Latest news with #QiddiyaInvestmentCompany
Asharq Al-Awsat
22-05-2025
- Business
- Asharq Al-Awsat
Culture Ministry, Qiddiya Investment Company Sign MoU to Promote Saudi Culture in Qiddiya City
The Saudi Ministry of Culture signed on Thursday a memorandum of understanding (MoU) with Qiddiya Investment Company to collaborate on a number of cultural projects within Qiddiya City and to develop an enriching cultural experience for tourists and visitors that reflects the depth of Saudi heritage. The MoU was signed by Vice Minister of Culture Hamed Fayez and Qiddiya Investment Company Managing Director Abdullah Aldawood in Riyadh. The agreement outlines cooperation in several areas, most notably coordination on cultural assets and projects planned for Qiddiya City through early alignment and planning, as well as coordination across all stages of development and implementation. This includes joint efforts to develop cultural infrastructure across various locations in the city, such as heritage and cultural sites, museums, and culinary exhibitions. The MoU reflects the shared commitment of the Ministry of Culture and Qiddiya Investment Company to highlighting the cultural dimension, reinforcing national identity, and delivering a rich cultural experience aligned with the Kingdom's aspirations and future vision.
Asharq Al-Awsat
15-04-2025
- Automotive
- Asharq Al-Awsat
Qiddiya Named Founding Partner of the Formula 1® stc Saudi Arabian Grand Prix 2025
Saudi Motorsport Company, the promoter of the Formula 1® stc Saudi Arabian Grand Prix 2025, has announced a strategic partnership with Qiddiya Investment Company, one of the flagship initiatives of the Public Investment Fund. Under this agreement, Qiddiya becomes a Founding Partner of the 2025 edition of the Formula 1® stc Saudi Arabian Grand Prix, SPA reported. This collaboration builds on Qiddiya Investment Company's strong relationship with the Grand Prix and underscores its unwavering commitment to championing Saudi Arabia's cultural identity on the global stage. As a Founding Partner, Qiddiya will support the continued growth of the Kingdom's entertainment, sports, and cultural sectors—delivering world-class experiences that inspire both local communities and international audiences. Commenting on the announcement, CEO of the Saudi Automobile and Motorcycle Federation Khalid Al-Suwaidan said: 'We are proud to expand our partnership with Qiddiya Investment Company. Their involvement will help unlock the full potential of the Jeddah Corniche Circuit – the fastest street circuit in the world – and further solidify Saudi Arabia's position on the global motorsport map.' 'This partnership is a testament to our commitment to delivering exceptional sporting experiences on a global scale. We are confident it will pave the way for continued achievements, embedding sport more deeply into everyday life while enhancing the Kingdom's image on the international stage,' Al-Suwaidan added. Managing Director of Qiddiya Investment Company Abdullah AlDawood said: 'We are proud to be a Founding Partner of the Formula 1® stc Saudi Arabian Grand Prix 2025, one of the most prestigious events on the global sporting calendar. This partnership reflects Qiddiya's commitment to bringing world-class experiences to the Kingdom and supporting the continued growth of motorsport in Saudi Arabia. As we develop Qiddiya City into the future capital of Entertainment, Sports, and Culture, initiatives like this play a key role in shaping a vibrant and dynamic future for our youth and reinforcing Saudi Arabia's position on the world stage.'
Gulf Insider
21-02-2025
- Automotive
- Gulf Insider
F1: Mercedes-AMG Announces First-Ever Performance Centre In Saudi Arabia
Mercedes-AMG, in partnership with Qiddiya Investment Company (QIC) and the Mercedes-AMG PETRONAS F1 Team, will establish a performance centre in Saudi Arabia's Qiddiya City, marking the first facility of its kind for the brand. The Mercedes AMG World of Performance will span 45,000 square metres across nine floors, with completion expected within this decade. The centre will be situated along the start-finish straight of the Speed Park Track, a new racing circuit planned for the city. The facility will include a dark ride showcasing Mercedes Benz race cars, more than 60 simulators, a 4D Motion Simulator Theatre, and experiences that replicate Formula One racing conditions. Visitors will have access to track experiences with Mercedes-AMG vehicles under professional instruction. Abdullah Aldawood, Managing Director of Qiddiya Investment Company said: 'To partner with one of the world's most iconic brands, including one of the most successful Formula 1 teams in history, on a project that will bring joy to racing fans across the world is hugely exciting. This unique performance and motorsports centre will offer immersive experiences like nowhere else in the world, positioning Qiddiya City as the home of Saudi motorsport and a bucket list sporting destination where play comes to life.' The project receives support from Juffali Automotive Company (JACO), Mercedes Benz's passenger car distributor in Saudi Arabia. The centre will feature a VIP rooftop lounge overlooking the track and the Tuwaiq Mountains. Toto Wolff, Co-Owner, CEO & Team Principal of Mercedes AMG PETRONAS F1 Team added: 'We are incredibly excited to announce this major new collaboration with Qiddiya Investment Company, formalising a relationship that has been years in the making, and supported by our trusted partners in KSA, Juffali Automotive. 'Formula One is a unique sport, and we have been working with world-leading experts for several years to ensure that this venue gets fans closer to our team, and the sport as a whole, than ever before. Qiddiya City is a cornerstone of the ambitious Vision 2030 plans, and it's set to become a motorsport destination like no other. We are proud to play our part in this and look forward to welcoming our local and international fans in the years ahead.' The facility aims to attract millions of visitors annually and will include educational elements for young enthusiasts, including race car design experiences and pit garage team training.
Zawya
20-02-2025
- Automotive
- Zawya
Saudi's Qiddiya to host Mercedes‑AMG motorsports centre
Saudi giga-project Qiddiya will house a Mercedes‑AMG performance and motorsports centre. The centre will be co-developed by Qiddiya Investment Company, Mercedes‑AMG and the Mercedes‑AMG Petronas F1 Team. The development cost and completion timeline were not given. Covering nearly 45,000 square metres (sqm), the Mercedes‑AMG World of Performance will have nine floors, offering highly immersive attractions and exhibits. The project is supported by Juffali Automotive Company (JACO), a distributor of Mercedes‑Benz passenger cars in Saudi Arabia. The World of Performance will sit alongside Qiddiya City's Speed Park Track, which will host the racing events. The centre will feature more than 60 latest simulators alongside a motion 4D simulator theatre. The experience centre will have a roof-top VIP lounge overlooking the Speed Park Track. The city's motorsports offering, including the Speed Park Track and other attractions, is set to be unveiled over the next 12 months. Qiddiya is a major entertainment, sports, and cultural gigaproject in Saudi Arabia, located about 45 km southwest of Riyadh, and is part of Saudi Vision 2030. (Editing by Anoop Menon) (
Arabian Business
20-02-2025
- Automotive
- Arabian Business
F1: Mercedes-AMG announces first-ever performance centre in Saudi Arabia
Mercedes-AMG, in partnership with Qiddiya Investment Company (QIC) and the Mercedes-AMG PETRONAS F1 Team, will establish a performance centre in Saudi Arabia's Qiddiya City, marking the first facility of its kind for the brand. The Mercedes AMG World of Performance will span 45,000 square metres across nine floors, with completion expected within this decade. The centre will be situated along the start-finish straight of the Speed Park Track, a new racing circuit planned for the city. F1 and what it means to the Middle East Mercedes-AMG world of performance The facility will include a dark ride showcasing Mercedes Benz race cars, more than 60 simulators, a 4D Motion Simulator Theatre, and experiences that replicate Formula One racing conditions. Visitors will have access to track experiences with Mercedes-AMG vehicles under professional instruction. Abdullah Aldawood, Managing Director of Qiddiya Investment Company said: 'To partner with one of the world's most iconic brands, including one of the most successful Formula 1 teams in history, on a project that will bring joy to racing fans across the world is hugely exciting. This unique performance and motorsports centre will offer immersive experiences like nowhere else in the world, positioning Qiddiya City as the home of Saudi motorsport and a bucket list sporting destination where play comes to life.' The project receives support from Juffali Automotive Company (JACO), Mercedes Benz's passenger car distributor in Saudi Arabia. The centre will feature a VIP rooftop lounge overlooking the track and the Tuwaiq Mountains. Toto Wolff, Co-Owner, CEO & Team Principal of Mercedes AMG PETRONAS F1 Team added: 'We are incredibly excited to announce this major new collaboration with Qiddiya Investment Company, formalising a relationship that has been years in the making, and supported by our trusted partners in KSA, Juffali Automotive. 'Formula One is a unique sport, and we have been working with world-leading experts for several years to ensure that this venue gets fans closer to our team, and the sport as a whole, than ever before. Qiddiya City is a cornerstone of the ambitious Vision 2030 plans, and it's set to become a motorsport destination like no other. We are proud to play our part in this and look forward to welcoming our local and international fans in the years ahead.' The facility aims to attract millions of visitors annually and will include educational elements for young enthusiasts, including race car design experiences and pit garage team training.
