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Business Standard

QSRs eye a bigger bite of FMCG pie, firms speed up expansion plans

Packaged foods become QSRs' new flavour; retail shelves and exports open up Akshara Srivastava New Delhi Listen to This Article Home-grown quick-service restaurant (QSR) chains in India are dialling up expansion beyond restaurant services, solidifying their presence in the fast-moving consumer goods (FMCG) space. Kolkata-based Wow! Momo recently expanded its FMCG presence with the launch of cup noodles in March this year — a segment that quickly clocked ₹1 crore in revenue. 'When we started FMCG with frozen momos, the competition was grossing almost ₹5 crore. Over two years later, we are grossing almost ₹5 crore, while the competition is grossing ₹7.5 crore in revenue. We have come a long way,' says Sagar Daryani, cofounder and chief executive officer of