a strong purchasing power and a consumer base that is curious and open to trying new things. That makes it a valuable partner for Polish exporters.' In terms of overall trade, the envoy shared that the volume between the two countries reached $4.2 billion last year. A significant chunk of this is Poland's long-term LNG imports from Qatar, accounting for about 15 percent of Poland's annual energy consumption. On the other end, Poland's exports to Qatar reached around QR700 million, with food products constituting approximately QR150 million. Besides food, Poland also exports machinery, engines, and electrical devices to Qatar—forming a diverse and steadily growing trade relationship. 'It's not just one category of goods dominating the exchange; it's a dynamic, evolving partnership. Initiatives like 'Poland Tastes Good' are just the beginning of a deeper engagement,' he concluded.
Qatar Tribune
10-05-2025
- Business
- Qatar Tribune
Lulu Hypermarket rolls out ‘Taste of Poland' promotion
Satyendra Pathak Doha In a vibrant celebration of culinary promotion, Lulu Hypermarket has unveiled its much-anticipated 'Taste of Poland' promotion across all its stores in Qatar. Running until May 14, the promotion highlights a rich assortment of authentic Polish food products and cultural experiences, offering shoppers a unique window into the flavors of Central Europe. The initiative was officially inaugurated at Lulu Hypermarket's flagship outlet in The Pearl-Qatar by His Excellency Tomasz Sadziński, ambassador of Poland to Qatar. The ceremony was attended by officials from the Polish Embassy, representatives of the business community, and invited dignitaries. The event saw Lulu stores transformed with red-and-white Polish-themed decor, setting the stage for a festive and immersive experience. Shoppers were greeted with the aroma of freshly prepared Polish dishes, thanks to a live cooking session hosted by Polka Restaurant—Qatar's first and only Polish eatery. Guests sampled traditional delicacies such as pierogi (dumplings), placki ziemniaczane (potato pancakes), and kielbasa (Polish sausage), offering an authentic taste of Poland right inside the supermarket. Speaking at the launch, Ambassador Sadzinski expressed his appreciation to Lulu Group for its continued commitment to fostering cultural and trade connections between Poland and Qatar. 'This initiative is not only a celebration of Polish food, but a powerful step forward in expanding our trade footprint in Qatar,' he said. 'Last year alone, Poland exported over €50 billion worth of food products globally, with Qatar accounting for QR150 million of that share. Through Lulu's strategic sourcing partnerships, we hope to see these numbers grow.' The ambassador commended Lulu's plan to establish a dedicated sourcing and distribution center in Poland—similar to its hubs in other European countries—as a transformative move. 'This will significantly streamline the supply chain, allowing for better availability, greater variety, and more competitive pricing of Polish goods in the Qatari market,' he said. Poland's food exports are widely recognised for their quality, sustainability, and adherence to EU safety standards. By strengthening access to these products, the promotion serves both Polish producers and the discerning Qatari consumer base. 'Qatar might be a smaller market by population, but its consumers have considerable purchasing power and a curiosity for international flavors. This makes Qatar an ideal destination for premium Polish products,' the Ambassador added. He also noted the evolving culinary landscape in Qatar, where international hotels and restaurants have started incorporating Polish dishes into their menus. 'While Polka remains the only Polish restaurant in Doha, we are seeing increasing interest in our cuisine, and we hope to see more such ventures in the future,' he said. A senior official from Lulu Hypermarket echoed this sentiment, describing the promotion as part of Lulu's long-term strategy to strengthen its European sourcing networks. 'Poland is rapidly emerging as a hub for high-quality food production in Europe. Through initiatives like 'Taste of Poland,' Lulu continues to bring world-class products to our customers in Qatar while fostering meaningful international trade relationships,' the official said. The promotion features a curated selection of products from leading Polish brands, ranging from gourmet dairy, bakery items, and confectionery to ready-to-cook meals, snacks, and beverages. Shoppers can also find organic and eco-certified products that reflect Poland's growing reputation for sustainable agriculture and production practices. With this celebration of flavours, Lulu Hypermarket once again reinforces its position not just as a retail giant, but as a global bridge-builder in food and culture.
