Latest news with #Qualtrics'
Techday NZ
21-05-2025
- Business
- Techday NZ
Qualtrics named leader in employee experience platform ranking
Qualtrics has been named a Leader in The Forrester Wave: Employee Experience Management Platforms, Q2 2025. The independent Forrester report assessed 12 service providers, examining a variety of criteria in areas including Strength of Offering and Strength of Strategy. Qualtrics received the highest possible score across 16 different criteria, which included features such as surveys and solicited feedback, data analysis and correlation of results, privacy and confidentiality, data visualisation and dashboards, AI-driven analysis and natural language processing, as well as vision, innovation roadmap, and partner ecosystem. The company was also rated highly on supporting services and offerings, digital exhaust and unsolicited feedback, social media and third-party data, the democratisation of insights and data, customer experience analysis and correlation, implementation and deployment, and coverage of multiple languages and geographies. According to the Forrester report, Qualtrics "achieved above average customer feedback" and demonstrated particular strengths in its surveying tools and analytics capabilities. The report further stated, "Qualtrics' strengths come from a rich set of surveying capabilities with myriad targeting, deployment and triggering options…[It] offers powerful analytics suitable for data scientists, with customisable dashboards and reports for business users. Qualtrics uses AI to analyse comments and to look for trends like attrition risk, while offering recommendation." Forrester also noted Qualtrics' ongoing expansion into new capabilities: "By expanding from surveys into multichannel passive listening that produces meaningful insights from unstructured internal and external social sources, the company can offer deeper insights into employee experiences and how they relate to business outcomes." The evaluation highlighted the ability for organisations to analyse customer and employee experiences together. The report stated, "Customers also like being able to analyse CX [customer experience] and EX [employee experience] together to spot patterns and correlations, which helps them to improve business outcomes." Brad Anderson, President of Product and Engineering at Qualtrics, commented on the company's position in the report: "Organisations that create superior employee experiences financially outperform their competitors, and the best companies are increasingly investing in their employee experience with Qualtrics. Our recognition as a Leader by Forrester underscores for us our strong market presence and innovative AI capabilities that allow organisations to build engaged, productive, and high performing teams, increase employee retention, and enhance manager and team effectiveness." Qualtrics' XM for Employee Experience suite is designed to help organisations collect and analyse a wide range of employee feedback, using the resulting insights to recommend and implement actions that improve factors such as engagement, satisfaction and productivity. The AI-powered tools offered include Qualtrics Assist for Employee Experience, Comment Summaries, and Conversational Feedback components, aiming to reduce bias and provide clear recommendations compiled from employee feedback data. The capabilities highlighted by the Forrester assessment reflect Qualtrics' growing suite of solutions developed to help businesses and governments analyse employee experience alongside broader organisational outcomes.
Web Release
12-05-2025
- Business
- Web Release
Qualtrics & Ipsos Lead AI-Driven HR Innovation at HR Tech MENA Summit in Dubai
Business and Economics Technology By Editor_wr On May 12, 2025 As the MENA region accelerates its digital transformation, the HR Tech MENA Summit is bringing together top HR leaders to explore the future of work – powered by AI, trust, and strategic innovation. Qualtrics, in partnership with Ipsos, takes center stage as the Platinum Sponsor, unveiling cutting-edge AI-powered solutions designed to redefine employee experience, retention, and leadership in 2025. Qualtrics is making a powerful statement on the evolving role of technology in human resources. With AI transforming workplace dynamics, the summit serves as a vital platform for fostering visionary leadership, wellbeing, and the strategic blending of technology and human touch—the 'digital handshake.' Qualtrics' presence at the event is a clear signal of the brand's commitment to empowering organizations with data-driven tools that support long-term workforce success. Rohan Sinha, Vice President of Sales at Qualtrics Middle East, emphasized the significance of the HRTech MENA Summit, citing the reasons they attend every year, ' It serves as a fantastic platform for connecting with HR leaders, innovators, and industry experts who are shaping the future of work in the region. The summit provides great opportunities to share insights on the latest trends in HR technology, particularly around the integration of AI and data analytics, which are crucial for enhancing employee experience and driving organizational success.' Qualtrics' collaboration with Ipsos strengthens this mission. As a global leader in market and social research, Ipsos brings critical depth and context to the quantitative insights delivered by Qualtrics. Together, the partnership provides a richer picture of employee needs, behaviors, and aspirations—making it easier for companies to respond with agility and empathy. As the Platinum Sponsor of HR Tech MENA Summit, Qualtrics is not only showcasing advanced technology but also championing a vision of the future where trust, wellbeing, and strategic innovation coexist. The event will bring together senior HR leaders, decision-makers, and digital transformation experts from across the region to share best practices, discuss challenges, and explore solutions that will define the workplace of tomorrow. Qualtrics identify three key trends and challenges in the MENA region that they offer solutions for. Firstly, there is widespread curiosity and apprehension around AI adoption, particularly regarding its influence on employee trust and job security. Secondly, with attrition rates rising across industries, data-driven strategies for retention are no longer optional—they're essential. Finally, building organizational trust through transparency, authenticity, and consistent leadership has become a top priority in the face of shifting employee expectations. At the HR Tech MENA Summit, Qualtrics and Ipsos will support a keynote session delivered by James Tarbit, Global Head of Employee Experience, Ipsos titled 'The 3T's of the Workforce World: Trust, Talent & Technology.' The keynote is scheduled on Day 1 from 10:00–10:15 AM and is expected to set the tone for discussions around trust-building in a tech-first workplace. The presentation will offer insights into how employers in the MENA region can lead with empathy while leveraging analytics for better decision-making. According to Qualtrics, the 'digital handshake' is more than a metaphor—it's a mandate. As organizations integrate smart technology into HR processes, it is imperative to maintain the human element, ensuring that employees feel heard, valued, and supported. Solutions from Qualtrics enable companies to monitor employee sentiment in real time, identify at-risk segments, and take proactive steps toward cultivating a resilient, purpose-driven workplace culture. The countdown has begun, and Qualtrics, in partnership with Ipsos, invites attendees to experience the future of HR technology at the HR Tech MENA Summit in Dubai. Don't miss the chance to see how the region's top solution providers are transforming employee experience through innovation, insight, and intentional leadership. Prev Post QE2 Unveils Midweek Staycation for UAE Residents Comments are closed.
Mid East Info
12-05-2025
- Business
- Mid East Info
Qualtrics & Ipsos Lead AI-Driven HR Innovation at HR Tech MENA Summit in Dubai
Qualtrics partners with Ipsos to headline Summit as PLATINUM SPONSOR Dubai, UAE – May 12, 2025: As the MENA region accelerates its digital transformation, the HR Tech MENA Summit is bringing together top HR leaders to explore the future of work – powered by AI, trust, and strategic innovation. Qualtrics, in partnership with Ipsos, takes center stage as the Platinum Sponsor, unveiling cutting-edge AI-powered solutions designed to redefine employee experience, retention, and leadership in 2025. Qualtrics is making a powerful statement on the evolving role of technology in human resources. With AI transforming workplace dynamics, the summit serves as a vital platform for fostering visionary leadership, wellbeing, and the strategic blending of technology and human touch—the 'digital handshake.' Qualtrics' presence at the event is a clear signal of the brand's commitment to empowering organizations with data-driven tools that support long-term workforce success. Rohan Sinha, Vice President of Sales at Qualtrics Middle East, emphasized the significance of the HRTech MENA Summit, citing the reasons they attend every year, 'It serves as a fantastic platform for connecting with HR leaders, innovators, and industry experts who are shaping the future of work in the region. The summit provides great opportunities to share insights on the latest trends in HR technology, particularly around the integration of AI and data analytics, which are crucial for enhancing employee experience and driving organizational success.' Qualtrics' collaboration with Ipsos strengthens this mission. As a global leader in market and social research, Ipsos brings critical depth and context to the quantitative insights delivered by Qualtrics. Together, the partnership provides a richer picture of employee needs, behaviors, and aspirations—making it easier for companies to respond with agility and empathy. As the Platinum Sponsor of HR Tech MENA Summit, Qualtrics is not only showcasing advanced technology but also championing a vision of the future where trust, wellbeing, and strategic innovation coexist. The event will bring together senior HR leaders, decision-makers, and digital transformation experts from across the region to share best practices, discuss challenges, and explore solutions that will define the workplace of tomorrow. Qualtrics identify three key trends and challenges in the MENA region that they offer solutions for. Firstly, there is widespread curiosity and apprehension around AI adoption, particularly regarding its influence on employee trust and job security. Secondly, with attrition rates rising across industries, data-driven strategies for retention are no longer optional—they're essential. Finally, building organizational trust through transparency, authenticity, and consistent leadership has become a top priority in the face of shifting employee expectations. At the HR Tech MENA Summit, Qualtrics and Ipsos will support a keynote session delivered by James Tarbit, Global Head of Employee Experience, Ipsos titled 'The 3T's of the Workforce World: Trust, Talent & Technology.' The keynote is scheduled on Day 1 from 10:00–10:15 AM and is expected to set the tone for discussions around trust-building in a tech-first workplace. The presentation will offer insights into how employers in the MENA region can lead with empathy while leveraging analytics for better decision-making. According to Qualtrics, the 'digital handshake' is more than a metaphor—it's a mandate. As organizations integrate smart technology into HR processes, it is imperative to maintain the human element, ensuring that employees feel heard, valued, and supported. Solutions from Qualtrics enable companies to monitor employee sentiment in real time, identify at-risk segments, and take proactive steps toward cultivating a resilient, purpose-driven workplace culture. The countdown has begun, and Qualtrics, in partnership with Ipsos, invites attendees to experience the future of HR technology at the HR Tech MENA Summit in Dubai. Don't miss the chance to see how the region's top solution providers are transforming employee experience through innovation, insight, and intentional leadership.
Forbes
18-04-2025
- Business
- Forbes
Agentic AI And Building Connections With Customers
We are social beings and, as such, our connections are important to us. Moreover, our connections to other people get stronger when they show up in the moments that matter to us. The same is true for brands. When they show up in the moments that matter to us, they can make us feel understood, heard, and respected. Getting that right can, in turn, drive increased loyalty. That was one of the big themes of Qualtrics CEO Zig Serafin's opening keynote address at the company's X4 event in Salt Lake City recently. AI Agents getty However, Serafin also believes that many brands have a problem. He believes that brands often spend too much time managing and optimizing transactions, and that by not immediately acting on insights and the feedback that customers share with them, particularly in crucial moments, they are holding back their efforts to deliver great customer experiences. Moreover, in doing so they also risk missing the big picture: the opportunity 'to create real human connection.' Qualtrics' announcement of their new Experience Agents™, a series of highly specialized AI agents that utilize agentic AI, aims to remedy that. After his keynote, Serafin explained to me that, up until now, the Qualtrics platform has been used to create powerful insights and diagnose problems, helping companies listen to their customers, understand what actions to take, and know which direction to go in the market. However, with the launch of their Experience Agents, brands will be able to go further and autonomously take action on those insights in real time. To bring this to life, Serafin likened their Experience Agents to having the best company representative you can think of show up on demand, in the moments that matter, to both customers and employees, and be able to take action and resolve the issue. One of the most interesting ways that they are applying their new agentic capabilities, particularly when it comes to building connections with customers and acting in the moments that matter, is what they have done within their core surveying product. Their new conversational feedback capability allows them to adapt survey questions in real time based on customer responses, particularly if the responses are incomplete or partial, and then, based on that insight, take action to help resolve the customer's problem. For example, imagine you are a sports fan and during a recent game, the food service was particularly slow. You share your frustration in a feedback survey. But, rather than waiting to have someone follow up later, an Experience Agent responds in real time and within the survey to learn more about the problem. It then acts to resolve the issue by providing a personalized offer of two complimentary passes to the Club Lounge at the next home game for the inconvenience. According to Brad Anderson, President of Products, UX, and Engineering at Qualtrics, this allows their customers to not only add seven percentage points to their survey completion rate but also enrich the quality of data that they collect by around 40% as a result of their adaptive approach. That is not insignificant, especially when you consider that the average response rate to a customer feedback request is sub 10%, with some organisations operating with a completion rate in the 3-4% range. Think about that for a minute. Think about how much more data and actionable feedback you would get with a 7% uplift in your survey response rates, and what if that data also improved in quality and actionable insight by 40%. The problem with all of this, however, is that people are sharing less and less direct feedback with companies. In fact, Qualtrics' own research suggests that customers are increasingly sharing less direct feedback via surveys, social media, or reviews on third-party ratings sites after good or bad experiences. So, why put in the effort into surveys? Well, for two reasons. Firstly, most companies still use surveys. According to Forrester's data, 96% of all CX programs still use surveys. Secondly, and most importantly, customers often only complete surveys if they have had either a really great or a really bad experience. So, it matters that they are still willing to share their perspective and can do so directly, particularly when something goes wrong. Moreover, the ability to act on that feedback empathetically and in real time is a capability that will help brands build better connections with their customers. That, as Serafin points out, is where the big opportunity lies for those wanting to deliver great customer experiences.
Axios
18-03-2025
- Business
- Axios
Qualtrics' X4 Summit begins in Salt Lake City
Qualtrics' annual X4 Summit kicks off in Salt Lake City Tuesday. The intrigue: Over 6,000 people are expected to attend the three-day conference at the Salt Palace Convention Center, featuring speakers like Def Jam Recordings co-founder Rick Rubin and executives from Walmart, Hilton and KFC. What they're saying:"Our theme is about connections," Qualtrics chief marketing officer Lynn Girotto told Axios. "And we're finding in the era of AI that is more and more important than ever." The conference is set to attract business leaders in customer experience, HR, strategy and research, Girotto noted. Between the lines: Qualtrics, the Provo- and Seattle-headquartered tech company co-founded by sports tycoon Ryan Smith, has expanded its footprint in Utah's state agencies, the Salt Lake Tribune reported last year.
